Future Shop Podcast with WSL
Our podcast focuses on how shoppers are transforming retail and what you need to do about it. Retail strategist and shopping futurist Wendy Liebmann shares her passionate, unvarnished shopper-centric view of where retail is headed. She interviews experts in retail, marketing, insights, design, education, and more. She and the WSL team regularly share excerpts from WSL’s latest proprietary shopper research about what’s coming next. The Future Shop Podcast is a no-holds-barred view of what shoppers want, what you need to deliver, who’s getting it right, and who’s getting it wrong. And why. In this fast and furious view, you will begin to understand how to anticipate the future that’s emerging right under your nose. WSL Strategic Retail is a leader in shopper insights and retail strategy. It helps clients around the world anticipate change in order to grow in the near and longer-term. It is recognized for its ground-breaking How America Shops® and How the World Shops research. Visit us at: www.wslstrategicretail.com
Future Shop Podcast with WSL
EP111: Why Sexual Wellness is the Next Big CPG Growth Category with Rachel Marler
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In this episode of Future Shop, host Wendy Liebmann sits down with Rachel Marler, the North American Chief Commercial Officer for Lifestyles (the makers of SKYN condoms). Together, they explore the rapid evolution of the sexual and intimate wellness category from a restricted retail afterthought to a crucial pillar of holistic physical and mental health. From breaking retail stigmas and adapting to cross-generational shopper behaviors to tackling the modern epidemic of loneliness, this conversation uncovers the massive commercial and social opportunities awaiting forward-thinking brands and retailers.
Highlights
- The "Awakening" of America: How cultural shifts, open dialogues around menopause, and a post-pandemic desire for intimacy are making sexual wellness conversation mainstream for both men and women.
- Retail Stigmas vs. Innovation: A deep dive into the shortcomings of traditional retail merchandising—like dark, hidden aisles—and the immense opportunity to blend beauty and wellness into a cohesive store-of-the-future layout.
- Bridging Sex Tech & CPG: Exploring how challenger brands are using advanced materials, skincare ingredients (like hyaluronic acid), and digital education to outpace traditional products.
- The Surprising Growth Audience: Why baby boomers and divorcees are driving category growth and seeking vocal, empowered exploration in the intimate wellness space.
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