Many yoga teachers make some serious mistakes when it comes to advertising their classes or offerings.

They think they can (or even SHOULD) teach ANYONE.

They believe yoga is “inclusive” and it’s “bad” yogic behaviour to exclude anyone.

They don’t really understand why  people come to yoga in the first place.

The result?

They simply try to copy what they see other teachers doing, jump on the bandwagon without REALLY understanding how to stand out in what is an increasingly crowded market place.

In this podcast I’d like to share something I teach the teachers who come on my mentoring programme:  that learning the power of copy and getting clear about what we call your student “avatar” is VITAL for the health of your business.