The Retail X Series Podcast
Are you an early stage founder revolutionizing the future of retail? Then you’re in the right place. My name is Sapna Shah and I’m an angel investor investing at the preseed stage in retail tech, ecommerce, marketplaces and consumer. I’m also the founder of Retail X Series, an ecosystem to help early-stage founders in the retail sector. Retail X Series includes events, a YouTube channel, a Slack community, resources for founders, and this podcast. In this podcast, I interview founders, investors and experts in the retail space, and we dig deep into the tactics around key topics that early-stage founders want to hear about. Welcome to the Retail X podcast.
The Retail X Series Podcast
How to Crack the Code on B2B Sales Featuring Casey Golden of Luxlock
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Sapna Shah
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Episode 32
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Cracking the code on B2B sales, particularly in retail tech, is not easy. This episode features Casey Golden, CEO of Luxlock, an omni-retail experience platform startup. Casey talks about how she targeted her first customers, utilized her network, and how she is now scaling sales after those first efforts.
- How to utilize your network to build relationships before you start selling
- Which brands to target in the early days
- Trying an unusual approach to get product feedback
- Getting that first customer – and the trial and error process
- Why retail tech sales are so hard as a startup
- Who to target for sales at brands and retailers
- The “waterfall” of sales in retail tech
- Why Casey doesn’t like warm intros
- Considering free versus paid pilots and how to price pilots and your annual contracts
- The customization trap and how to avoid it
- Sales cycle considerations and how to manage it
- Hiring your first salesperson and some resources that can help
Music by Eino Toivanen, kongano.com
Edited by Deven Shah
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.