EP80: Thinking Beyond Demographic Stereotypes to Drive Retail Volume with Debbie Kelly
Future Shop Podcast with WSL
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Future Shop Podcast with WSL
EP80: Thinking Beyond Demographic Stereotypes to Drive Retail Volume with Debbie Kelly
Sep 19, 2024 Season 4 Episode 80
WSL

In this episode, Wendy Liebmann talks to Debbie Kelly, WSL’s director of insights, about the latest How America Shops® research that reveals how often unrecognized populations shifts can drive traffic and volume growth.

They discuss:

  • How marketers need to look beyond traditional demographic stereotypes for growth in the future.
  • Why single-person and multi-generational households provide some of the biggest traffic and volume opportunities now -- and will in the future.
  • How weekly shopping trips and locations are quickly being transformed.  Walmart is leading the way.
  • The implications for everything from product size and packaging, to the places that people now shop offline and online – and will.

 

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