{"version":"1.0.0","segments":[{"speaker":"Simone Gibertoni","startTime":2.24,"endTime":5.63,"body":"Health is your wealth, which is true."},{"speaker":"Simone Gibertoni","startTime":5.99,"endTime":9.71,"body":"You don't think about this if you are healthy, but then if you are not healthy, that's"},{"speaker":"Simone Gibertoni","startTime":9.71,"endTime":11.87,"body":"the only thing that you focus on, unfortunately."},{"speaker":"Simone Gibertoni","startTime":11.87,"endTime":15.59,"body":"And people that are not understanding it until sometime is too late."},{"speaker":"Peter Bowes","startTime":18.77,"endTime":24.92,"body":"Simone Gibertoni is the CEO at Clinique La Prairie - CLP - the Swiss Spa clinic, with a"},{"speaker":"Peter Bowes","startTime":24.92,"endTime":30.92,"body":"long history of science based longevity interventions to help us live longer and better."},{"speaker":"Peter Bowes","startTime":31.04,"endTime":34.55,"body":"Hello again, I'm Peter Bowes in Montreux, Switzerland."},{"speaker":"Peter Bowes","startTime":34.58,"endTime":39.5,"body":"Welcome to this episode of Live Long and Master Aging - on the road in Europe at what"},{"speaker":"Peter Bowes","startTime":39.5,"endTime":42.71,"body":"really is a beautiful setting just off Lake Geneva."},{"speaker":"Peter Bowes","startTime":42.74,"endTime":48.02,"body":"Simone Gibertoni is a prominent voice in the field of human longevity with a vision for"},{"speaker":"Peter Bowes","startTime":48.02,"endTime":53.93,"body":"the future that extends much further than the hallowed halls of this almost century old"},{"speaker":"Peter Bowes","startTime":53.93,"endTime":54.98,"body":"medical spa."},{"speaker":"Peter Bowes","startTime":55.01,"endTime":59.87,"body":"There is plenty of wealth here, but Simone is on a mission to extend the benefits of"},{"speaker":"Peter Bowes","startTime":59.97,"endTime":66.03,"body":"targeted interventions much farther afield and also to challenge what healthcare should"},{"speaker":"Peter Bowes","startTime":66.03,"endTime":66.57,"body":"really mean."},{"speaker":"Simone Gibertoni","startTime":66.57,"endTime":69.86,"body":"I would say better preventive medicine, functional medicine."},{"speaker":"Simone Gibertoni","startTime":69.87,"endTime":72.36,"body":"What we are doing here is about two things."},{"speaker":"Simone Gibertoni","startTime":72.75,"endTime":81.63,"body":"Anticipating instead of curing and approaching longevity, not looking at the disease, but"},{"speaker":"Simone Gibertoni","startTime":81.63,"endTime":83.16,"body":"looking at the person."},{"speaker":"Peter Bowes","startTime":83.16,"endTime":88.26,"body":"For our second podcast conversation, but the first in person, We sat down in the gardens"},{"speaker":"Peter Bowes","startTime":88.26,"endTime":93.39,"body":"at Clinique La Prairie to discuss the key pillars behind CLP's approach to human"},{"speaker":"Peter Bowes","startTime":93.39,"endTime":100.19,"body":"longevity. Simone Gibertoni welcome back to the Live Long and Master Aging podcast."},{"speaker":"Peter Bowes","startTime":100.2,"endTime":102.36,"body":"Really good to see you. Good to be here."},{"speaker":"Simone Gibertoni","startTime":102.55,"endTime":104.37,"body":"Yes, finally you can see the place now."},{"speaker":"Simone Gibertoni","startTime":104.37,"endTime":108.15,"body":"Last time we were in the middle of the COVID, last time we had this conversation."},{"speaker":"Simone Gibertoni","startTime":108.15,"endTime":113.37,"body":"So I'm really happy that you can finally be here and see in person what we are doing here"},{"speaker":"Simone Gibertoni","startTime":113.37,"endTime":114.06,"body":"in Montreux."},{"speaker":"Peter Bowes","startTime":114.06,"endTime":116.04,"body":"And what an extraordinary setting."},{"speaker":"Peter Bowes","startTime":116.04,"endTime":118.51,"body":"Spring has finally sprung, it seems in Montreux."},{"speaker":"Simone Gibertoni","startTime":118.53,"endTime":121.74,"body":"A wonderful day. It was raining until yesterday and today is a wonderful day."},{"speaker":"Simone Gibertoni","startTime":121.74,"endTime":122.97,"body":"So it's good to be together."},{"speaker":"Peter Bowes","startTime":122.97,"endTime":124.38,"body":"Yeah, it's really good to be here."},{"speaker":"SPONSOR MESSAGE","startTime":124.86,"endTime":129.84,"body":"This episode is brought to you in association with Clinique La Prairie, the award winning"},{"speaker":"SPONSOR MESSAGE","startTime":129.84,"endTime":133.44,"body":"spa clinic and pioneering health and wellness destination."},{"speaker":"SPONSOR MESSAGE","startTime":133.44,"endTime":136.86,"body":"Nestled on the shores of Lake Geneva in Montreux, Switzerland."},{"speaker":"SPONSOR MESSAGE","startTime":136.89,"endTime":142.8,"body":"Combining preventative medicine with bespoke lifestyle and nutrition plans, Clinique La"},{"speaker":"SPONSOR MESSAGE","startTime":142.8,"endTime":147.99,"body":"Prairie offers a holistic approach to living fuller, healthier and longer lives."},{"speaker":"Peter Bowes","startTime":150.97,"endTime":156.28,"body":"And what I'm getting is a sense of the history of this place, more than 90 years now of"},{"speaker":"Peter Bowes","startTime":156.28,"endTime":159.88,"body":"experience that I'm seeing for myself that you are building on."},{"speaker":"Peter Bowes","startTime":159.88,"endTime":165.19,"body":"And this is scientific experience in the field of longevity and following, this is what"},{"speaker":"Peter Bowes","startTime":165.19,"endTime":171.13,"body":"you do. You follow the science as it develops and change the treatments according to the"},{"speaker":"Peter Bowes","startTime":171.13,"endTime":177.34,"body":"science to get the best results for longevity, to live the best life and perhaps extend"},{"speaker":"Peter Bowes","startTime":177.37,"endTime":178.0,"body":"Healthspan."},{"speaker":"Simone Gibertoni","startTime":178.0,"endTime":181.17,"body":"Yes, sure. I think that you said it all."},{"speaker":"Simone Gibertoni","startTime":181.17,"endTime":185.68,"body":"Ninety years of of history of Clinique La Prairie, which of course is everything started"},{"speaker":"Simone Gibertoni","startTime":185.68,"endTime":193.03,"body":"in 1931 with the Niehans, which was this doctor that since already at that time, this"},{"speaker":"Simone Gibertoni","startTime":193.03,"endTime":197.89,"body":"idea of focusing on innovation and trying to find the latest and more effective"},{"speaker":"Simone Gibertoni","startTime":197.92,"endTime":199.51,"body":"technology for longevity."},{"speaker":"Simone Gibertoni","startTime":199.6,"endTime":205.69,"body":"So while there are I would say, Peter, while there are some clinics like us that are"},{"speaker":"Simone Gibertoni","startTime":205.69,"endTime":212.54,"body":"following strictly one philosophy for us, it's very important to do what you just said to"},{"speaker":"Simone Gibertoni","startTime":212.54,"endTime":215.3,"body":"scout all over the world and to develop."},{"speaker":"Simone Gibertoni","startTime":215.33,"endTime":220.79,"body":"Of course, because a lot is developed by our self, what we feel is most effective today"},{"speaker":"Simone Gibertoni","startTime":220.79,"endTime":228.2,"body":"for longevity. And of course what was effective 20 years ago is not effective today or at"},{"speaker":"Simone Gibertoni","startTime":228.2,"endTime":231.65,"body":"least today we have we have technology which are much more effective."},{"speaker":"Simone Gibertoni","startTime":232.58,"endTime":240.77,"body":"What makes us unique compared, I would say to a lot of the development that are happening"},{"speaker":"Simone Gibertoni","startTime":240.77,"endTime":246.2,"body":"in longevity is that we need to apply this technology to real people."},{"speaker":"Simone Gibertoni","startTime":246.2,"endTime":251.6,"body":"So we have this challenge of having clients from all over the world from 80 countries"},{"speaker":"Simone Gibertoni","startTime":251.6,"endTime":253.04,"body":"every year in average."},{"speaker":"Simone Gibertoni","startTime":253.04,"endTime":257.12,"body":"So we have guests from 80 countries all over the world coming to us for an average one"},{"speaker":"Simone Gibertoni","startTime":257.12,"endTime":262.91,"body":"week. And we have to deliver during this week the best technology, change their life,"},{"speaker":"Simone Gibertoni","startTime":262.95,"endTime":268.07,"body":"educate the people, because it's not only a question of what we are providing to them in"},{"speaker":"Simone Gibertoni","startTime":268.07,"endTime":274.73,"body":"term of therapies and technology, but how we educate them to continue to do what we hope"},{"speaker":"Simone Gibertoni","startTime":274.73,"endTime":276.5,"body":"they are going to do when they leave Clinique La Prairie."},{"speaker":"Simone Gibertoni","startTime":276.83,"endTime":280.19,"body":"And then there is the story of the follow up that we will discuss what we are building"},{"speaker":"Simone Gibertoni","startTime":280.19,"endTime":283.67,"body":"all around the world. It's all about really changing their life for the better."},{"speaker":"Peter Bowes","startTime":283.67,"endTime":285.35,"body":"And what is the main goal?"},{"speaker":"Peter Bowes","startTime":285.35,"endTime":289.76,"body":"What do they say to you that they want to achieve through the few days that they spend"},{"speaker":"Peter Bowes","startTime":289.76,"endTime":294.41,"body":"here? But then the follow up, as you describe it, because clearly you can't change a life"},{"speaker":"Peter Bowes","startTime":294.41,"endTime":295.82,"body":"in five days."