The SME Community Podcast
The SME Community Podcast is the podcast for ambitious SME owners, entrepreneurs, innovators and business leaders looking for practical insights to grow, adapt and innovate.
Hosted by Aisling Hurley, design-led innovation researcher, lecturer and founder of TBF Innovation Lab, each episode features honest conversations with entrepreneurs, researchers, industry experts, educators and changemakers shaping the future of business. Together, we explore innovation, entrepreneurship, artificial intelligence (AI), digital marketing, leadership, sustainability, business strategy, design thinking, research and the real challenges of building successful organisations.
Whether you're starting a business, scaling an SME, leading innovation, navigating digital transformation or looking for practical advice from people who've been there, you'll discover inspiring stories, expert insights and actionable ideas you can apply immediately.
Originally created in partnership with Local Enterprise Office Tipperary, The SME Community Podcast is now proudly produced by TBF Innovation Lab, bringing together conversations with innovators, founders, academics, policymakers and business leaders from Ireland and beyond.
If you're interested in innovation, entrepreneurship, artificial intelligence for business, SME growth, innovation leadership, design-led innovation, responsible innovation and the future of work, subscribe and join the conversation.
Visit https://tbf.ie for free business resources, research, training, innovation tools and professional development.
The SME Community Podcast
Retail Marketing Strategies for SMEs | Eimear Dwan
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The retail landscape and customer behaviours, both online and in stores, have dramatically shifted over the past few years, placing significant demands upon retailers. They are having to innovate faster and increase buyer engagement while also finding significant operational efficiencies and addressing sustainability goals. This episode is a special edition in advance of the Retail Symposium being held in March by Tipperary County Council as part of Enterprise Week.
In this episode Aisling is joined by Eimear Dwan who is the recently appointed marketing manager for the Crescent Shopping Centre in Limerick. Prior to this, she worked for Brown Thomas Arnotts as marketing executive over Fashions and Accessories. She has an honours degree in ‘Marketing & Management’ from TUS and a Master’s Degree from University of Limerick. Still only in her twenties, Eimear is the youngest ever marketing manager appointed to The Crescent Shopping Centre.
You can reach LEO Tipperary on localenteprise.ie Tipperary, or get in touch with them at their base in Clonmel, @TipperaryLEO.
You can learn more about The Crescent Shopping Centre at: https://crescentshoppingcentre.ie/inspiration/
Instagram: https://www.instagram.com/crescentshoppingcentre/
Facebook: https://www.facebook.com/crescentshoppingcentre
You can talk to the TBF on Twitter or Instagram @tbfcentral using the #SMECommunityPodcast or at https://tbf.ie
Suggest a topic for a future episode.
The SME Community Podcast is produced by TBF Innovation Lab and hosted by Aisling Hurley.
Each episode shares practical conversations on innovation, entrepreneurship, AI, leadership, research and business growth to help SMEs, founders and business leaders innovate with confidence.
🌐 Website: https://tbf.ie
📧 Contact: aisling@tbf.ie
Connect on LinkedIn:
https://www.linkedin.com/in/aislinghurley/
Looking for practical innovation tools, AI resources or leadership frameworks? Visit https://tbf.ie
