Future Shop Podcast with WSL
EP96: Beauty Everywhere: Connecting Brands, Retail and Consumers with Liza Rapay
Jul 21, 2025
Season 5
Episode 96
WSL Strategic Retail
In this episode, Wendy Liebmann talks to Liza Rapay, Vice President, Head of Cosmoprof North America, and Founder of Beauty New York, about the importance of bringing industry, innovators and consumers together to grow the beauty business in chaotic times.
They discuss:
- The importance of connecting the industry in-person to build relationships, and drive innovation, education and growth
- How the beauty industry has changed: the influence of small brands from around the globe; the impact of consumers as brand builders; and the growing number of places to shop for beauty in a digital age
- What beauty means to consumers today and the breadth of categories that participate
- What it takes to ensure beauty remains resilient in challenging economic times
- The role Cosmoprof’s US events in Las Vegas, Miami and soon in New York City play in connecting and growing the industry
- What the industry – brands and retailers – need to do to ensure beauty remains relevant in the coming years
Get Your Tickets to Beauty New York Here!
Send us a text
Visit our website for transcripts, links mentioned on this episodes, and video podcasts. Subscribe and rate us with your favorite podcast app!