Shifting the 'Sales are Slimy' Self-Sabotage

If you've ever said, "I hate sales," this episode is for you.

James cracks open the deep emotional baggage so many of us carry around selling. He shares personal stories—from falling for a guilt-heavy vacuum pitch to years of undercharging in his own business—and reveals the real reason selling can feel slimy.

But it’s not because sales are bad. It’s because of the stories we’ve been told (and the ones we keep telling ourselves).

This episode helps you reframe sales, not as manipulation, but as an act of service—and shows how to show up ethically and powerfully for the people who need you most.

In this episode, you’ll hear:

• Why the idea of sales used to make James feel physically uncomfortable
• The story of a vacuum salesman who triggered a deep emotional guilt response
• How to stop viewing sales as coercion and start seeing it as service
• The mindset shift that helped James start charging what he’s worth
• Why holding back your offer is actually selfish

If you're building a business but constantly holding yourself back from selling, this episode might just be the permission slip you didn’t know you needed.

 #HeartCenteredSales #AuthenticSelling #EntrepreneurMindset #ServiceOverSales #EthicalMarketing #MoneyMindsetShift #UnderchargingStruggles #OnlineBusinessTips #SalesWithoutSleaze #PurposeDrivenEntrepreneur 

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Transcript

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James Dunn: Hello, Hello! And welcome back to the show. Welcome to the second quarter of 2025. How the fuck have we already gone through 3 months of this year. It's just flying by, and I swear I don't know if it's because I'm getting older.

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James Dunn: or what the deal is, but time just flies by so fast. So if you're young and it feels like time's just creeping by like it's taken forever for anything to happen. Well, congratulations, my friend, enjoy that while you can, because, as I just shared, it seems like for some crazy reason, as you get older and older.

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James Dunn: time just zips by in the blink of an eye. And maybe it's just because I'm more aware of it. Maybe I'm more conscious of it. Maybe that's why it seems to be, and I'm living, being very present in the moment.

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James Dunn: recognizing how precious every single moment of life you know it actually is, and seeing the people going away. Unfortunately.

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James Dunn: I feel, did I? Have I lost somebody recently? No, okay. I I did share, I believe, on one of the episodes here recently that I have somebody that

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James Dunn: thankfully is still with us, but may not be for very much longer. So again, I'm recognizing just how precious life is, even more and more and more as time goes by. So maybe that's why it feels like it's just flying by. But anyway, regardless, here we are, we're in the second quarter of 2025. I hope the 1st quarter went extremely well for you. I hope you accomplished the goals that you had set for yourself, and that you're on track for the goals that you have set for the rest of the year. But if you're not.

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James Dunn: if you're not, don't allow that to stop you from continuing to strive towards your goals just because you have a goal set for the 1st quarter, even for this year, and you haven't hit it yet, or you're not on track for it yet. Does not mean that you can't still hit it before the end of the year, and even if you get to a situation where you don't make it. By the end of the year you can still make a ton of progress and gain a lot of valuable lessons

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James Dunn: from the experiences you'll get from just continuing to work towards that goal each and every single day, regardless where you're at. For you know, 2025, and on to 26, and much, much further into life.

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James Dunn: But anyway, let's go ahead and dive into today's topic. Today's topic is something that

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James Dunn: I I guarantee you. We've all dealt with on some level. We've all had concerns about this

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James Dunn: in some form, some fashion, at some point in our life. Some people seem to be much better at dealing with it, coping with it, or understanding it, and getting past it in a very, very much earlier stage in life. I know myself. It's it's been a lifelong situation that I've had to work with, and I still continue to work with. But it's something that without dealing with this

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James Dunn: none of us can be successful. None of us can have any type of business. None of us can have any money in our pockets, and that is sales. You know, sales is one of those things that

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James Dunn: from a very early age I got a really really bad taste in my mouth

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James Dunn: for some reason, and I can't really think about.

