Future Shop Podcast with WSL
    EP101: How to Build a Brand with Purpose, one Retailer at a Time with April Showers
    
      Oct 29, 2025
      Season 5
      Episode 101
    
      
        WSL Strategic Retail
      
    
      In this episode, Wendy Liebmann sits down with April Showers, the founder of Afro Unicorn®, a brand born from purpose, community, and the need for representation.  They discuss how April’s personal passion and smart retail partnerships brought her vision to life.
Highlights:
- How Afro Unicorn grew from T-shirts to Walmart shelves and national recognition
- Why purpose and community are central to building modern brands at retail
- The role of retail partners like Walmart and CVS in nurturing new voices
- Lessons for retailers on inclusion, authenticity, and growth
- April’s lessons on staying true to your “why” 
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