},{"speaker":"Simone Gibertoni","startTime":295.82,"endTime":305.48,"body":"Exactly. I have to tell you first, when I feel that I'm really achieving the"},{"speaker":"Simone Gibertoni","startTime":305.48,"endTime":311.69,"body":"goals of CLP is when we have clients that is leaving and is telling us already after one"},{"speaker":"Simone Gibertoni","startTime":311.69,"endTime":314.54,"body":"week, maybe it's the first time that the client is coming to CLP."},{"speaker":"Simone Gibertoni","startTime":315.68,"endTime":321.02,"body":"Gentleman you have really changed my life and this is where we know that we have really"},{"speaker":"Simone Gibertoni","startTime":321.02,"endTime":326.57,"body":"fulfilled our mission, which is, don't forget, is helping people to live a longer,"},{"speaker":"Simone Gibertoni","startTime":326.57,"endTime":327.59,"body":"healthier and better life."},{"speaker":"Simone Gibertoni","startTime":327.59,"endTime":331.06,"body":"This is our mission and this is what clients are coming to us."},{"speaker":"Simone Gibertoni","startTime":331.07,"endTime":334.49,"body":"This is why clients are coming to us because they want to get the latest technology in"},{"speaker":"Simone Gibertoni","startTime":334.49,"endTime":335.81,"body":"our four pillars."},{"speaker":"Simone Gibertoni","startTime":336.53,"endTime":339.53,"body":"I mean, I think our listener now, they know already."},{"speaker":"Simone Gibertoni","startTime":339.53,"endTime":343.91,"body":"But just as a reminder, medical is the first one, nutrition is the second one."},{"speaker":"Simone Gibertoni","startTime":343.91,"endTime":345.98,"body":"Then we have movement and well-being."},{"speaker":"Simone Gibertoni","startTime":345.98,"endTime":348.98,"body":"So the best technology for longevity in these four pillars."},{"speaker":"Peter Bowes","startTime":348.98,"endTime":352.76,"body":"Interesting you say, and you're not the only person these days that uses the word movement"},{"speaker":"Peter Bowes","startTime":352.76,"endTime":354.71,"body":"instead of exercise."},{"speaker":"Peter Bowes","startTime":354.71,"endTime":358.7,"body":"Is exercise a little bit of a scary word for some people."},{"speaker":"Peter Bowes","startTime":358.7,"endTime":362.42,"body":"And that actually if you incorporate I found this with a lot of people, if you"},{"speaker":"Peter Bowes","startTime":362.42,"endTime":367.97,"body":"incorporate movement into your life, which can be simply walking as opposed to taking a"},{"speaker":"Peter Bowes","startTime":367.97,"endTime":373.31,"body":"bus or some other mode of transport, if it's a short enough distance that that can"},{"speaker":"Peter Bowes","startTime":373.31,"endTime":375.14,"body":"produce tremendous results."},{"speaker":"Peter Bowes","startTime":375.14,"endTime":379.7,"body":"You don't have to go to a gym and do a vigorous workout, I think is the message."},{"speaker":"Simone Gibertoni","startTime":379.7,"endTime":384.89,"body":"Yes, I would say there are two messages here in the pillar movement."},{"speaker":"Simone Gibertoni","startTime":384.89,"endTime":390.38,"body":"The first one is that it doesn't exist - an exercise, which fits everybody."},{"speaker":"Simone Gibertoni","startTime":390.59,"endTime":394.66,"body":"So I think it's very important in whatever we do."},{"speaker":"Simone Gibertoni","startTime":394.66,"endTime":399.64,"body":"There is this idea of customization we were discussing about genetic epigenetic."},{"speaker":"Simone Gibertoni","startTime":399.64,"endTime":403.84,"body":"We have been the first clinic to ask a genetic test to all our guests."},{"speaker":"Simone Gibertoni","startTime":403.87,"endTime":407.8,"body":"We have been the first clinic in the world to do epigenetic testing."},{"speaker":"Simone Gibertoni","startTime":407.8,"endTime":413.26,"body":"And this idea is that based on the diagnostic part, that is always the element at the"},{"speaker":"Simone Gibertoni","startTime":413.26,"endTime":417.31,"body":"beginning of our stay, we are able then to customize all the other treatments."},{"speaker":"Simone Gibertoni","startTime":417.31,"endTime":422.38,"body":"And in this customization there is of course also the movement part and sometimes is"},{"speaker":"Simone Gibertoni","startTime":422.38,"endTime":427.18,"body":"exercise, sometimes is not exercise, like you were saying, it's just integrating in the"},{"speaker":"Simone Gibertoni","startTime":427.18,"endTime":429.4,"body":"daily routine a movement part."},{"speaker":"Simone Gibertoni","startTime":429.4,"endTime":434.23,"body":"By the way, we know all the studies about the longevity are telling us that a lot of"},{"speaker":"Simone Gibertoni","startTime":434.23,"endTime":439.45,"body":"these people living a very long life, they was not exercising in reality."},{"speaker":"Simone Gibertoni","startTime":440.25,"endTime":445.24,"body":"They had routine in their daily life to integrate, like you were saying, movement in"},{"speaker":"Simone Gibertoni","startTime":445.24,"endTime":445.63,"body":"their life."},{"speaker":"Peter Bowes","startTime":445.63,"endTime":450.76,"body":"That's exactly what I mean, because movement can sily be getting on with your life and"},{"speaker":"Peter Bowes","startTime":450.76,"endTime":452.44,"body":"doing those daily chores."},{"speaker":"Peter Bowes","startTime":452.44,"endTime":455.08,"body":"If you're at home, if you're at work"},{"speaker":"Simone Gibertoni","startTime":455.08,"endTime":456.04,"body":"Don't take the elevator."},{"speaker":"Peter Bowes","startTime":456.04,"endTime":457.09,"body":"Well, exactly."},{"speaker":"Peter Bowes","startTime":457.12,"endTime":464.44,"body":"We live a very convenient life these days with elevators, with dishwashers, with all the"},{"speaker":"Peter Bowes","startTime":464.44,"endTime":466.69,"body":"apparatus that we can use to make things easier."},{"speaker":"Peter Bowes","startTime":466.69,"endTime":468.89,"body":"But it isn't necessarily good for our health."},{"speaker":"Simone Gibertoni","startTime":469.57,"endTime":473.57,"body":"Absolutely But here you are opening another subject, which is the subject of routine."},{"speaker":"Simone Gibertoni","startTime":473.57,"endTime":479.08,"body":"Because at the end, all this technology, once you leave Clinique La Prairie is the point"},{"speaker":"Simone Gibertoni","startTime":479.08,"endTime":483.97,"body":"is how we integrate all this technology in your daily life and we know that one of the"},{"speaker":"Simone Gibertoni","startTime":483.97,"endTime":485.68,"body":"secrets is to create a routine."},{"speaker":"Simone Gibertoni","startTime":485.98,"endTime":491.59,"body":"So walking to go to the office, don't take the elevator now, because this is giving this"},{"speaker":"Simone Gibertoni","startTime":491.59,"endTime":494.93,"body":"is giving consistency to what we do in the long term."},{"speaker":"Peter Bowes","startTime":494.95,"endTime":500.05,"body":"You mentioned epigenetics, which I think, as you say, the audience is probably familiar"},{"speaker":"Peter Bowes","startTime":500.05,"endTime":504.88,"body":"with. But maybe you could just elaborate a little bit in terms of what that means and how"},{"speaker":"Peter Bowes","startTime":504.88,"endTime":510.53,"body":"you can incorporate the science behind epigenetics for the people that you see here."},{"speaker":"Simone Gibertoni","startTime":511.34,"endTime":516.74,"body":"Let's say, to make it to make it very simple, there is this distinction between genetic,"},{"speaker":"Simone Gibertoni","startTime":516.74,"endTime":520.67,"body":"which is your something which is fixed is your gene."},{"speaker":"Simone Gibertoni","startTime":521.09,"endTime":527.09,"body":"And when you do the genetic test, I always tell to our clients, if you come in ten years"},{"speaker":"Simone Gibertoni","startTime":527.09,"endTime":530.78,"body":"and we repeat the same genetic tests, the result, of course, is the same."},{"speaker":"Simone Gibertoni","startTime":531.05,"endTime":534.17,"body":"Epigenetic is the way you are expressing your gene."},{"speaker":"Simone Gibertoni","startTime":534.63,"endTime":535.78,"body":"And I'm."},{"speaker":"Simone Gibertoni","startTime":535.78,"endTime":538.61,"body":"I'm Peter. I'm used to make the example I have personally."},{"speaker":"Simone Gibertoni","startTime":538.62,"endTime":539.83,"body":"My kids are twins."},{"speaker":"Simone Gibertoni","startTime":539.88,"endTime":546.48,"body":"No. And I used to say that their genetic is the same, but if one of them is always eating"},{"speaker":"Simone Gibertoni","startTime":546.48,"endTime":552.96,"body":"French Fries and hamburger every day and every night, in the long term, the expression of"},{"speaker":"Simone Gibertoni","startTime":552.96,"endTime":554.61,"body":"their gene is going to be different."},{"speaker":"Simone Gibertoni","startTime":555.09,"endTime":559.26,"body":"Because then in the epigenetic you are evaluating the lifestyle."},{"speaker":"Simone Gibertoni","startTime":559.26,"endTime":562.65,"body":"How the lifestyle is expressing your gene."},{"speaker":"Simone Gibertoni","startTime":562.65,"endTime":564.6,"body":"That's why it's so important to have both."},{"speaker":"Simone Gibertoni","startTime":564.78,"endTime":569.79,"body":"And that's why today epigenetic is so important in the field of longevity because it's a"},{"speaker":"Simone Gibertoni","startTime":569.79,"endTime":575.52,"body":"way to evaluate how the lifestyle is affecting the expression of your gene, how you are"},{"speaker":"Simone Gibertoni","startTime":575.52,"endTime":576.72,"body":"playing your piano."},{"speaker":"Peter Bowes","startTime":576.72,"endTime":581.16,"body":"And I think the message is that there is a tremendous amount that we can do for ourselves."