In this episode, Wendy Liebmann talks to Alissa Hsu Lynch, formerly of Google and Johnson & Johnson, about the consumerization of technology in health care, and the implications for consumer packaged goods companies and retail.

They discuss:

• Google’s utilization of 10x thinking to create radical solutions 
• How technology will provide better outcomes and more affordable access to health care 
• The success of consumerizing technology in health care is staying focused on real consumer needs
• How wearables will evolve and provide more insight into everyday lives over time.
• How digital tools, like generative AI, plus real people will provide better outcomes. 
• What will come next – from advances in sensors to prescription digital therapeutics for mental health, and the implications for retail
• The urgency to build integrated teams – across brand, R&D, marketing, media, user experience
• How data is key to it all

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