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James Dunn: you know, as a child, necessarily. But I can think of as I got a little bit older, and, you know, started

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James Dunn: experiencing life more and dealing with pushy salespeople and people trying to sell things to me when I didn't really want them always feeling like they're trying to get me on the hook for something or just that shadiness. You know the used car salesman, all that craziness that you've seen portrayed in movies and television for years and decades.

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James Dunn: Those type of scenarios are the things that really pushed me away from the idea of sales and always feeling like sales, are slimy. Sales are icky. They're gross, you know. Salespeople are just the worst fucking people ever I remember as a kid, you know people would make the joke that oh, that person could sell ice to Eskimos! Well, fucking Eskimos don't need ice, but this person's going to sell them to them anyway.

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James Dunn: or sell it to them, anyway. And you think about the portrayal. We've seen something very specific that popped into my mind as I was preparing for this episode was the Wolf of Wall Street. You know Jordan Belfour. The guy made millions and millions and millions of dollars back in the eighties on Wall Street.

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James Dunn: But what he did and what his team did was they would force things on to people or lie to people and just say whatever they had to say to get them to buy these things. Even if they knew that these stocks that they were selling were complete trash, they would hype them up, and they would tell people, oh, this is going to go through the roof, and you're going to make a ton of money. It didn't matter to Jordan, Belfort, and his team what he said to them as long as he got their money in his pocket. What happened to them after the fact he didn't give a fuck. He didn't care.

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James Dunn: and thankfully he went to jail. Seems like he's learned his lesson.

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James Dunn: but those are the types of things that at least in my mind, stuck in my head for many, many years, and I think back to a personal experience even

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James Dunn: I don't know necessarily that this person was trying to scam us, because what they sold me was a really good product, but they leaned heavily into the pains, which

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James Dunn: is a sales tactic. But what they did was this was a used, not a used vacuum salesman. This was a vacuum salesman door to door. Vacuum salesman came to my mom's house. This was decades ago.

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James Dunn: came to my mom's house when I was living there at the time. I had a newly born son a few years before that maybe I can't remember exactly the timeline on it, but I know maybe even Dylan wasn't born yet, but I know it was right around that time we had kids, because it would either been Dylan or my

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James Dunn: My nephew Jared would have been born at that time, and I'm pretty sure my son was born as well. Anyway, the what happened was this, the salesman? They come into the house and they're doing their sales pitch, and they're dumping stuff on the floor, and they're vacuuming up. And they're showing you how amazing the suction is on this thing and just how incredible it works. And then where they really got us, where they're really

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James Dunn: stuck the knife in and twisted. It was, oh, you've got babies rolling, you know, crawling around on this floor. Do you want them really breathing in this dust and this dirt, you know, into their nostrils and into their lungs? You know these little bitty babies? And so definitely. Dylan had to be born by that point. But I'm telling the story.

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James Dunn: you know, and that's the kind of stuff that you're sitting there thinking. Well, fuck. No, I don't want to be that shitty parent that has dirt and debris and stuff in their carpets that my baby is going to be breathing in and maybe making them sick, or coughing, or just not feeling very good when obviously just about any vacuum would do the same type of work that this vacuum would do. But no, this guy's selling a thousand dollar vacuum.

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James Dunn: and of course we bought a hook line and sinker paid the payments on it because we couldn't afford to just spend a thousand dollars on a fucking vacuum cleaner. But he made me feel like if I didn't. I was a shitty father. Actually, I made myself feel that. Let me let me take responsibility for that. He put me in a position, but I was the one that still

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James Dunn: felt like I was a terrible father.

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James Dunn: And you know, if I didn't

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James Dunn: do this deal if I didn't buy this vacuum cleaner. So that's the kind of stuff that when I think back on sales.

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James Dunn: I think this is what sales are like. This is what people do when they're in sales is they're really pushy. They're really nasty again. They're just trying to make you feel like shit, and you buy their things. And then when you buy their things, and afterwards. You feel like shit about it.