},{"speaker":"Peter Bowes","startTime":581.16,"endTime":585.03,"body":"There is very little that's predetermined, even though we might think that or even"},{"speaker":"Peter Bowes","startTime":585.03,"endTime":587.01,"body":"sometimes use it as an excuse."},{"speaker":"Simone Gibertoni","startTime":587.01,"endTime":587.6,"body":"Absolutely."},{"speaker":"Peter Bowes","startTime":587.61,"endTime":592.62,"body":"There's a lot that we can change and it comes down to the fundamentals - diet, what we eat"},{"speaker":"Peter Bowes","startTime":592.62,"endTime":594.03,"body":"and how we move."},{"speaker":"Peter Bowes","startTime":594.12,"endTime":596.09,"body":"And the amount of movement."},{"speaker":"Simone Gibertoni","startTime":596.35,"endTime":598.87,"body":"Sleep - these are all the elements."},{"speaker":"Simone Gibertoni","startTime":600.01,"endTime":604.42,"body":"What you said is very important because in fact, if we would have sit together to talk"},{"speaker":"Simone Gibertoni","startTime":604.42,"endTime":608.5,"body":"about longevity ten years ago, we would have said yes."},{"speaker":"Simone Gibertoni","startTime":608.5,"endTime":610.69,"body":"80% is genetic."},{"speaker":"Simone Gibertoni","startTime":610.69,"endTime":614.32,"body":"There is a little bit that we can do, which is lifestyle."},{"speaker":"Simone Gibertoni","startTime":614.32,"endTime":617.77,"body":"But at the end, if you have been lucky, you are lucky."},{"speaker":"Simone Gibertoni","startTime":617.77,"endTime":620.4,"body":"If your genetic is bad, it's finished."},{"speaker":"Simone Gibertoni","startTime":620.4,"endTime":621.82,"body":"Today after ten years."},{"speaker":"Simone Gibertoni","startTime":621.82,"endTime":624.01,"body":"We know that the story is very different."},{"speaker":"Peter Bowes","startTime":624.13,"endTime":627.61,"body":"And that's an extraordinary change, isn't it, in just a decade?"},{"speaker":"Simone Gibertoni","startTime":627.85,"endTime":631.54,"body":"It is extraordinary. I would say the percentage then, depending on the people you talk"},{"speaker":"Simone Gibertoni","startTime":631.54,"endTime":633.79,"body":"with. But I would say the percentage is reversed."},{"speaker":"Simone Gibertoni","startTime":633.79,"endTime":638.2,"body":"Probably you could say 20% is genetic, 80% is epigenetic."},{"speaker":"Simone Gibertoni","startTime":638.2,"endTime":645.1,"body":"But this is proving, in fact, that what we are doing can change life because at the end,"},{"speaker":"Simone Gibertoni","startTime":645.1,"endTime":650.53,"body":"what we are doing is working on the lifestyle of the people, of course, delivering"},{"speaker":"Simone Gibertoni","startTime":650.56,"endTime":655.21,"body":"therapies to them, but also working on the lifestyle of the people in the holistic way."},{"speaker":"Simone Gibertoni","startTime":655.21,"endTime":656.83,"body":"Because that's the other point."},{"speaker":"Simone Gibertoni","startTime":656.89,"endTime":659.29,"body":"I guess you have discussed it many times."},{"speaker":"Simone Gibertoni","startTime":659.41,"endTime":663.91,"body":"I personally believe we will not have the magic pills that is going to solve all the"},{"speaker":"Simone Gibertoni","startTime":663.91,"endTime":668.11,"body":"problem, but the approach must be an approach which is an holistic approach, considering"},{"speaker":"Simone Gibertoni","startTime":668.11,"endTime":669.25,"body":"the four pillars for us."},{"speaker":"Peter Bowes","startTime":669.25,"endTime":672.31,"body":"And this is a lifetime's purpose, isn't it?"},{"speaker":"Peter Bowes","startTime":672.43,"endTime":676.99,"body":"And I guess the people that come here feel particularly passionate about it."},{"speaker":"Peter Bowes","startTime":676.99,"endTime":682.51,"body":"But you can, if you like, do the education while they're here, but nothing's going to be"},{"speaker":"Peter Bowes","startTime":682.51,"endTime":686.56,"body":"achieved if you go back to your old ways on day six and day seven."},{"speaker":"Peter Bowes","startTime":686.56,"endTime":691.63,"body":"So what do you do to to nurture people in terms of their enthusiasm for what they've"},{"speaker":"Peter Bowes","startTime":691.63,"endTime":696.52,"body":"learned here and what they can continue to do when they're back at home, wherever it is"},{"speaker":"Peter Bowes","startTime":696.52,"endTime":697.21,"body":"in the world?"},{"speaker":"Simone Gibertoni","startTime":697.21,"endTime":698.5,"body":"That's Peter."},{"speaker":"Simone Gibertoni","startTime":698.5,"endTime":704.14,"body":"I have to tell you, that's been my obsession since I came in Clinique La Prairie was, of"},{"speaker":"Simone Gibertoni","startTime":704.14,"endTime":708.88,"body":"course, to be very proud about what we were delivering during the week here, but then"},{"speaker":"Simone Gibertoni","startTime":708.88,"endTime":713.05,"body":"asking ourself what can we do after?"},{"speaker":"Simone Gibertoni","startTime":713.08,"endTime":716.8,"body":"How do we ensure that there is a follow up with all our guests?"},{"speaker":"Simone Gibertoni","startTime":716.92,"endTime":722.32,"body":"And today we are relying a lot on the digital part, which is for sure is very important."},{"speaker":"Simone Gibertoni","startTime":722.32,"endTime":725.89,"body":"We are ourself building a big platform to keep connected our client."},{"speaker":"Simone Gibertoni","startTime":726.28,"endTime":731.92,"body":"But the more I was talking with our client, the more I was feeling that they needed a"},{"speaker":"Simone Gibertoni","startTime":731.92,"endTime":735.88,"body":"real help once they were back home."},{"speaker":"Simone Gibertoni","startTime":736.27,"endTime":742.15,"body":"And that's why we decided to do this - we call it this international development, which"},{"speaker":"Simone Gibertoni","startTime":742.18,"endTime":745.0,"body":"for us at the end is a way to follow up with our client."},{"speaker":"Simone Gibertoni","startTime":745.09,"endTime":749.8,"body":"So we said, we look at the list of our clients, I was telling you 80 countries, but in"},{"speaker":"Simone Gibertoni","startTime":749.8,"endTime":753.97,"body":"reality, more than 80% of our clients, they were living in 40 cities all around the"},{"speaker":"Simone Gibertoni","startTime":753.97,"endTime":758.62,"body":"world. You can name it in New York, Beijing, Shanghai, Paris."},{"speaker":"Simone Gibertoni","startTime":758.62,"endTime":761.44,"body":"So we said, why we don't start to build?"},{"speaker":"Simone Gibertoni","startTime":762.13,"endTime":768.0,"body":"We call it now Longevity by Clinique La Prairie center, which are not clinics like"},{"speaker":"Simone Gibertoni","startTime":768.01,"endTime":770.02,"body":"Clinique la Prairie. They are day centers."},{"speaker":"Simone Gibertoni","startTime":770.05,"endTime":771.49,"body":"You can go during the day."},{"speaker":"Simone Gibertoni","startTime":771.49,"endTime":773.8,"body":"But where do you find the four pillars?"},{"speaker":"Simone Gibertoni","startTime":773.8,"endTime":781.58,"body":"And you find people there therapist, doctor, nutritionist, which are speaking the same"},{"speaker":"Simone Gibertoni","startTime":781.58,"endTime":789.11,"body":"language as CLP because our own center so that the people when you are back to London you"},{"speaker":"Simone Gibertoni","startTime":789.11,"endTime":792.74,"body":"don't go to a nutritionist which is telling you different things compared to our"},{"speaker":"Simone Gibertoni","startTime":792.74,"endTime":798.29,"body":"philosophy or you don't have a coach, which may be yes, you go sometimes, but you are not"},{"speaker":"Simone Gibertoni","startTime":798.29,"endTime":803.69,"body":"able to follow, but you go in a place where they know everything about you because you"},{"speaker":"Simone Gibertoni","startTime":803.69,"endTime":806.9,"body":"have been here and they are able to follow up on our philosophy."},{"speaker":"Peter Bowes","startTime":807.71,"endTime":811.43,"body":"Give me an idea. And I've experienced it for myself in the short period of time that I've"},{"speaker":"Peter Bowes","startTime":811.43,"endTime":816.83,"body":"been here, What the experience is like and what's coming through to me is, is how"},{"speaker":"Peter Bowes","startTime":816.83,"endTime":823.58,"body":"personalized it is here, down to differences in diet, differences in terms of what we're"},{"speaker":"Peter Bowes","startTime":823.58,"endTime":828.95,"body":"capable of doing as far as movement is concerned, because you've got a vast range of ages"},{"speaker":"Peter Bowes","startTime":828.95,"endTime":835.77,"body":"of people here. People have lived a life and maybe not necessarily can do, you know, the"},{"speaker":"Peter Bowes","startTime":835.77,"endTime":841.26,"body":"most intensive of exercise, but you cater everything according to the particular needs of"},{"speaker":"Peter Bowes","startTime":841.26,"endTime":842.37,"body":"of individuals."},{"speaker":"Peter Bowes","startTime":842.37,"endTime":844.05,"body":"And a very specific on that."},{"speaker":"Simone Gibertoni","startTime":844.05,"endTime":847.41,"body":"Exactly. By the way, you said something which is very important."},{"speaker":"Simone Gibertoni","startTime":847.41,"endTime":852.22,"body":"We sometime in our field, we are so much into longevity that we think that people that"},{"speaker":"Simone Gibertoni","startTime":852.24,"endTime":856.11,"body":"have five hours per day to do what we recommend them to do, which is not true."},{"speaker":"Simone Gibertoni","startTime":856.11,"endTime":858.78,"body":"So the question is exactly a person."