In this episode, Wendy Liebmann talks to Joanna Jensen, founder of Child’s Farm, the British multi-award winning, baby and child personal care brand that took leadership of the category from behemoth Johnson’s Baby.

They discuss:

• How to take on the biggest brand and win.
• Why passion so often leads to disruptive brand and retail innovation.
• That the spending power of women will drive growth – now and in the future.
• Why the physical store still matters: it’s the power of social interaction.
• The importance of retaining a challenger brand mentality, after a business is acquired by large organizations
• How to build a relevant work culture: it’s in person, lifestyle relevant and health supported. (Yes, menopause support makes a difference, for women and men.)

Send us a text

Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!