The Retail X Series Podcast
Are you an early stage founder revolutionizing the future of retail? Then you’re in the right place. My name is Sapna Shah and I’m an angel investor investing at the preseed stage in retail tech, ecommerce, marketplaces and consumer. I’m also the founder of Retail X Series, an ecosystem to help early-stage founders in the retail sector. Retail X Series includes events, a YouTube channel, a Slack community, resources for founders, and this podcast. In this podcast, I interview founders, investors and experts in the retail space, and we dig deep into the tactics around key topics that early-stage founders want to hear about. Welcome to the Retail X podcast.
The Retail X Series Podcast
Building and Scaling a Consumer App Featuring Genevieve Bellaire of Realworld
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Sapna Shah
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Episode 25
You might have heard that building a consumer app is hard, and scaling it is even harder. In this episode, Genevieve Bellaire, Founder & CEO of Realworld, a “super-app” for adulthood, gives her advice on building consumer apps. Genevieve talks through why an app was important for her business, the launch of the app, how she thinks about user cohorts and more.
- Thinking through the decision to build an app versus a mobile web site
- How to think about launching a consumer app in terms of timing and “splashiness”·
- How to optimize your go-to-market strategy at launch
- What metrics are most important to measure success and how they can change as you learn more about your customer
- How to identify which cohort of early users is best to focus on
- How fundraising for consumer apps is changing and what investors are looking for in consumer tech
- What growth metrics are important to investors in today’s environment
- Why listening to your users is critical in the early days
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.