},{"speaker":"Simone Gibertoni","startTime":858.78,"endTime":859.98,"body":"That's why I admire a lot."},{"speaker":"Simone Gibertoni","startTime":859.98,"endTime":864.03,"body":"And sometimes I'm making also longevity talk with people, which I see."},{"speaker":"Simone Gibertoni","startTime":864.03,"endTime":865.2,"body":"They have a very busy life."},{"speaker":"Simone Gibertoni","startTime":865.2,"endTime":870.21,"body":"For example, a  singer I don't know, or businessman,super busy life, but they are able to"},{"speaker":"Simone Gibertoni","startTime":870.21,"endTime":875.43,"body":"integrate these ideas that we are sharing on longevity in their routine because that's"},{"speaker":"Simone Gibertoni","startTime":875.43,"endTime":876.91,"body":"the key. No?"},{"speaker":"Simone Gibertoni","startTime":876.91,"endTime":880.07,"body":"And how is the program in Clinique La Prairie?"},{"speaker":"Simone Gibertoni","startTime":880.08,"endTime":884.67,"body":"First of all, majority of our clients are stay for one week, some of them for two weeks,"},{"speaker":"Simone Gibertoni","startTime":884.67,"endTime":885.96,"body":"depending on the program."},{"speaker":"Simone Gibertoni","startTime":886.14,"endTime":892.17,"body":"And the program is starting from a diagnostic part because first, we want to know"},{"speaker":"Simone Gibertoni","startTime":892.17,"endTime":896.64,"body":"everything about you because we need to customize the stay based on your need."},{"speaker":"Simone Gibertoni","startTime":896.7,"endTime":899.34,"body":"We said about the genetic, we said about the genetic."},{"speaker":"Simone Gibertoni","startTime":899.34,"endTime":904.2,"body":"This is happening starting from the second time we are really able to deliver the genetic"},{"speaker":"Simone Gibertoni","startTime":904.2,"endTime":905.67,"body":"and epigenetic test in four days."},{"speaker":"Simone Gibertoni","startTime":905.67,"endTime":908.82,"body":"So while you are here, we can get explain to you how does it work."},{"speaker":"Simone Gibertoni","startTime":908.82,"endTime":912.54,"body":"But then we are we are going to use this data starting from the second day."},{"speaker":"Simone Gibertoni","startTime":912.69,"endTime":918.42,"body":"But there is a full diagnostic part, including radiology blood test already on Monday."},{"speaker":"Simone Gibertoni","startTime":918.42,"endTime":919.68,"body":"And then the program start."},{"speaker":"Simone Gibertoni","startTime":919.68,"endTime":925.86,"body":"And every day, based on the diagnostic on Monday, there are activity depending again on"},{"speaker":"Simone Gibertoni","startTime":925.86,"endTime":927.48,"body":"the program in the four pillars."},{"speaker":"Simone Gibertoni","startTime":927.48,"endTime":929.88,"body":"So you can see a doctor for two hours."},{"speaker":"Simone Gibertoni","startTime":930.0,"endTime":935.16,"body":"Then you see a therapist in the spa for one hour."},{"speaker":"Simone Gibertoni","startTime":935.61,"endTime":937.89,"body":"Then you see our nutritionist."},{"speaker":"Simone Gibertoni","startTime":937.89,"endTime":943.8,"body":"Each of our guests has a nutritionist which is assigned to you, which is going to with"},{"speaker":"Simone Gibertoni","startTime":943.8,"endTime":946.65,"body":"the chef, work to customize your food."},{"speaker":"Simone Gibertoni","startTime":946.65,"endTime":951.09,"body":"And also the nutritionist has the role to make the education throughout the week."},{"speaker":"Simone Gibertoni","startTime":951.09,"endTime":956.68,"body":"Because when you leave you you need to learn the way, the right way for you to eat."},{"speaker":"Simone Gibertoni","startTime":956.85,"endTime":958.15,"body":"Then we have the movement part."},{"speaker":"Simone Gibertoni","startTime":958.15,"endTime":959.23,"body":"So maybe you see the coach."},{"speaker":"Simone Gibertoni","startTime":959.23,"endTime":962.92,"body":"So every day, depending on the problem, you have eight, nine hour of let's cll it"},{"speaker":"Simone Gibertoni","startTime":963.49,"endTime":972.55,"body":"activity, which is visit coaching, therapists, nutrition classes, always 1 to 1 with our"},{"speaker":"Simone Gibertoni","startTime":972.58,"endTime":973.87,"body":"with our therapists."},{"speaker":"Simone Gibertoni","startTime":973.87,"endTime":980.68,"body":"We are quite proud to say that we have in average five experts for each of our guests"},{"speaker":"Simone Gibertoni","startTime":980.71,"endTime":981.91,"body":"fully available to you."},{"speaker":"Simone Gibertoni","startTime":981.91,"endTime":988.75,"body":"So we have 300 people of staff for maximum 50 guests, so you understand immediately how"},{"speaker":"Simone Gibertoni","startTime":988.75,"endTime":991.18,"body":"the program can be customized when you come to CLP."},{"speaker":"Peter Bowes","startTime":991.27,"endTime":997.72,"body":"And diet is all important, and I've noticed the very specific attention to the needs of of"},{"speaker":"Peter Bowes","startTime":997.72,"endTime":1003.0,"body":"individuals not only paying attention to the to the to the fads and to the likes and the"},{"speaker":"Peter Bowes","startTime":1003.0,"endTime":1007.89,"body":"dislikes in terms of everyday diet, but the kind of diet that is most appropriate for an"},{"speaker":"Peter Bowes","startTime":1007.89,"endTime":1012.66,"body":"individual. And it really comes home to me how individual and how different we are and"},{"speaker":"Peter Bowes","startTime":1012.66,"endTime":1018.21,"body":"how difficult it is to to say to a general population that this is the right diet because"},{"speaker":"Peter Bowes","startTime":1018.66,"endTime":1020.52,"body":"there isn't a right diet for everyone."},{"speaker":"Simone Gibertoni","startTime":1020.52,"endTime":1021.78,"body":"Absolutely. That's very true."},{"speaker":"Simone Gibertoni","startTime":1021.78,"endTime":1023.43,"body":"And that's what we are always saying."},{"speaker":"Simone Gibertoni","startTime":1023.43,"endTime":1028.86,"body":"You know, when you do a detox, there are some rules that people are saying to everybody,"},{"speaker":"Simone Gibertoni","startTime":1029.25,"endTime":1032.55,"body":"don't drink coffee, stop completely drinking coffee."},{"speaker":"Simone Gibertoni","startTime":1032.85,"endTime":1036.3,"body":"This is an example, but we know that this is not true."},{"speaker":"Simone Gibertoni","startTime":1036.33,"endTime":1040.89,"body":"There are people who can integrate very well coffee, people who cannot, people who can"},{"speaker":"Simone Gibertoni","startTime":1040.89,"endTime":1044.7,"body":"eat a lot of different food, other people."},{"speaker":"Simone Gibertoni","startTime":1044.88,"endTime":1048.81,"body":"Of course, there are general guidelines and we are we tend, of course, to teach to the"},{"speaker":"Simone Gibertoni","startTime":1048.81,"endTime":1050.7,"body":"people, which are the general guidelines."},{"speaker":"Simone Gibertoni","startTime":1050.7,"endTime":1053.64,"body":"But then, like you said, each of us is different."},{"speaker":"Simone Gibertoni","startTime":1053.64,"endTime":1058.77,"body":"So the important thing, even in nutrition, is to have this information and to use this"},{"speaker":"Simone Gibertoni","startTime":1058.77,"endTime":1064.11,"body":"information. And now we in the diagnostic part, with genetic epigenetic, but also with"},{"speaker":"Simone Gibertoni","startTime":1064.11,"endTime":1068.61,"body":"other tests, we are able to customize very well and to understand very well which is the"},{"speaker":"Simone Gibertoni","startTime":1068.61,"endTime":1069.54,"body":"right food for you."},{"speaker":"Peter Bowes","startTime":1069.57,"endTime":1070.86,"body":"Is it a hope of yours?"},{"speaker":"Peter Bowes","startTime":1070.89,"endTime":1075.27,"body":"And indeed, do you see it happening that people will come here and then talk about what"},{"speaker":"Peter Bowes","startTime":1075.27,"endTime":1077.82,"body":"happened to their friends and to their family?"},{"speaker":"Peter Bowes","startTime":1077.82,"endTime":1079.71,"body":"Because clearly not everyone can come here."},{"speaker":"Simone Gibertoni","startTime":1079.71,"endTime":1080.13,"body":"Sure"},{"speaker":"Peter Bowes","startTime":1080.13,"endTime":1085.26,"body":"Not everyone can afford to come here or has the time or the the family situation that"},{"speaker":"Peter Bowes","startTime":1085.26,"endTime":1088.59,"body":"would allow them to spend a week away to devote to themselves."},{"speaker":"Peter Bowes","startTime":1088.59,"endTime":1095.16,"body":"But do they talk about it and educate their children or even their parents about diet and"},{"speaker":"Peter Bowes","startTime":1095.16,"endTime":1098.37,"body":"movement and the different regimes that they've experienced?"},{"speaker":"Simone Gibertoni","startTime":1098.55,"endTime":1100.65,"body":"Uh, it's very true what you say."},{"speaker":"Simone Gibertoni","startTime":1100.65,"endTime":1103.41,"body":"I just give you a small example."},{"speaker":"Simone Gibertoni","startTime":1103.41,"endTime":1111.27,"body":"We had once a businessman who had over 100,000 employees working for him, and he came at"},{"speaker":"Simone Gibertoni","startTime":1111.27,"endTime":1120.33,"body":"the clinic. He learned a different way of eating and he decided to change the menu in all"},{"speaker":"Simone Gibertoni","startTime":1120.33,"endTime":1122.31,"body":"the the cantina."},{"speaker":"Simone Gibertoni","startTime":1122.31,"endTime":1129.6,"body":"How do you say all the, his plants, ntegrating some of the things that he learned with us"},{"speaker":"Simone Gibertoni","startTime":1129.6,"endTime":1133.5,"body":". So this is, for me, a perfect example of how you can start from one person."