EP27: Reinventing Healthcare from Pharmacy to Front Door with Jocelyn Konrad from Rite Aid
Nov 15, 2021Season 1Episode 27
In this episode Wendy Liebmann talks with Joclyn Konrad, Executive Vice President and Chief Pharmacy Officer, Rite Aid, about the company’s new RxEvolution retail concept and the future of retail healthcare delivery.
How the new concept focuses on younger shoppers and their extended family (including pets), providing whole health solutions – from pharmacy to front store, and from traditional to alternative remedies
How the pandemic enabled Rite Aid to connect with a younger generation of shoppers who would not necessarily see a traditional drug store as a destination
Store design, and how critical light and greenery has been to deliver a healthy, “thriving” experience
The front store merchandise mix – and the integration of healthier options throughout
And how digital – from telehealth to efficient shopping options -- fits within the overall concept