In this episode, Wendy Liebmann talks to Diana Melencio, partner at XRC Ventures, an investor in the early-stage intersection of consumer behavior and technology, and its investment approach in the health, beauty, and technology sectors.

They discuss:

•  How XRC finds opportunities (one way:  scraping the web)
• The touchpoints of the consumer journey that have become so critical in understanding opportunities
• The challenges of growth when physical retail is shrinking, where stores will become showrooms, and DTC profitability is a challenge
• Retailers who win are those at the forefront of testing new things in growth marketing and performance marketing
• How AI is a must for accelerating growth opportunities
• How Retail Media is fast becoming the profit center for many retailer
• The concern for brands in the middle and their potential race to the bottom

Send us a text

Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!