},{"speaker":"Simone Gibertoni","startTime":1133.5,"endTime":1136.45,"body":"But then influence potentially thousands of people."},{"speaker":"Simone Gibertoni","startTime":1136.87,"endTime":1138.82,"body":"And this is part of what we do."},{"speaker":"Simone Gibertoni","startTime":1138.85,"endTime":1142.81,"body":"Of course, there are a lot of information that we are giving to even to the people that"},{"speaker":"Simone Gibertoni","startTime":1142.81,"endTime":1146.92,"body":"are not coming here. Of course, we want to share as much as we can all this information"},{"speaker":"Simone Gibertoni","startTime":1147.7,"endTime":1151.81,"body":"for the way we are billed as a clinic."},{"speaker":"Simone Gibertoni","startTime":1152.23,"endTime":1157.03,"body":"The experience is in a sense, like you said, is quite unique and customized."},{"speaker":"Simone Gibertoni","startTime":1157.03,"endTime":1161.26,"body":"So not everybody can come here, but this is part of our business model and we don't want"},{"speaker":"Simone Gibertoni","startTime":1161.26,"endTime":1167.02,"body":"to change it. But of course we hope that we can share as much as we can this information."},{"speaker":"Simone Gibertoni","startTime":1167.23,"endTime":1172.6,"body":"And let me say another point which is related more, if you want, on the from the company"},{"speaker":"Simone Gibertoni","startTime":1172.6,"endTime":1177.04,"body":"and business side, what you said, let's call it word of mouth was talking about the"},{"speaker":"Simone Gibertoni","startTime":1177.04,"endTime":1179.65,"body":"experience is our main marketing."},{"speaker":"Simone Gibertoni","startTime":1179.65,"endTime":1184.45,"body":"So the only thing we want is that people are leaving and talking about the experience to"},{"speaker":"Simone Gibertoni","startTime":1184.48,"endTime":1185.92,"body":"friends and families."},{"speaker":"Simone Gibertoni","startTime":1185.92,"endTime":1190.33,"body":"And that's how we we have built our credibility over time."},{"speaker":"Simone Gibertoni","startTime":1190.33,"endTime":1194.6,"body":"In fact, the result of the experience is the most important part for us."},{"speaker":"Peter Bowes","startTime":1194.6,"endTime":1199.31,"body":"Because that ultimately has to be the goal, doesn't it, to change populations."},{"speaker":"Peter Bowes","startTime":1199.31,"endTime":1204.68,"body":"If we're talking globally and we look at the health problems that people are experiencing"},{"speaker":"Peter Bowes","startTime":1204.68,"endTime":1209.48,"body":"and the life span in the Western world should be rising, it's actually falling..."},{"speaker":"Simone Gibertoni","startTime":1209.48,"endTime":1210.71,"body":"It's falling absolutely."},{"speaker":"Peter Bowes","startTime":1210.71,"endTime":1215.12,"body":"...in even in the United States, the average life span is actually now over the last few"},{"speaker":"Peter Bowes","startTime":1215.12,"endTime":1220.61,"body":"years, falling, which is really a sad state of affairs when you think of the knowledge"},{"speaker":"Peter Bowes","startTime":1220.61,"endTime":1221.99,"body":"that we have..."},{"speaker":"Simone Gibertoni","startTime":1221.99,"endTime":1222.0,"body":"Absoluetly"},{"speaker":"Peter Bowes","startTime":1222.0,"endTime":1224.15,"body":"...to try to to go in the opposite direction."},{"speaker":"Peter Bowes","startTime":1224.15,"endTime":1229.7,"body":"So it is about education, isn't it, and about changing the minds of populations."},{"speaker":"Simone Gibertoni","startTime":1229.73,"endTime":1234.74,"body":"Absolutely. And we don't have to forget that if you take Europe, for example, over 50% of"},{"speaker":"Simone Gibertoni","startTime":1234.74,"endTime":1238.83,"body":"the people over 50 years old, they have certain kind of morbidity ..."},{"speaker":"Simone Gibertoni","startTime":1238.85,"endTime":1240.44,"body":"So what you said is very true."},{"speaker":"Simone Gibertoni","startTime":1240.47,"endTime":1247.31,"body":"We are going unfortunately on the opposite direction and it's all about education."},{"speaker":"Simone Gibertoni","startTime":1247.31,"endTime":1255.58,"body":"That's very true. But like we said, you know, sometimes the hour is not enough in the"},{"speaker":"Simone Gibertoni","startTime":1255.58,"endTime":1261.16,"body":"sense that I think that if you stop on a street, whoever is passing by and you ask them,"},{"speaker":"Simone Gibertoni","startTime":1261.16,"endTime":1266.05,"body":"what is the right way of eating, they're all telling you I should eat more green, I"},{"speaker":"Simone Gibertoni","startTime":1266.05,"endTime":1268.78,"body":"should eat less meat, etcetera, etcetera."},{"speaker":"Simone Gibertoni","startTime":1268.78,"endTime":1270.99,"body":"But then the question is why they don't apply it."},{"speaker":"Simone Gibertoni","startTime":1271.0,"endTime":1276.61,"body":"So I think, again, what you were saying at the beginning is our also know it's our"},{"speaker":"Simone Gibertoni","startTime":1276.61,"endTime":1281.11,"body":"commitment how we can really change their life because the hour is not enough, the"},{"speaker":"Simone Gibertoni","startTime":1281.11,"endTime":1285.52,"body":"strategy is not enough, but we need to help them to apply this strategy."},{"speaker":"Peter Bowes","startTime":1285.52,"endTime":1289.99,"body":"And do you detect and I think I do to some extent, a change in attitudes."},{"speaker":"Peter Bowes","startTime":1289.99,"endTime":1294.94,"body":"Clearly, we can talk about the longevity economy and the business of longevity, but there"},{"speaker":"Peter Bowes","startTime":1294.94,"endTime":1301.48,"body":"does seem to have been post-COVID, a surge in interest in well-being, that more and more"},{"speaker":"Peter Bowes","startTime":1301.48,"endTime":1302.83,"body":"people are talking about it."},{"speaker":"Peter Bowes","startTime":1302.83,"endTime":1307.48,"body":"And there does seem to be that acknowledgment that if you were in a good state of of"},{"speaker":"Peter Bowes","startTime":1307.48,"endTime":1309.79,"body":"health, you don't have underlying conditions."},{"speaker":"Peter Bowes","startTime":1309.79,"endTime":1314.86,"body":"I think we all learned this during the pandemic that you're in a better physical state to"},{"speaker":"Peter Bowes","startTime":1314.89,"endTime":1317.98,"body":"to withstand the next virus, whatever it happens to be."},{"speaker":"Simone Gibertoni","startTime":1317.98,"endTime":1323.68,"body":"Absolutely. I think it's all coming down to what you were saying about genetic and"},{"speaker":"Simone Gibertoni","startTime":1323.68,"endTime":1325.0,"body":"epigenetic in a sense."},{"speaker":"Simone Gibertoni","startTime":1325.0,"endTime":1328.52,"body":"I think before COVID, the majority of the people..."},{"speaker":"Simone Gibertoni","startTime":1328.52,"endTime":1329.9,"body":"I would say two main things."},{"speaker":"Simone Gibertoni","startTime":1329.92,"endTime":1334.42,"body":"Majority of the people, they were thinking that they could not even again for us, that we"},{"speaker":"Simone Gibertoni","startTime":1334.42,"endTime":1335.89,"body":"are into this world is strange."},{"speaker":"Simone Gibertoni","startTime":1335.89,"endTime":1341.71,"body":"But the majority of the people, they would not think that they could influence their"},{"speaker":"Simone Gibertoni","startTime":1341.71,"endTime":1347.2,"body":"overall immune system situation reaction to the viruses."},{"speaker":"Simone Gibertoni","startTime":1347.2,"endTime":1349.42,"body":"So they had this idea and they learn."},{"speaker":"Simone Gibertoni","startTime":1350.2,"endTime":1355.42,"body":"I don't think COVID brought anything positive, but there has been this learning that we"},{"speaker":"Simone Gibertoni","startTime":1355.42,"endTime":1360.79,"body":"can influence much more our overall health situation."},{"speaker":"Simone Gibertoni","startTime":1360.79,"endTime":1362.53,"body":"That has been the first point."},{"speaker":"Simone Gibertoni","startTime":1362.53,"endTime":1372.46,"body":"And then there has been also a very positive knowledge on wording related to longevity."},{"speaker":"Simone Gibertoni","startTime":1372.46,"endTime":1373.54,"body":"Immune system."},{"speaker":"Simone Gibertoni","startTime":1373.54,"endTime":1378.95,"body":"Before COVID, not a lot of people, they know what was the immune system and it was even"},{"speaker":"Simone Gibertoni","startTime":1378.95,"endTime":1380.81,"body":"existing an immune system."},{"speaker":"Simone Gibertoni","startTime":1381.2,"endTime":1386.64,"body":"And now we came to the point that if you talk about mRNA, people are understanding no?"},{"speaker":"Simone Gibertoni","startTime":1386.64,"endTime":1389.96,"body":"They are understanding about genetic understanding about the epigenetic because for two"},{"speaker":"Simone Gibertoni","startTime":1389.96,"endTime":1391.4,"body":"years we have talked about this."},{"speaker":"Simone Gibertoni","startTime":1391.76,"endTime":1397.1,"body":"So now when we talk about technology and mRNA for cancer people, people they understand"},{"speaker":"Simone Gibertoni","startTime":1397.1,"endTime":1405.5,"body":"and again, like you said, don't forget that we had here in CLP clients that maybe they"},{"speaker":"Simone Gibertoni","startTime":1405.5,"endTime":1410.48,"body":"had five private jets, but they never did a checkup in their life."},{"speaker":"Simone Gibertoni","startTime":1410.58,"endTime":1412.49,"body":"You say, how possible?"