In this episode, Wendy Liebmann talks to Catherine Magee, co-founder of Playground, the sexual health and wellness brand, about the opportunities and challenges facing this newly emerging area of women’s health.

They discuss:

• How sexual health and wellness is the last frontier of overall health and wellness.
• That 60 million women in the US suffer from some sexual health or pleasure issue often driven by a life stage change such as pregnancy, peri-menopause or menopause. 
• How social media is creating a greater openness.
• The urgency to transition from outdated category definitions and shaming into vernacular that is more relevant and positive.
• How new products and categories are emerging quickly, and will bring a modern openness to the retail aisle (physical or digital)
• That retailers across channels, from Target to Ulta to Nordstrom, see the opportunity.
• Challenges of building a women-first brand centered around women’s pleasure and health needs, and where future investment is required to capture the massive opportunity.

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