The Retail X Series Podcast
Are you an early stage founder revolutionizing the future of retail? Then you’re in the right place. My name is Sapna Shah and I’m an angel investor investing at the preseed stage in retail tech, ecommerce, marketplaces and consumer. I’m also the founder of Retail X Series, an ecosystem to help early-stage founders in the retail sector. Retail X Series includes events, a YouTube channel, a Slack community, resources for founders, and this podcast. In this podcast, I interview founders, investors and experts in the retail space, and we dig deep into the tactics around key topics that early-stage founders want to hear about. Welcome to the Retail X podcast.
The Retail X Series Podcast
How Brands Think About Retail Tech Featuring Monica Royer of Monica & Andy
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Sapna Shah
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Episode 35
Ever wondered how brands make the decision to implement a particular retail tech product? This episode features Monica Royer, Founder & CEO of Monica & Andy, a baby & children’s apparel brand. Monica gives us an inside look into how she thinks about technology, what types of solutions are interesting to her as a founder, and tips for retail tech founders in selling to brands.
- The criteria for incorporating new tech products at various stages of the brand’s growth
- Monica & Andy's build vs. buy decision with technology products
- Why retail tech companies need to understand the brand’s internal stakeholders and capabilities when selling – and why alignment is key
- How the brand thinks about holistic cost analysis when contemplating new tech tools (long-term vs. short-term)
- When Monica & Andy is open to working with very early-stage retail tech vendors
- How the internal process at Monica & Andy works when evaluating tech products
- How tech vendors need to communicate during implementation, discuss expected ROI, and define success metrics
- How retail tech providers should think about pricing their product
- Tips for when the sales process or implementation gets stalled
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.