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James Dunn: Maybe you've had that experience. Maybe you've not. I hope you haven't. I hope you've never had any situations like that. But that's the type of thing that I dealt with. And so, as I got into business for myself and tried to start selling things, I ran into a lot of resistance for it or with it, because of that image I had in the back of my head of salespeople. I didn't want to be that guy. I didn't want to be that person that was icky and slimy, and talking people into things and making them feel like shit if they didn't buy whatever I had to sell.

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James Dunn: so that really, really, really hurt my business. It made it almost impossible for me to make any money anytime. I hold on to that belief because

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James Dunn: I am the type of person that I have to be authentic as possible. I have to tell the truth as much as possible. I can't look somebody in the face and just completely lie to them. There have been times in my life where I've done it.

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James Dunn: but that was many years ago, and it's not the type of thing that I'm going to do in my business. It's not the type of person I'm going to be able to be

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James Dunn: as an upstanding business individual, as you know, putting myself out on a regular basis. I can't sit there and lie to people like that. That's just not who the fuck I am. So

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James Dunn: I have to be 100% behind what I'm in. And I can't talk myself into

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James Dunn: saying things just to get people to buy and see. I'm even getting fucking flustered, talking about even trying to pretend to be that kind of a person, and it's making me lose track of where the fuck I was going for this. Oh, yeah.

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James Dunn: it was one of those things where I I couldn't wrap my head around. I'm a salesperson and seeing salespeople as that. That's what I was trying to get to here with. This was, I just could not marry those 2 beliefs. And so what I've had to do over the course of time is change my belief in sales and change my understanding of what sales are and

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James Dunn: why, they're not slimy. Why, they're not icky. They can be depending on who's doing it. And a person I'm thinking of right now. That really kind of sparked. This conversation

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James Dunn: is well, number one talking to a lot of people who feel like, you know, sales are slimy and they're struggling with their sales. They're having a hard time making money because they just feel that ickiness, but something else that I've seen recently in the public persona or in the public

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James Dunn: spectrum, is Gene Simmons. You guys know I love Gene. Gene's my idol for lack of a better term anymore. I don't consider him that much anymore. But at least when I was a kid, when I was growing up he was the man. He was the dude that I emulated more than just about anybody else.

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James Dunn: I just loved him. He was an amazing figure in my life.

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James Dunn: Now. Kiss has always been known since the early early days of a band that just merchandises, the hell out of their likeness, out of their image, out of their name. All of that they have probably more licenses

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James Dunn: on merchandise than just about any band on the face of the planet. They don't hide that fact. They're not ashamed of that fact. They have always been big about selling just about anything and everything they literally have. You know Gene has this thing. Says we'll get you coming. We'll get you going because they've got literally kiss condoms, and they've got kiss caskets, or at least they have over the course of history at some point or another. So they were all about sales.

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James Dunn: It kind of bugged me a little bit, and Gene gets a lot of shit because he's really the one that pushes it more than anybody

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James Dunn: he got. I don't want to call it heat. We got some push back here very recently. He was getting ready to do a solo tour this summer summer of 25. He was going to do a solo tour, and one of the offers that he put out there was, for I've heard, $15,000, but I've also like $13,000. But let's just let's call it over $10,000.

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James Dunn: You could pay to be his personal assistant for the day, anytime. He had a stop on his on his tour, he would allow you to pay him $10,000 or more, 1215, whatever it happened to be.

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James Dunn: he would allow you to pay him to be his personal assistant for the day, and so many people were like freaking out like. Why, the fuck would you pay $10,000 $12,000, whatever it was, you know, to be this man's assistant.

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James Dunn: and it's 1 of those things where

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James Dunn: I actually heard Paul Stanley, you know the other guy, the main guy in kiss. Say something a long time ago that maybe wasn't that long ago, but it was a couple of years ago.

