In this milestone episode, Wendy Liebmann celebrates 100 episodes of Future Shop with WSL’s newest Director of Research & Insights, Rich Kaminski. Together, they unpack the latest How America Shops® in Chaos study — revealing how shoppers are navigating a world defined by constant disruption, rising prices, and shifting trust in retailers. From Gen Z to Boomers, everyone’s learning how to stay afloat in an endless wave of change.

Episode highlights:

• The evolving shopper mindset after two decades of “Black Swan” events
• Three shopper groups: Drowning, Treading Water, and Safely Afloat
• Why trust and emotional connection now drive retail loyalty
• How shoppers are adapting their spending without cutting retailers out
• The psychology of chaos — and what brands must do to stay on the list

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