The Retail X Series Podcast
Are you an early stage founder revolutionizing the future of retail? Then you’re in the right place. My name is Sapna Shah and I’m an angel investor investing at the preseed stage in retail tech, ecommerce, marketplaces and consumer. I’m also the founder of Retail X Series, an ecosystem to help early-stage founders in the retail sector. Retail X Series includes events, a YouTube channel, a Slack community, resources for founders, and this podcast. In this podcast, I interview founders, investors and experts in the retail space, and we dig deep into the tactics around key topics that early-stage founders want to hear about. Welcome to the Retail X podcast.
The Retail X Series Podcast
How to Build a Beverage Brand Featuring Lan Pham of Sang
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Sapna Shah
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Episode 30
Building a beverage brand from the ground up? Then this episode is for you. This episode features Lan Pham, who recently founded Sang, a ready-to-drink Vietnamese coffee brand. Lan talks about how she raised money pre-launch, how she thought about distribution, and the marketing activities she planned for launch.
- How Lan found the right investors for a beverage business pre-launch
- Why using a paid advisory brand incubator was a good move
- How using expert advisors helped with finding the right co-packers
- Cold messaging on LinkedIn
- Figuring out which products to launch with – and how many
- Landing on the right pricing and understanding your margins
- Making sure that the packaging is appropriate for retail accounts
- Dealing with supply chain issues pre-launch
- The chicken and egg dance with distributors and retailers
- Launching in both DTC and retail – and the marketing to support both
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.