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James Dunn: but say something that really changed my perspective, or at least helped me to see it from a different perspective, is.

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James Dunn: who are we to deny the fans, you know, if we put something out, nobody has to buy it, but we're depriving them if we don't at least offer these things to them.

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James Dunn: And so that really hit home. When I really thought about it, there's a lot of stuff they put out that I have 0 fucking interest in ever buying.

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James Dunn: But there are those things from time to time, and I look at that, and I look at them, and I say, Holy shit, man, I love that that is so fucking cool. That is like, sweet man. I gotta buy that damn thing.

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James Dunn: So it would be

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James Dunn: poor business businessmanship is that yeah businessmanship. It's hard to say that, but it would be very poor

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James Dunn: businessmanship on their part if they didn't at least be offering these products, putting these things out there, because again, as I said, we don't have to buy it. I don't have to buy it. You don't have to buy it.

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James Dunn: So let's turn this into a conversation about you, about your business, about your belief around sales. What is your feeling around sales around salespeople? Do you find it, icky? Do you find it slimy. Do you think it's just the worst thing ever? Because if you do just like I did.

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James Dunn: if you're feeling that you're going to have a really, really hard time being successful in your business. Because if you're listening to this, podcast. If you're in my world, you're going to be very similar to me you're not going to be the type of person that's just going to go out there and push and hawk and

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James Dunn: try and sling shit that nobody really wants that nobody really needs that is not worth anything whatsoever. That's complete junk that's complete trash, and try and take people's money and put it in your pocket and not give a fuck about what they think. That's not the type of person that you are. I know that in my heart, if you're in my world. You are not that person.

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James Dunn: So if you have this belief that that's what sales are. As I said, you're going to have a hard time making any money. So we want to shift that we want to look at it from a different perspective.

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James Dunn: Let me give you another, maybe perspective shift that will really help you.

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James Dunn: If you had the cure for cancer.

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James Dunn: If you

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James Dunn: been a scientist, somehow, you discovered it doesn't matter how you got it. You were walking down the street one day, picked up a book, and it said, You know somebody else's research, and it was a cure for cancer.

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James Dunn: Or if you were a scientist, and you did the research, and you figured it out yourself doesn't really matter. But if you had the cure for cancer.

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James Dunn: would it be.

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James Dunn: I don't want to see a nice thing.

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James Dunn: but if you had the cure for cancer, wouldn't it be? The absolute, worst possible thing you could ever do is to not push that, not sell that knot, to try and get that out to the public to as many people as you possibly could.

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James Dunn: I mean. It would be very selfish of you not to do that, not to get out there and let everybody and their brother and their sister and their mother and their father and their family, and every single person on the face of this planet know that you have the cure for cancer, and you're willing to sell that

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James Dunn: now some people would say you should give that away for free. But

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James Dunn: if you found it on the ground, okay, maybe. But if you were the one that did all the work. If you did the research. If you took all that time and labor and effort to find the cure for cancer. Shouldn't you be rewarded for that? Shouldn't you be paid for? That doesn't mean you have to

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James Dunn: charge people millions and millions of dollars for each dose of it whatever. Anything like that. But you should be rewarded for your work. You should be rewarded for the thing that you're bringing to the world.

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James Dunn: Man, I've got an itch on my nose.

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James Dunn: Sorry

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James Dunn: we're going to leave that in, but, anyway, but if you had this, you should be rewarded for this. You're bringing something to the world that has value. Now, maybe you don't have the cure for cancer. But if you're a coach, maybe you're a weight loss coach, and you're helping people lose weight. What does that bring to them? What is that bringing to their lives? What that's bringing to them is

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James Dunn: a much better self, you know, sense of self-esteem, a much better sense of self-worth because they feel better about who they are. They're going to be able to play with their kids, their grandkids. They're going to be able to have much better mobility. They're going to just feel better in general and going through life feeling so much happier, and they're going to be healthier. They're going to live longer. So that provides massive value. Shouldn't you be rewarded for that? If you have the ability to bring that to somebody in their in their life.

