In this episode, Wendy Liebmann talks to Debbie Kelly, WSL’s director of insights, about the latest How America Shops® research that reveals how often unrecognized populations shifts can drive traffic and volume growth.

They discuss:

• How marketers need to look beyond traditional demographic stereotypes for growth in the future.
• Why single-person and multi-generational households provide some of the biggest traffic and volume opportunities now -- and will in the future.
• How weekly shopping trips and locations are quickly being transformed.  Walmart is leading the way.
• The implications for everything from product size and packaging, to the places that people now shop offline and online – and will.

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