Episode 12: Robin Challis - Qualitative Market Research & The Food Industry Artwork

The SME Community Podcast

From the manufacturing industries to tech and finance, innovation in business is revolutionising every area of our lives. Meet the extraordinary business men and women from the Premier County who are leading the charge.Hosted by Tipperary Local Enterprise Office and presented by Aisling Hurley (The Business Fairy), The SME Community is a series of candid, inspiring and sometimes funny conversations with entrepreneurs, founders, and business people from all industries. These are stories of successes and failures, passions and ideas, which will inspire and guide you as you grow and scale your business. You are not on your own, we are all in this together. Forget the theory, these are real conversations from real business people. The SME Community is a podcast from the Tipperary Local Enterprise Office (LEO). For the latest in business news, training and mentoring available for businesses located in County Tipperary visit: https://www.localenterprise.ie/Tipperary/Ask your Google Assistant or Alexa for the news from Tipperary Local Enterprise Office.Twitter: @leotipperaryFacebook: Facebook.com/localenterpriseofficetipperaryProduced by TBF Digital Marketing Agency (https://thebusinessfairy.ie)

All Episodes

The SME Community Podcast

Episode 12: Robin Challis - Qualitative Market Research & The Food Industry

May 07, 2020 • Tipperary Local Enterprise Office • Season 1 • Episode 12

Ever wondered what is Qualitative research and how it works to inform companies such as Kellogs, Cadburys and Yakult? Meet Robin Challis, the man who has conducted research for each of these companies. Robin is a specialist in qualitative market research. Along the way learn how voodoo became the value proposition for a rum company and what Aisling’s curry and chips dinner says about her!

Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem(s) or helps to develop ideas, or hypotheses, for potential quantitative research.

You can contact Robin at twitter -@qualitative.ie and Aisling at @tbfcentral.

The SME Community Podcast Production Team

LEO Tipperary Team:

https://www.localenterprise.ie/Tipperary/

Madeline Ryan

Ita Horan

TBF Production Team:

https://thebusinessfairy.ie

https://tbf.ie

Research & Host Aisling Hurley

Sound Engineer Derry Luttrell