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James Dunn: Shouldn't you be rewarded for that? Shouldn't you be sharing that with every single person that you possibly know.

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James Dunn: Now.

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James Dunn: here is another part where we get some resistance. Okay, yeah, James, I get it. I love the fact of you know what I do, what I'm coaching on, what I'm selling. I believe in it. I know that it's got some value, and I want to get it out there, but I but I'm afraid of rejection.

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James Dunn: Okay.

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James Dunn: I get it. We are humans and part of our human design. I don't wanna say human design, because that's gonna get us get people down a different whole, whole, different different conversation. But part of your human

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James Dunn: element, part of who you are is having connection with other humans and wanting to be accepted. Wanting to be part of the tribe. We had to have this as evolutionary beings. We had to be part of the tribe to survive.

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James Dunn: But life is a little bit different now. Let me go ahead and share this with you. Anyway. If

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James Dunn: one of your best friends, if one of your loved ones, somebody that you just care about tremendously came up to you and said, Hey, I've got some peanut butter. You want some peanut butter, and if you absolutely hated peanut Butter, thought it was the grossest, nastiest thing in the world, and you said no to this person.

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James Dunn: do you think they're a dick for asking you, for, you know, if you want to enjoy some peanut butter if they didn't know now, if they knew that you didn't like peanut butter. That's maybe a little different story. But maybe they forgot. But if they shared this, you know, hey? Do you want some peanut butter? And you said no. Do you think they're Dick? Do you think they're an asshole? No.

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James Dunn: they just shared something with you. They thought that you might enjoy they enjoyed it. They thought you might enjoy it. They thought you might, you know it might benefit your life in some way, but it didn't. And so you just said, No, thank you, I'm good. And they moved on. You moved on. It's not the end of the fucking world, and this is how we have to learn to treat sales and putting your offer out there. It's not the end of the world. We go into this with a situation of going back to our friend example again.

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James Dunn: if we have somebody that comes up to us and says, Hey, do you want some peanut butter? And they have to sell this peanut butter. They don't give 2 shits about you. They don't give 2 shits about. If you're allergic to peanuts or anything like that, they just want money. They need money in their pocket, and they're going to get you to buy this peanut butter, no matter how it affects you. Whatsoever. Now, that's that's fucking shitty.

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James Dunn: That's not a true friend. That's not somebody that really cares about you, your well-being. That's not again, not who you are. As a person. So you're not going to do that. If you go into this honestly feeling like my weight loss program or my weight loss coaching is really going to help people you offer to them, if you believe they that they can use it, or somebody they know can use it. And so there's always a little nuanced thing there. You don't want to necessarily go to somebody who's overweight and said, Hey, I'm a health. I'm a weight loss coach. Can I help you?

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James Dunn: They May, they may take offense to that much better approach might be going there like, Hey, I'm a weight loss coach. I'm going around talking to my friends and family and connection just getting the word out there. If you happen to know somebody, this might be a benefit, for I'd love to have a conversation with them. Thanks so much, you know. You can put it out there just like that. So that way, you're not going to that person and maybe offending somebody. And I'm using the weight loss example because it's 1 that can potentially offend people. There are other

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James Dunn: coaching like for myself. It's mindset coaching. I'm not going to go to somebody and like, Hey, I'm mindset coach any areas of your life I might be able to help you with. People aren't going to get too offended by that, so that you may not have to go that indirect route like I just shared with the weight loss, coaching. But if you need to maybe take a little more indirect route.

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James Dunn: But anyway, just putting it out there and recognizing that, they say, No, that's okay. That is okay. There are 8 billion people on this planet at this point, and you only need a very, very, very tiny handful of those people to be extremely successful, depending on what your price point is, what you're selling. How many of those you need to sell? Even? Let's just say it's if you sell something at a thousand. If you sell

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James Dunn: to 100 people

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James Dunn: over the course of one year, you've just made a hundred $1,000 in your business. Now, if you have something that's a recurring sales of a thousand dollars a month.

