In this episode, Wendy Liebmann and Candace Corlett, WSL Strategic Retail’s managing partners, continue the previous discussion and talk bluntly about the fact that there is no going back.  That longing for the past days of retail – pre-pandemic – is irrelevant and dangerous.  They discuss how retail has not been “a happy place” for shoppers for a long time, that the pandemic merely exacerbated the situation.  They discuss how to connect emotionally with shoppers in a digital world, where brands fit, the movement to smaller stores, and how shoppers are dealing with the recession. 

Visit our website for transcripts and video podcasts. Subscribe and rate us with your favorite podcast app!