In this episode, Wendy Liebmann and Candace Corlett provide a preview of What’s Up in WSL’s latest How America Shops® research.

You’ll learn 

• Why retailers’ efforts to differentiate are not working.
• How spontaneous shopping is impacting traffic, both in-store and online. 
• What categories are most susceptible – and most opportune -- to the spontaneous trip.
• What to do about it. 

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