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James Dunn: Then you need less than 10 people

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James Dunn: for an entire year, and you've made well over a hundred $1,000. So recognize that whatever you're selling.

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James Dunn: there's a millions and millions and literally billions of people out there that could potentially use what you have to sell. And if you approach each and every sale from that perspective of Hey, I'm just putting the software out there. If it works for you. Great, if it doesn't no harm, no foul thanks. Just let somebody know if you run across somebody that might use this. Just let them know it's all I'm asking

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James Dunn: cool.

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James Dunn: and you take that pressure off where sales can get. Icky can get slimy, as I shared was when we do the Jordan Belfort things, or if you're doing these other things where you're trying to push something on somebody when they don't want it. They don't need it. It's not a good product. It's not a good value for them. It's just not gonna help them. Truly. The only thing that is going to help is you in your pocket, or you know the salesperson in their pocket when they were doing it. If that's the only reason that this is things going out here.

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James Dunn: it's not a good scenario. But again, we'll circle this back around. That's not you. I know you're not that type of person. So let's take a look at what your feelings are around sales.

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James Dunn: you know, and what I want to do is maybe give you a little exercise. Here is really take some time today, tonight, wherever you happen to be if you listen to this in the car and driving. Obviously don't do it right now, but when you get some time, sit down and ask yourself, what are my memories of salespeople, my personal experiences? Have you had a situation like that vacuum cleaner salesman?

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James Dunn: Have you had a situation like Jordan Belfort, you know where somebody was in a financial advisor, or something like that to you who gave you advice that you can see very clearly was only given to you to benefit them, and not to benefit you, that they made money off of it. But you lost money.

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James Dunn: and they probably should have known better now, just because somebody gave you advice and it didn't work out great doesn't necessarily mean they were doing it intentionally. But ask yourself what your situation has been used. Car salesman. I got another story, you know. Went to get a car like 6 7 years ago and went to the dealership. Had everything already pre-approved at the bank. I was ready to rock and roll, and when I got in there.

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James Dunn: for whatever reason, I ended up deciding to go ahead. And

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James Dunn: no, I know. I remember what it was. Yeah. The finance guy

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James Dunn: told me that he was still going to go through the same bank that I went through

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James Dunn: because I it was really important to me to make sure that the loan officer that I had worked with got credit for

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James Dunn: the loan that was going to be taking place for my car because I didn't buy cash, but

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James Dunn: he ended up not giving her credit for it. He also ended up

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James Dunn: reworking the numbers on the loan. So I had an extended warranty that I bought, right or wrong. Talk about pushy salespeople

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James Dunn: but I bought an extended warranty. He ended up reworking the numbers on the loan. So it ended up

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James Dunn: bumping up the cost on the loan, and he got more credit for some all just again the shady stuff that was going on.

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James Dunn: which again reinforced my belief about salespeople.

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James Dunn: But I understand

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James Dunn: not all salespeople are like that. We're not like that. I'm not like that. You're not like that. We are not those fucking people. We are upstanding people, we are people who care about others, and truly making sure that they're happy, that they get some benefit out of this, while we also benefit by getting a sale, but not at the cost of hurting someone or doing something that is just not right. Okay, so

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James Dunn: write down any experiences you've had.

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James Dunn: Ask yourself, were these one offs, you know? Does this make every single salesperson bad? Or is it just these bad apples that are just being jerks being dicks? Not being cool, people, not being supportive? People

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James Dunn: look around your life. Ask yourself, do I know people who are making sales right now, who are maybe in the coaching space, who are in the product space? Whatever space that you're in.