},{"speaker":"Peter Bowes","startTime":1412.49,"endTime":1412.93,"body":"Crazy, "},{"speaker":"Simone Gibertoni","startTime":1412.93,"endTime":1414.13,"body":"Crazy. You know. How possible?"},{"speaker":"Simone Gibertoni","startTime":1414.13,"endTime":1421.43,"body":"Because they were not aware of the way they could live a different lifestyle to influence"},{"speaker":"Simone Gibertoni","startTime":1421.43,"endTime":1423.14,"body":"their health. Well now they know."},{"speaker":"Peter Bowes","startTime":1423.14,"endTime":1428.78,"body":"It often strikes me as as crazy, as you describe it, someone who has several private jets"},{"speaker":"Peter Bowes","startTime":1428.78,"endTime":1433.76,"body":"and is running a business empire takes very little care of themselves."},{"speaker":"Peter Bowes","startTime":1433.82,"endTime":1435.73,"body":"And you see it time and time again."},{"speaker":"Simone Gibertoni","startTime":1435.77,"endTime":1437.75,"body":"You confirm yourself in your experience?"},{"speaker":"Peter Bowes","startTime":1438.08,"endTime":1441.17,"body":"Oh totally. And these are educated people."},{"speaker":"Peter Bowes","startTime":1441.17,"endTime":1445.67,"body":"These are clever people in the world of business, but not being clever about their own"},{"speaker":"Peter Bowes","startTime":1445.67,"endTime":1449.03,"body":"bodies. And that psyche has to change."},{"speaker":"Simone Gibertoni","startTime":1449.06,"endTime":1454.41,"body":"Sure. You know, we had this 5 or 6 years ago in our advertising."},{"speaker":"We had this claim","startTime":1454.41,"endTime":1459.25,"body":"'Health is your wealth,' which is true."},{"speaker":"We had this claim","startTime":1459.26,"endTime":1460.79,"body":"What is? You know, health."},{"speaker":"We had this claim","startTime":1461.27,"endTime":1464.96,"body":"You don't think about this if you are healthy, but then if you are not healthy, that's"},{"speaker":"We had this claim","startTime":1464.96,"endTime":1467.15,"body":"the only thing that you focus on, unfortunately."},{"speaker":"We had this claim","startTime":1467.15,"endTime":1470.87,"body":"And people, they are not understanding it until sometime it's too late."},{"speaker":"We had this claim","startTime":1470.99,"endTime":1476.84,"body":"Preventive medicine is about this, I would say, Peter, preventive medicine, functional"},{"speaker":"We had this claim","startTime":1476.84,"endTime":1479.96,"body":"medicine. What we are doing here is about two things."},{"speaker":"We had this claim","startTime":1480.32,"endTime":1488.27,"body":"Anticipating, you know, instead of curing and approaching longevity, not looking at the"},{"speaker":"We had this claim","startTime":1488.27,"endTime":1493.64,"body":"disease, but looking at the person, which is also something that we have a little bit"},{"speaker":"We had this claim","startTime":1493.74,"endTime":1497.13,"body":"lost in the, let's say, traditional medicine."},{"speaker":"Peter Bowes","startTime":1497.13,"endTime":1500.67,"body":"Exactly. Because the whole body is is all important."},{"speaker":"Simone Gibertoni","startTime":1503.22,"endTime":1503.79,"body":"Peter Bowes: It's all connected."},{"speaker":"Peter Bowes","startTime":1503.79,"endTime":1508.83,"body":"It's all connected. So our sleep is connected to our microbiome, is connected to every"},{"speaker":"Peter Bowes","startTime":1508.83,"endTime":1510.54,"body":"physical aspect of our being."},{"speaker":"Peter Bowes","startTime":1510.72,"endTime":1513.45,"body":"And again, that's part of the educational message, isn't it?"},{"speaker":"Simone Gibertoni","startTime":1513.48,"endTime":1519.33,"body":"Absolutely. So if you are not sleeping and you are simply taking the pills to sleep, you"},{"speaker":"Simone Gibertoni","startTime":1519.33,"endTime":1521.13,"body":"are not going at the origin of the problem."},{"speaker":"Simone Gibertoni","startTime":1521.13,"endTime":1525.72,"body":"And maybe, like you said, the origin could be a completely different type of problem, can"},{"speaker":"Simone Gibertoni","startTime":1525.72,"endTime":1528.96,"body":"be stress, can be microbiota, can be, can be a lot of different things."},{"speaker":"Simone Gibertoni","startTime":1528.96,"endTime":1534.78,"body":"But we want to go at the origin of the problem and we want to go at the origin before the"},{"speaker":"Simone Gibertoni","startTime":1534.78,"endTime":1536.82,"body":"disease starts to start to be there."},{"speaker":"Peter Bowes","startTime":1536.97,"endTime":1540.12,"body":"Now you used the phrase health is wealth, and I totally agree with you."},{"speaker":"Peter Bowes","startTime":1540.12,"endTime":1544.17,"body":"I mean, the most valuable wealth to me is my good health."},{"speaker":"Peter Bowes","startTime":1544.17,"endTime":1545.82,"body":"And I often say that."},{"speaker":"Peter Bowes","startTime":1545.82,"endTime":1549.48,"body":"But talking of wealth and I mentioned the longevity economy."},{"speaker":"Peter Bowes","startTime":1549.75,"endTime":1553.98,"body":"The longevity economy in itself is about wealth."},{"speaker":"Peter Bowes","startTime":1553.98,"endTime":1555.87,"body":"And there's a financial side to that."},{"speaker":"Peter Bowes","startTime":1555.87,"endTime":1558.15,"body":"There's the physical well-being side of that."},{"speaker":"Peter Bowes","startTime":1558.15,"endTime":1563.43,"body":"But to move forward, I get a sense that the longevity economy, which is clearly growing,"},{"speaker":"Peter Bowes","startTime":1563.43,"endTime":1567.48,"body":"must be nurtured and must be allowed to grow."},{"speaker":"Peter Bowes","startTime":1567.51,"endTime":1570.86,"body":"What do you see the future like in this area?"},{"speaker":"Peter Bowes","startTime":1570.87,"endTime":1574.8,"body":"I see it booming at the moment with huge potential."},{"speaker":"Simone Gibertoni","startTime":1575.55,"endTime":1576.9,"body":"I see."},{"speaker":"Simone Gibertoni","startTime":1577.05,"endTime":1578.64,"body":"I see two things happening."},{"speaker":"Simone Gibertoni","startTime":1578.64,"endTime":1581.94,"body":"Peter, of course, it is booming."},{"speaker":"Simone Gibertoni","startTime":1582.18,"endTime":1586.26,"body":"The just to give you an idea of the statistic, you probably talk about this already."},{"speaker":"Simone Gibertoni","startTime":1587.13,"endTime":1593.67,"body":"Before COVID, the longevity industry was supposed to grow 8 or 9% per year."},{"speaker":"Simone Gibertoni","startTime":1593.7,"endTime":1595.11,"body":"Now we are almost at the double."},{"speaker":"Simone Gibertoni","startTime":1595.26,"endTime":1598.44,"body":"So between 15 and 20% depending on the research."},{"speaker":"Simone Gibertoni","startTime":1598.44,"endTime":1601.38,"body":"So it's for sure an industry which is growing very fast."},{"speaker":"Simone Gibertoni","startTime":1602.1,"endTime":1605.25,"body":"You don't have a lot of industry growing at this pace."},{"speaker":"Simone Gibertoni","startTime":1605.25,"endTime":1607.98,"body":"So that's why everybody is getting into it."},{"speaker":"Simone Gibertoni","startTime":1607.98,"endTime":1613.26,"body":"But when everybody is getting into an industry, you know what's happening, then it's very"},{"speaker":"Simone Gibertoni","startTime":1613.26,"endTime":1619.77,"body":"important to remain serious, to do the things slowly, like we like to do, to build on"},{"speaker":"Simone Gibertoni","startTime":1619.77,"endTime":1624.93,"body":"your experience and not just to build on the trend of the market."},{"speaker":"Simone Gibertoni","startTime":1624.93,"endTime":1627.39,"body":"So that's a little bit the risk that we see."},{"speaker":"Simone Gibertoni","startTime":1627.84,"endTime":1635.01,"body":"Uh, we have ourselves some technology that we propose to our clients knowing that maybe"},{"speaker":"Simone Gibertoni","startTime":1635.01,"endTime":1638.19,"body":"if you take during the week they are not effective."},{"speaker":"Simone Gibertoni","startTime":1638.34,"endTime":1642.99,"body":"But we tell them, we tell them, listen, we want you to try this technology, but you know"},{"speaker":"Simone Gibertoni","startTime":1642.99,"endTime":1649.65,"body":"that to be effective, you need to do this for at least 20 times when you are back in New"},{"speaker":"Simone Gibertoni","startTime":1649.65,"endTime":1653.19,"body":"York or in London, because otherwise it's not working."},{"speaker":"Simone Gibertoni","startTime":1653.19,"endTime":1656.42,"body":"Sometimes this is not fully explain."},{"speaker":"Simone Gibertoni","startTime":1656.42,"endTime":1659.79,"body":"The efficacy sometime of some therapies are not yet proven."},{"speaker":"Simone Gibertoni","startTime":1659.79,"endTime":1661.59,"body":"So I think that's a little bit the risk."},{"speaker":"Simone Gibertoni","startTime":1661.59,"endTime":1667.26,"body":"When you go too much into the marketing and you lose a little bit the science, which is"},{"speaker":"Simone Gibertoni","startTime":1667.26,"endTime":1668.55,"body":"still our foundation."},{"speaker":"Simone Gibertoni","startTime":1668.55,"endTime":1673.53,"body":"So we have 50 doctors in Clinique La Prairie and every time we decide to introduce"},{"speaker":"Simone Gibertoni","startTime":1673.53,"endTime":1678.21,"body":"something, the first thing they are asking me is, do we have proof is scientifically"},{"speaker":"Simone Gibertoni","startTime":1678.21,"endTime":1682.92,"body":"proven and we have to go through all this step before we introduce some new technology."},{"speaker":"Simone Gibertoni","startTime":1682.92,"endTime":1688.14,"body":"And so this is what I would like to see this industry booming, but still keeping the"},{"speaker":"Simone Gibertoni","startTime":1688.17,"endTime":1691.98,"body":"seriousness as credibility, because otherwise we all risk, you know, if we lose the"},{"speaker":"Simone Gibertoni","startTime":1691.98,"endTime":1692.64,"body":"credibility."