The Retail X Series Podcast
Are you an early stage founder revolutionizing the future of retail? Then you’re in the right place. My name is Sapna Shah and I’m an angel investor investing at the preseed stage in retail tech, ecommerce, marketplaces and consumer. I’m also the founder of Retail X Series, an ecosystem to help early-stage founders in the retail sector. Retail X Series includes events, a YouTube channel, a Slack community, resources for founders, and this podcast. In this podcast, I interview founders, investors and experts in the retail space, and we dig deep into the tactics around key topics that early-stage founders want to hear about. Welcome to the Retail X podcast.
The Retail X Series Podcast
Building the Customer Journey featuring Louisa Schneider of Rowan
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Sapna Shah
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Episode 42
How do you craft a customer journey for brick and mortar retail? How do you get to know your customer deeply? How do you build a company with the customer at the center? This episode features Louisa Schneider, CEO and Founder of Rowan, who will talk about how Rowan built a focus on the customer, from the earliest days through their retail expansion to over 40 locations.
Topics:
- How Louisa thinks about fundraising for a brick and mortar business
- How the Rowan model evolved based on the need for better branding and customer focus
- How product and service problem areas became opportunities to improve the customer experience
- Why Rowan hired a firm to do customer research and the surprises they found
- What the customer journey looks like
- How the brand reflects the customer experience and how that consistency is maintained across 40+ stores
- Which metrics Rowan uses to track their customer cohorts
- Louisa’s advice to be present during the key foundational activities in your startup
Music by Eino Toivanen, kongano.com
Learn more at Retail X Series and follow @retailxseries on Twitter and Instagram.
To submit a pitch or to find out more about Sapna Shah, check out Red Giraffe Advisors.