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James Dunn: But ask yourself, do I know people in this space, or similar spaces that are making sales that are upstanding people that are doing things from a very honest, truthful place, a truly supportive place, an encouraging place where they're really trying to help people. Do you know people like that? Because if you know anybody like that, it just shows you it's not every single salesperson. It's not sales that are icky. It's certain people that are icky.

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James Dunn: So we can move through this whole belief system by taking a look at what our past experiences are

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James Dunn: seeing. If there's a variant to that, you know, if we've had some negative experiences. But seeing if there's a positive experience, if you know somebody, because if there's 1 person, then it means it's possible for you. It means it's possible for you to go out there and be a much better, much more loving, caring person in your sales. And the other thing. These stories just keep popping up. This is why, sometimes it's better to have no, sometimes I just like to roll. Well, actually, I just always like to roll. But

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James Dunn: maybe the notes would help me get these stories together in a more cohesive fashion. But thinking about oh, fuck! What was the oh, yeah. When I got into network marketing years ago, and I still believe in the idea of network marketing. So please don't take this. It's not a fucking pyramid scheme, at least not the company that I was involved in, because again, I want to be on the up and up.

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James Dunn: But what happened for me was when I got into it. I kind of felt like I had to be a little bit of that pushy salesperson. So I, fucking spam DM every single fucking person. I know. I feel like I maybe I did. Maybe I didn't. But just I copy pasted message after message after message for thousands of fucking people on my my Facebook

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James Dunn: page, I guess you would call it.

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James Dunn: And

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James Dunn: it just didn't feel right. It wasn't me. And I, of course, got no real results out of it surprise, surprise.

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James Dunn: But these are the kinds of things that if we have these beliefs in the back of our head that we have to be like that to make sales. Then we're going to do things that aren't in alignment with who we are, and we're not going to get results. And then sometimes you. If you're not careful, then you're going to keep pushing with the more sleazy, more slimy things like that. But make sure you're surrounding yourself with the right type of people listening to podcasts like this, connecting with people who are doing it the right way, the up

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James Dunn: standing way, the the caring way, because

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James Dunn: I don't ever want to see you slip down that path because you're trying to make money. You are a good hearted person, and I know you've got value that you're bringing to the world, and you're trying to grow your business. You're trying to take it to that next level. You're trying to get even more and more

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James Dunn: impact on the world. And we can do that. But it does not take shady sales, practices. It just takes a reframed mindset around sales to break you through that ceiling that you're at right now to get you to that next level. All we have to do is remove that filter on your brain and on your mindset that says sales are slimy, or if I try and get to this level of my business, it's only because I'm being slimy. I'm being pushy. I'm putting myself out there when other people don't really want this.

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James Dunn: There are people that are begging people literally dying for what you have to sell, and if you don't sell it to them.

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James Dunn: a

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James Dunn: somebody else is going to sell to them, or B. There's going to go through life suffering without the cure that you have.

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James Dunn: And I'm not talking about necessarily like health cures. Maybe it is. But again.

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James Dunn: they have a problem that needs to be solved, and you can help them do that. But you've got to get over this hump. You've got to get over this belief. The sales are slimy sales are icky.

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James Dunn: You put it out there. Nobody has to fucking. Buy it. You're just putting the offer out there like, Hey, I've got this thing. I think it's pretty fucking awesome. I think it's amazing. And if you want to buy it.

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James Dunn: by golly, here it is.

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James Dunn: Okay.

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James Dunn: I hope that all circles back around and makes some sense to you, because it is so critically important it is.

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James Dunn: You just won't be in business for very much longer if you don't get past this hump, you'll never break through that ceiling if you don't get past this block that maybe you have hopefully, you don't even have it. But if you've got this block

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James Dunn: really, really dive into why and look at the experiences that cause this belief, look at how you can change that, and how you are different, how you know you can be different than these people that have given you this belief. The sales are icky because they ain't my friend. All right, get out there. Have an amazing fucking day, and I'll see you next time.