The Retail X Series Podcast
Are you an early stage founder revolutionizing the future of retail? Then you’re in the right place. My name is Sapna Shah and I’m an angel investor investing at the preseed stage in retail tech, ecommerce, marketplaces and consumer. I’m also the founder of Retail X Series, an ecosystem to help early-stage founders in the retail sector. Retail X Series includes events, a YouTube channel, a Slack community, resources for founders, and this podcast. In this podcast, I interview founders, investors and experts in the retail space, and we dig deep into the tactics around key topics that early-stage founders want to hear about. Welcome to the Retail X podcast.
The Retail X Series Podcast
Building B2B Partnerships as an Early-Stage Startup Featuring Trisha Goyal of Break the Love
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Sapna Shah
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Episode 27
How do you build successful partnerships with big brands when you’re still a startup? This episode features Trisha Goyal, Founder & CEO of Break the Love, an early-stage marketplace that connects lovers of racket sports with underused spaces. Trisha talks through how she built some key B2B partnerships with large, marquee brands by starting small and being focused. Topics include:
- How strategically to use B2B partnerships to build consumer demand for a marketplace
- Figuring out your “why”
- Why testing a partnership with a smaller brand is key before going after larger brands
- How LinkedIn + a consultative approach work in the early days of partnership
- How case studies of early partnerships can lead to partnerships with bigger brands
- Measuring success – for both your company and the brand partner
- Creating a playbook over time for how B2B partnerships will work for your company
- The biggest challenges in creating B2B partnerships – and how to avoid them
- Why your traction is critical in signing B2B partners
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.