In this episode, Wendy Liebmann interviews Craig Dubitsky, the “happy” founder of Hello Products, about how to create brands and retail that shoppers want in these volatile times.  They discuss reinventing established categories, how big companies can move fast, how unleashing internal creativity can transform business culture and how, as e-commerce has grown, retail has become all about “how I got it” rather than the magic of “what I got” – and that’s no longer good enough.  These two iconoclasts agree that it is essential in these times to humanize brands and retail whether you’re a small entrepreneurial company or a global giant.

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