Talent Talks Podcast

Creating Differentiation & Value Through Supplier Branding with Nando's’ Former Head of Commercial & Procurement, Cameron Holder #61

July 19, 2022 Martin Smith, Cameron Holder Episode 61
Talent Talks Podcast
Creating Differentiation & Value Through Supplier Branding with Nando's’ Former Head of Commercial & Procurement, Cameron Holder #61
Show Notes

“I think we don't always realise that we have a reputation with our suppliers, just like a company will have a consumer brand.”

Consumer branding is a standard aspect of any business that’s well documented - lesser considered but equally important, however, is the prospect of your supplier branding.

Presenting yourself to potential suppliers for a partnership is a skill, one in which Cameron Holder is highly proficient. 

Having recently departed his role as Head of Commercial & Procurement at Nando's, Cameron joins Martin this week to share their approach to supplier relationships, how to win over pickier suppliers, and how to nurture a relationship that works for everyone.

This episode of Talent Talks covers:

  • How supplier branding plays a huge role in the partnerships you can make
  • Ways to win over the suppliers who may be in demand, and are more picky about who they work with
  • Nando's’ journey to taking a more consistent baseline approach to engaging with suppliers
  • The human element of procurement, and avoiding the conflation of being nice with being ‘soft’

Links and references at: https://talentdrive.co.uk/