In this episode, Wendy Liebmann talks to Reema Jweied-Guegel, Director, AARP Enterprise Strategy Group about the growing population of caregivers, who they are, the challenges they face, and how retailers and brands can support them.

They discuss:

• WSL’s latest How America Shops® research which indicates that 6/10 Americans take care of someone’s health other than their own, 
• That a growing number of caregivers are Gen Z and younger Millennials.
• What the caregivers’ lives of perpetual juggling are like.
• What caregivers need to make their lives easier, less stressful, more affordable; from expert advice to convenience to value, and the role technology can play.
• That caregivers also need to take care of themselves, and the opportunity to provide empathy, and support.
• The role retail, brands and organizations like AARP can do to support the caregiver of the future.  It’s a growing commercial opportunity.

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