},{"speaker":"Peter Bowes","startTime":1692.64,"endTime":1698.49,"body":"Absolutely. Who do you think holds the responsibility for maintaining the momentum?"},{"speaker":"Peter Bowes","startTime":1698.49,"endTime":1701.73,"body":"Is it the the doctors and their relationship with their patients?"},{"speaker":"Peter Bowes","startTime":1701.73,"endTime":1705.72,"body":"Is it people like you, the thought leaders in the industry?"},{"speaker":"Peter Bowes","startTime":1705.72,"endTime":1712.08,"body":"Is it politicians or indeed journalists ensuring that these issues are got out there and"},{"speaker":"Peter Bowes","startTime":1712.08,"endTime":1715.53,"body":"talked about it? I mean, my sense is clearly it's a little bit of everything, but I'm"},{"speaker":"Peter Bowes","startTime":1715.53,"endTime":1718.53,"body":"just wondering where you think the emphasis should be."},{"speaker":"Simone Gibertoni","startTime":1718.53,"endTime":1722.97,"body":"I would answer like you because it should be a little bit of everything, because I think"},{"speaker":"Simone Gibertoni","startTime":1722.97,"endTime":1727.56,"body":"politicians, they will have a lot of upside if they are focusing on it."},{"speaker":"Simone Gibertoni","startTime":1727.56,"endTime":1730.45,"body":"And we have seen it during COVID and we see it every day."},{"speaker":"Simone Gibertoni","startTime":1730.45,"endTime":1736.16,"body":"Not the cost of treating this morbidity that we are talking about is huge for the"},{"speaker":"Simone Gibertoni","startTime":1736.16,"endTime":1745.55,"body":"community. And then of course, I think CEO like me running a company like us, of course"},{"speaker":"Simone Gibertoni","startTime":1745.64,"endTime":1751.88,"body":"we need to we should all on top of this we have - you said at the beginning - we have a"},{"speaker":"Simone Gibertoni","startTime":1751.88,"endTime":1755.9,"body":"brand which is which is there since 90 years."},{"speaker":"Simone Gibertoni","startTime":1756.02,"endTime":1760.67,"body":"We should always take decision based on the long term."},{"speaker":"Simone Gibertoni","startTime":1761.21,"endTime":1767.07,"body":"Our game has to be a game which has never which is never ending."},{"speaker":"Simone Gibertoni","startTime":1767.07,"endTime":1773.03,"body":"So we have to be able to take decisions that we know we can sustain in the long term."},{"speaker":"Simone Gibertoni","startTime":1773.15,"endTime":1774.21,"body":"That's the key."},{"speaker":"Peter Bowes","startTime":1774.83,"endTime":1776.58,"body":"Exactly. So what's next for CLP?"},{"speaker":"Peter Bowes","startTime":1776.87,"endTime":1779.83,"body":"You're involved in quite a lot of global expansion at the moment?"},{"speaker":"Simone Gibertoni","startTime":1779.87,"endTime":1787.58,"body":"Yeah, Yeah, we have, listen in a nutshell, what we are building is, is this ecosystem."},{"speaker":"Simone Gibertoni","startTime":1787.61,"endTime":1793.46,"body":"At the end we put at the center our client, our, our patients and, and the question we"},{"speaker":"Simone Gibertoni","startTime":1793.55,"endTime":1795.95,"body":"were discussing before is how can we change their life?"},{"speaker":"Simone Gibertoni","startTime":1795.95,"endTime":1802.85,"body":"So we have this four building block that we are developing, let's say these four"},{"speaker":"Simone Gibertoni","startTime":1802.85,"endTime":1804.65,"body":"strategic guidelines."},{"speaker":"Simone Gibertoni","startTime":1804.65,"endTime":1809.63,"body":"The first one is the creation of the physical center, and we have the longevity lab."},{"speaker":"Simone Gibertoni","startTime":1809.84,"endTime":1811.46,"body":"We have also the health resorts."},{"speaker":"Simone Gibertoni","startTime":1811.46,"endTime":1813.59,"body":"So we are building other clinics like CLP."},{"speaker":"Simone Gibertoni","startTime":1813.8,"endTime":1818.36,"body":"We have already three on the way and and we want to reach ten clinics like this and 40"},{"speaker":"Simone Gibertoni","startTime":1818.39,"endTime":1820.01,"body":"longevity hubs. So that's the first step."},{"speaker":"Simone Gibertoni","startTime":1820.1,"endTime":1822.02,"body":"The second step are the products."},{"speaker":"Simone Gibertoni","startTime":1822.68,"endTime":1828.11,"body":"And for us the product is holistic health, which is our line of supplements, which is"},{"speaker":"Simone Gibertoni","startTime":1828.11,"endTime":1831.23,"body":"available and is a way to continue the therapies of CLP."},{"speaker":"Simone Gibertoni","startTime":1831.77,"endTime":1833.87,"body":"But this is open for everybody."},{"speaker":"Simone Gibertoni","startTime":1833.87,"endTime":1838.34,"body":"And then we have the product that we give during the stay, which are much more"},{"speaker":"Simone Gibertoni","startTime":1838.34,"endTime":1841.76,"body":"customized, of course, because when you come here, we know everything about you."},{"speaker":"Simone Gibertoni","startTime":1841.88,"endTime":1844.94,"body":"The third point is this commitment that we have on innovation."},{"speaker":"Simone Gibertoni","startTime":1844.94,"endTime":1851.84,"body":"So working and investing and researching and working with start up, we have done recently"},{"speaker":"Simone Gibertoni","startTime":1851.84,"endTime":1857.57,"body":"also a lot of investment in this field and the last part we mentioned quickly is the"},{"speaker":"Simone Gibertoni","startTime":1857.57,"endTime":1864.29,"body":"digital part. So how we can keep all this universe connected digitally, you know, and if"},{"speaker":"Simone Gibertoni","startTime":1864.29,"endTime":1868.55,"body":"we have done the physical places, the product, the digital part defined by the"},{"speaker":"Simone Gibertoni","startTime":1868.55,"endTime":1873.32,"body":"innovation, I think we have reached something which is important and credible and able to"},{"speaker":"Simone Gibertoni","startTime":1873.32,"endTime":1875.06,"body":"change the life of our clients."},{"speaker":"Peter Bowes","startTime":1875.06,"endTime":1880.13,"body":"And important certainly to me, because I like to tell the stories of longevity and tell"},{"speaker":"Peter Bowes","startTime":1880.13,"endTime":1882.59,"body":"the stories of establishments like this one."},{"speaker":"Peter Bowes","startTime":1882.59,"endTime":1887.21,"body":"And I think that's a big part of the issue, isn't it, in terms of getting the message out"},{"speaker":"Peter Bowes","startTime":1887.21,"endTime":1892.01,"body":"there, explaining, as you have done to some extent, the science and how it is relevant to"},{"speaker":"Peter Bowes","startTime":1892.01,"endTime":1895.37,"body":"people, but you need to get through to people."},{"speaker":"Peter Bowes","startTime":1895.37,"endTime":1896.93,"body":"And I think you've referred to this."},{"speaker":"Peter Bowes","startTime":1896.93,"endTime":1899.3,"body":"Everyone's busy, everyone's got things to do."},{"speaker":"Peter Bowes","startTime":1899.3,"endTime":1906.44,"body":"And the story of longevity, I think has to be told and told around the world in a sense,"},{"speaker":"Peter Bowes","startTime":1906.44,"endTime":1908.27,"body":"so that it resonates with people."},{"speaker":"Simone Gibertoni","startTime":1908.3,"endTime":1912.26,"body":"But listen, first of all, I want to acknowledge that you are one of the people that are"},{"speaker":"Simone Gibertoni","startTime":1912.26,"endTime":1919.0,"body":"telling this story and you are telling since long time and and is what you are doing is"},{"speaker":"Simone Gibertoni","startTime":1919.0,"endTime":1922.85,"body":"very important because we are doing with the approach, which is the approach of Clinique"},{"speaker":"Simone Gibertoni","startTime":1922.85,"endTime":1928.36,"body":"La Prairie. And that's also what put us together now because we were approaching much more"},{"speaker":"Simone Gibertoni","startTime":1928.54,"endTime":1935.26,"body":"as a serious journalist who want to know the reality of the fact and not just talking"},{"speaker":"Simone Gibertoni","startTime":1935.26,"endTime":1938.95,"body":"about marketing, because also there unfortunately, we have a lot of claim that we are"},{"speaker":"Simone Gibertoni","startTime":1938.95,"endTime":1943.24,"body":"reading everywhere, which then if you go to see they are not in reality so true."},{"speaker":"Simone Gibertoni","startTime":1943.24,"endTime":1949.42,"body":"So is is again I want to acknowledge that you have done a lot for our industry and some"},{"speaker":"Simone Gibertoni","startTime":1949.42,"endTime":1951.31,"body":"of the steps we have done it together."},{"speaker":"Simone Gibertoni","startTime":1951.31,"endTime":1952.84,"body":"So we are we are very happy."},{"speaker":"Peter Bowes","startTime":1952.84,"endTime":1955.69,"body":"Well thank you. And I'm enjoying doing it as well."},{"speaker":"Peter Bowes","startTime":1955.69,"endTime":1958.36,"body":"And in many senses feel like we're still at the beginning."},{"speaker":"Peter Bowes","startTime":1958.36,"endTime":1960.55,"body":"There's so much more work to be done."},{"speaker":"Simone Gibertoni","startTime":1960.82,"endTime":1963.06,"body":"What what do you think? What do you think are the next step?"},{"speaker":"Simone Gibertoni","startTime":1963.07,"endTime":1967.24,"body":"Can I ask yourself, which do you think are going to be the next step of our industry?"