In this episode, Wendy Liebmann interviews Greg Farrar, CEO of ECRM, a leading trade organization and provider of business-to-business solutions for retail food service operators, health system buyers, and for the suppliers of consumer packaged goods for general merchandise, food service products, medical supplies, and pharmaceuticals.

You’ll learn:

• How the pandemic changed the relationship between brands and retailers
• How ECRM flipped its business model in a moment as it was no longer tethered to time and space
• How the organization has opened up the global business world to buyers and sellers just as the physical world was closing down, and
• What all organizations, big and small, can learn from this as they build the future of retail

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