EP101: How to Build a Brand with Purpose, one Retailer at a Time with April Showers

Future Shop Podcast with WSL

Future Shop Podcast with WSL
EP101: How to Build a Brand with Purpose, one Retailer at a Time with April Showers
Oct 29, 2025 Season 5 Episode 101
WSL Strategic Retail

In this episode, Wendy Liebmann sits down with April Showers, the founder of Afro Unicorn®, a brand born from purpose, community, and the need for representation.  They discuss how April’s personal passion and smart retail partnerships brought her vision to life.

Highlights:

  • How Afro Unicorn grew from T-shirts to Walmart shelves and national recognition
  • Why purpose and community are central to building modern brands at retail
  • The role of retail partners like Walmart and CVS in nurturing new voices
  • Lessons for retailers on inclusion, authenticity, and growth
  • April’s lessons on staying true to your “why” 

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