},{"speaker":"Peter Bowes","startTime":1967.24,"endTime":1972.46,"body":"I think we need to get the messages, the kinds of issues that you've been talking about"},{"speaker":"Peter Bowes","startTime":1972.49,"endTime":1979.78,"body":"through to people in a way that resonates and is relevant to everyday life."},{"speaker":"Peter Bowes","startTime":1979.78,"endTime":1985.23,"body":"And yes, as you've reflected beautifully, really, you can come here and have a great 5 or"},{"speaker":"Peter Bowes","startTime":1985.23,"endTime":1991.6,"body":"7 days and experience quite an intense few days learning a lot."},{"speaker":"Peter Bowes","startTime":1991.6,"endTime":1996.58,"body":"But then it's all about what you do when you go home, because human nature, sadly, is to"},{"speaker":"Peter Bowes","startTime":1996.58,"endTime":2001.41,"body":"revert back. So I think it's important to tell the stories about movement, about diet."},{"speaker":"Peter Bowes","startTime":2001.41,"endTime":2006.87,"body":"I've learned a lot in less than 24 hours here about diet, and I'm thinking about how it's"},{"speaker":"Peter Bowes","startTime":2006.87,"endTime":2010.74,"body":"going to change when I go home and hopefully tell people about that."},{"speaker":"Peter Bowes","startTime":2010.74,"endTime":2015.81,"body":"So I think it is it is getting the message out in a relatable way that I think is so"},{"speaker":"Peter Bowes","startTime":2015.81,"endTime":2021.51,"body":"crucially important. People have questions and sometimes don't know where to turn."},{"speaker":"Peter Bowes","startTime":2021.54,"endTime":2025.86,"body":"They spend very little time with their doctors, which I think is of concern."},{"speaker":"Peter Bowes","startTime":2025.86,"endTime":2031.44,"body":"And people need accurate information, not exaggerated information as as you just"},{"speaker":"Peter Bowes","startTime":2031.44,"endTime":2036.71,"body":"reflected, but information that is truthful and is usable."},{"speaker":"Peter Bowes","startTime":2036.95,"endTime":2038.81,"body":"I think that's a big part of the future."},{"speaker":"Peter Bowes","startTime":2039.05,"endTime":2041.99,"body":"From my perspective as the journalist telling these stories."},{"speaker":"Peter Bowes","startTime":2042.17,"endTime":2046.73,"body":"I think that is one of the key areas of - it's got to be one of the areas of growth, and"},{"speaker":"Peter Bowes","startTime":2046.73,"endTime":2048.22,"body":"that involves involving the media."},{"speaker":"Peter Bowes","startTime":2048.23,"endTime":2053.18,"body":"Of course, it involves other media organizations, it involves television, it involves"},{"speaker":"Peter Bowes","startTime":2053.18,"endTime":2054.32,"body":"digital media."},{"speaker":"Peter Bowes","startTime":2054.62,"endTime":2056.27,"body":"Embracing digital media."},{"speaker":"Peter Bowes","startTime":2056.27,"endTime":2062.66,"body":"Social media, which the younger generations sometimes exclusively use to get their"},{"speaker":"Peter Bowes","startTime":2062.66,"endTime":2068.51,"body":"messages. They don't watch traditional television or even read books, sometimes sadly."},{"speaker":"Peter Bowes","startTime":2068.51,"endTime":2075.23,"body":"So it's getting those messages out in a succinct but accurate and relatable way, I think."},{"speaker":"Peter Bowes","startTime":2075.23,"endTime":2079.82,"body":"And I think what you're doing with your some of your digital work is what you're trying"},{"speaker":"Peter Bowes","startTime":2079.82,"endTime":2080.45,"body":"to achieve as well."},{"speaker":"Simone Gibertoni","startTime":2080.45,"endTime":2083.72,"body":"Thank you. First of all, I have to say I'm very happy if we have been able to teach you"},{"speaker":"Simone Gibertoni","startTime":2083.72,"endTime":2087.14,"body":"something new. It's already I'm already very proud because you are."},{"speaker":"Simone Gibertoni","startTime":2087.74,"endTime":2093.2,"body":"And yeah, the question is, how do we help them to integrate this in their everyday life"},{"speaker":"Simone Gibertoni","startTime":2093.36,"endTime":2101.1,"body":"And, and when, you know, I think in a very interesting conversation that we are having"},{"speaker":"Simone Gibertoni","startTime":2101.13,"endTime":2108.63,"body":"with people like you and in conferences is really this idea of taking all this knowledge"},{"speaker":"Simone Gibertoni","startTime":2108.63,"endTime":2112.65,"body":"that we have developed in the last year on longevity and then applying it to client,"},{"speaker":"Simone Gibertoni","startTime":2113.07,"endTime":2119.61,"body":"which can be at the week here, it can be when they leave and and sustain this change over"},{"speaker":"Simone Gibertoni","startTime":2119.61,"endTime":2120.18,"body":"time."},{"speaker":"Peter Bowes","startTime":2120.18,"endTime":2121.74,"body":"Yes, exactly."},{"speaker":"Peter Bowes","startTime":2121.74,"endTime":2124.71,"body":"And I think people have a yearning for that."},{"speaker":"Peter Bowes","startTime":2124.83,"endTime":2126.27,"body":"I think they want it."},{"speaker":"Peter Bowes","startTime":2126.27,"endTime":2132.87,"body":"And when we say health is wealth, imagine the worst times for families."},{"speaker":"Peter Bowes","startTime":2132.87,"endTime":2134.67,"body":"What does it focus around it?"},{"speaker":"Peter Bowes","startTime":2134.67,"endTime":2136.19,"body":"It focusses around ill health."},{"speaker":"Peter Bowes","startTime":2136.2,"endTime":2141.96,"body":"If a loved one is sick or tragically dies and it's a condition that perhaps could have"},{"speaker":"Peter Bowes","startTime":2141.96,"endTime":2145.83,"body":"been prevented or even just delayed until later in life."},{"speaker":"Simone Gibertoni","startTime":2145.83,"endTime":2146.27,"body":"Exactly."},{"speaker":"Peter Bowes","startTime":2146.37,"endTime":2151.5,"body":"Through this kind of education, I think that must be hugely valuable to people."},{"speaker":"Simone Gibertoni","startTime":2151.5,"endTime":2152.28,"body":"Absolutely."},{"speaker":"Peter Bowes","startTime":2152.46,"endTime":2158.88,"body":"Tell me, just in closing from a personal perspective, what you get out of this, you are"},{"speaker":"Peter Bowes","startTime":2158.88,"endTime":2162.03,"body":"leading this revolution to some extent."},{"speaker":"Peter Bowes","startTime":2162.36,"endTime":2165.12,"body":"What's the thing that gets you out of bed in the morning?"},{"speaker":"Simone Gibertoni","startTime":2165.99,"endTime":2175.62,"body":"The let's say the vision and we have this, this idea that with this ecosystem that we have"},{"speaker":"Simone Gibertoni","startTime":2175.62,"endTime":2180.81,"body":"just discussed is we call it Vision 2040."},{"speaker":"Simone Gibertoni","startTime":2180.93,"endTime":2186.06,"body":"So it's something that we put almost when we did it 20 years forward."},{"speaker":"Simone Gibertoni","startTime":2186.36,"endTime":2194.1,"body":"And this is for me, it's that's, that's the vision that is really exciting me every"},{"speaker":"Simone Gibertoni","startTime":2194.1,"endTime":2198.69,"body":"morning. And I can tell you it's a challenge because we are starting as a small company"},{"speaker":"Simone Gibertoni","startTime":2198.69,"endTime":2205.71,"body":"which is now really achieving what we were we were saying five years ago and hopefully,"},{"speaker":"Simone Gibertoni","startTime":2205.71,"endTime":2210.0,"body":"like you said, helping to educate people in this field."},{"speaker":"Simone Gibertoni","startTime":2210.0,"endTime":2214.86,"body":"And then there is all the learning that you do, that you do in the process which is which"},{"speaker":"Simone Gibertoni","startTime":2214.86,"endTime":2215.94,"body":"is exciting."},{"speaker":"Simone Gibertoni","startTime":2215.94,"endTime":2218.91,"body":"And like you said, a lot of things are happening."},{"speaker":"Simone Gibertoni","startTime":2219.42,"endTime":2224.31,"body":"We have to be able to understand really and to separate the good from the bad."},{"speaker":"Simone Gibertoni","startTime":2224.43,"endTime":2229.53,"body":"But I think it's a field which is super exciting and I would say I'm coming from, not"},{"speaker":"Simone Gibertoni","startTime":2229.53,"endTime":2233.96,"body":"from the longevity, longevity space."},{"speaker":"Simone Gibertoni","startTime":2233.96,"endTime":2240.09,"body":"At the end what makes this business and what makes I think what you do very interesting is"},{"speaker":"Simone Gibertoni","startTime":2240.09,"endTime":2241.8,"body":"at the end, you want to help people."},{"speaker":"Peter Bowes","startTime":2242.73,"endTime":2243.24,"body":"Exactly."},{"speaker":"Simone Gibertoni","startTime":2243.24,"endTime":2248.04,"body":"You know, you don't want to sell a product or you want with all the respect, but at the"},{"speaker":"Simone Gibertoni","startTime":2248.04,"endTime":2253.68,"body":"end, at the end of this, there is this idea of helping people, in our case, living a"},{"speaker":"Simone Gibertoni","startTime":2253.68,"endTime":2255.63,"body":"longer, healthier and better life."},{"speaker":"Simone Gibertoni","startTime":2255.99,"endTime":2259.56,"body":"But that's what can really change their life for the better."},{"speaker":"Peter Bowes","startTime":2259.56,"endTime":2262.05,"body":"I think it's really inspiring work."},{"speaker":"Peter Bowes","startTime":2262.05,"endTime":2263.1,"body":"It's really good to be here."},{"speaker":"Peter Bowes","startTime":2263.1,"endTime":2264.3,"body":"Simone thank you very much indeed."},{"speaker":"Simone Gibertoni","startTime":2264.3,"endTime":2266.22,"body":"Thank you very much for the conversation again."},{"speaker":"Simone Gibertoni","startTime":2266.37,"endTime":2267.09,"body":"Thank you."}]}