Future Shop Podcast with WSL
EP22: E-Commerce Marketplaces: White Space? Or Black Holes? with Ping Hao & Burke White
Chapters
Future Shop Podcast with WSL
EP22: E-Commerce Marketplaces: White Space? Or Black Holes? with Ping Hao & Burke White
Aug 25, 2021 Season 1 Episode 22
WSL

In this episode Wendy Liebmann talks with Ping Hao and Burke White, founders of Brand3P, and developers of the Walmart.com marketplace about the current opportunities -- and challenges -- for brands and retailers as e-commerce marketplaces fast become a primary distribution channel.

They discuss:

  • Why marketplaces are growing (Hint: because shoppers are there), and when to consider them as part of your overall distribution strategy
  • Why listing a product is only the beginning
  • Using brand and shopper marketing to create an immersive brand environment just as in any physical retail space
  • How to avoid the “butterfly effect”
  • When to participate on a marketplace, and when it may not be right for you
  • What a comprehensive marketplace strategy looks like