Wendy Liebmann talks with Peter V.S. Bond, VP of CPG Strategy and Development for Fetch Rewards, about whether it is possible to build shopper loyalty today, and how important it is to understand where shoppers are on their loyalty journey.

They discuss:

• The critical components retailers and brands need to build loyalty
• How to connect actions to loyalty; recognizing that not all shoppers are driven by discounts
• Ways to accumulate 1P data even if you are not a DTC brand
• How a frictionless and meaningful relationship is just one part of building loyalty

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