In this episode, Wendy Liebmann talks to Anna Harman, CEO and co-founder of Studs, the specialty ear piercing and earring retailer, with 33+ stores and e-commerce site, founded in 2019 just in time for Covid.  

They discuss:

• Going from corporate law to Walmart innovation lab to opening Studs.
• Creating a unique brand ecosystem through quality products, hospitality, and people.
• Learning early how to be good at dealing with emergencies to adapt a business model quickly in chaotic times. 
• TikTok and Instagram's critical role in building awareness of the brand’s unique customer experience.
• Why the mall is not dead as a point of distribution (but it needs to be the right mall).
• The role of unique (odd?) collaborations (like food) to grow awareness.
• Being ego-less, listening to customers, and not being reluctant to adapt fast.

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