In this episode, Wendy Liebmann talks to WSL’s president Candace Corlett about the latest How America Shops® research that addresses the foundational changes in shopper sentiment and behavior as a result of five years of turmoil. (That’s right, it’s not only about the pandemic.)

They discuss:

• The paradox of shoppers’ “just in case” approach to spending versus treating themselves
• The paradox of shopping in many, many more places – channels, stores, digital – versus wanting to make their shopping lives easier
• The paradox of the new shopper journey
• The paradox of what makes a brand – and the real challenges to national brands from private brands (not private label)
• The paradox of how shoppers are taking care – and control -- of their own health and wellbeing

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