Making Sense of the Modern Shopper Journey with AWS’s Justin Honaman | Ep 114

Future Shop Podcast with WSL

Future Shop Podcast with WSL
Making Sense of the Modern Shopper Journey with AWS’s Justin Honaman | Ep 114
Sep 28, 2026 Season 6 Episode 114 WSL Strategic Retail

AI is moving faster than ever, and retail leaders are shifting their focus from basic operational testing to real-world customer journey transformations. In this episode of Future Shop, host Wendy Liebmann is joined by Justin Honaman, Global Head for Retail, Consumer Goods, and Food Service Business Development at Amazon Web Services. Live from a customer summit in Brazil, Justin dives into the rise of agentic commerce, the technical hurdles of legacy systems, and why company culture, change management, and talent buy-in are the true keys to AI adoption. They also explore the evolution of search, dynamic joint business planning, and how physical stores fit into a digital-first world.

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