The SME Community Podcast
The SME Community Podcast is the podcast for ambitious SME owners, entrepreneurs, innovators and business leaders looking for practical insights to grow, adapt and innovate.
Hosted by Aisling Hurley, design-led innovation researcher, lecturer and founder of TBF Innovation Lab, each episode features honest conversations with entrepreneurs, researchers, industry experts, educators and changemakers shaping the future of business. Together, we explore innovation, entrepreneurship, artificial intelligence (AI), digital marketing, leadership, sustainability, business strategy, design thinking, research and the real challenges of building successful organisations.
Whether you're starting a business, scaling an SME, leading innovation, navigating digital transformation or looking for practical advice from people who've been there, you'll discover inspiring stories, expert insights and actionable ideas you can apply immediately.
Originally created in partnership with Local Enterprise Office Tipperary, The SME Community Podcast is now proudly produced by TBF Innovation Lab, bringing together conversations with innovators, founders, academics, policymakers and business leaders from Ireland and beyond.
If you're interested in innovation, entrepreneurship, artificial intelligence for business, SME growth, innovation leadership, design-led innovation, responsible innovation and the future of work, subscribe and join the conversation.
Visit https://tbf.ie for free business resources, research, training, innovation tools and professional development.
The SME Community Podcast
Finding New Markets for Business Growth | Terry Harmer
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How do you find new customers when your existing market changes?
In this episode, Aisling speaks with sales and business development expert Terry Harmer about identifying new market opportunities, adapting your sales strategy and growing your business during periods of uncertainty and change. Drawing on decades of experience working with SMEs, Enterprise Ireland and leading international organisations, Terry shares practical techniques for market analysis, customer targeting and business growth.
Topics include:
- Finding new markets and customer segments
- Using PESTLE analysis to identify opportunities
- Sales strategy and business development
- Market research and customer needs
- Adapting to changing economic conditions
- Practical tools for SME growth
Whether you're launching a new product, entering a new market or looking to diversify your customer base, this episode provides practical strategies to help you identify new opportunities.
Originally recorded during a period of significant economic disruption, the principles discussed remain highly relevant for businesses navigating change. Sponsored by LEO Tipperary.
You can talk to TBF on Twitter or Instagram @tbfcentral using the #SMECommunityPodcast or at https://tbf.ie.
Suggest a topic for a future episode.
The SME Community Podcast is produced by TBF Innovation Lab and hosted by Aisling Hurley.
Each episode shares practical conversations on innovation, entrepreneurship, AI, leadership, research and business growth to help SMEs, founders and business leaders innovate with confidence.
🌐 Website: https://tbf.ie
📧 Contact: aisling@tbf.ie
Connect on LinkedIn:
https://www.linkedin.com/in/aislinghurley/
Looking for practical innovation tools, AI resources or leadership frameworks? Visit https://tbf.ie
