Future Shop Podcast with WSL
EP20: “Spontaneous” Shopping is the New Efficiency with Candace Corlett
Chapters
Future Shop Podcast with WSL
EP20: “Spontaneous” Shopping is the New Efficiency with Candace Corlett
Jul 27, 2021 Season 1 Episode 20
WSL

In this episode, Wendy Liebmann and Candace Corlett provide a preview of What’s Up in WSL’s latest How America Shops® research.

You’ll learn 

  • Why retailers’ efforts to differentiate are not working.
  • How spontaneous shopping is impacting traffic, both in-store and online. 
  • What categories are most susceptible – and most opportune -- to the spontaneous trip.
  • What to do about it.