Growthtale - Random Digital Marketing Tales
You are probably wondering "Why should I listen to this lady?" Well, I'll give you some reasons... When I started practicing digital marketing, I thought that every brand has a story to tell. A story that can be a fairy tale with the right resources and lead the company to grow. Thus the name of Growthtale = Growth + Tale. In this channel, I am going to share with you some tips and random stories from my work & personal experience. Hear me 1/week.
Growthtale - Random Digital Marketing Tales
Coronavirus and the impact on the Travel Industry: Key takeaways for Hoteliers
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Eleni Kolliga
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Season 1
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Episode 3
Guest Speaker: Maria Kechagia
In this episode, we have a short, insightful conversation with Maria (Digital Marketing Professional specializing in the travel industry & Digital Marketing Instructor), sharing with us some key takeaways for hoteliers. We discuss about the "new" consumer behavior regarding the post-covid era and how this will affect the tourism industry. Finally, we propose some ideas for hoteliers on how to revise their marketing and communication strategies.
List of the companies/ apps mentioned in this episode:
- TravelPerk (an end-to-end business travel platform)
- GetYourGuide (experiences marketplace and online booking engine)
- #greecefromhome (an initiative of the Hellenic Ministry of Tourism, in cooperation with the Greek National Tourism Organization and Marketing Greece, providing online meaningful content from Greece to everyone, all over the world, during Covid-19 crisis)