In this episode, Wendy Liebmann talks to Fiona Sartoretto Verna, retail architect and co-leader of the company Sartoretto Verna™, founded by her grandfather to reshape the global pharmacy landscape.  Today, the company has designed pharmacies in over 48 countries, including the US. 

Episode Highlights:

• How her family company was founded to create a “temple of care”, rather than merely a dispensary
• How the model of US health care retail is obsolete, and requires new thinking to be profitable
• The importance of building health care retail that reflects each community it serves
• Creating unique experiences for younger and older patients (shoppers), pharmacies can no longer be one-size-fits-all.
• The role of technology in delivering not only efficiency but a customized, personalized health care selling experience
• Insights from other countries, such as Saudi Arabia and Italy, that are relevant for the reinvention of US health care

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