{"version":"1.0.0","segments":[{"speaker":"Steve Welch","startTime":0.44,"endTime":5.57,"body":"If you look at why people begin a negative feedback loop, you know, often around 40 is"},{"speaker":"Steve Welch","startTime":5.57,"endTime":10.28,"body":"those aches and pains start being enough that it keeps you from doing the things you love"},{"speaker":"Steve Welch","startTime":10.28,"endTime":12.41,"body":"doing. So we have our tagline at Restore is Restore."},{"speaker":"Steve Welch","startTime":12.41,"endTime":16.49,"body":"Do more. We want people to do more of what they love because I assure you, the more you"},{"speaker":"Steve Welch","startTime":16.49,"endTime":20.33,"body":"do the things you love when you're younger and later in life, the better your health span"},{"speaker":"Steve Welch","startTime":20.33,"endTime":20.84,"body":"is going to be."},{"speaker":"Peter Bowes","startTime":20.84,"endTime":25.49,"body":"Retail wellness companies are becoming a more familiar sight on the high street, whether"},{"speaker":"Peter Bowes","startTime":25.49,"endTime":31.61,"body":"it's for an infrared sauna, red light therapy, hyperbaric oxygen, cryotherapy,"},{"speaker":"Peter Bowes","startTime":31.61,"endTime":34.01,"body":"intravenous drips there's a lot of choice."},{"speaker":"Peter Bowes","startTime":34.01,"endTime":35.33,"body":"It feels good at the time."},{"speaker":"Peter Bowes","startTime":35.33,"endTime":41.27,"body":"You might leave with a healthy glow, but how many of these practices actually change our"},{"speaker":"Peter Bowes","startTime":41.27,"endTime":42.38,"body":"health outcomes?"},{"speaker":"Peter Bowes","startTime":42.38,"endTime":44.87,"body":"Indeed, are they designed to do that?"},{"speaker":"Peter Bowes","startTime":44.87,"endTime":46.37,"body":"Are they really good for us?"},{"speaker":"Peter Bowes","startTime":46.37,"endTime":53.48,"body":"Steve Welch is the co-founder of Restore Hyper Wellness, a company that now has over 225"},{"speaker":"Peter Bowes","startTime":53.48,"endTime":55.97,"body":"studios across the United States."},{"speaker":"Steve's new book, written with coauthor Jim Donnelly, is Restore","startTime":55.97,"endTime":61.79,"body":"The Life Changing Power"},{"speaker":"Steve's new book, written with coauthor Jim Donnelly, is Restore","startTime":61.79,"endTime":64.58,"body":"of Right Away Wellness."},{"speaker":"Steve's new book, written with coauthor Jim Donnelly, is Restore","startTime":71.09,"endTime":75.08,"body":"Hello again. Welcome to the Live Long and Master Aging podcast."},{"speaker":"Steve's new book, written with coauthor Jim Donnelly, is Restore","startTime":75.08,"endTime":76.22,"body":"My name is Peter Bowes."},{"speaker":"Steve's new book, written with coauthor Jim Donnelly, is Restore","startTime":76.22,"endTime":81.38,"body":"This is where we explore the science and stories behind human longevity."},{"speaker":"Steve's new book, written with coauthor Jim Donnelly, is Restore","startTime":81.38,"endTime":83.54,"body":"Steve, welcome to the podcast."},{"speaker":"Steve Welch","startTime":83.96,"endTime":85.13,"body":"Peter, thanks so much for having me."},{"speaker":"Peter Bowes","startTime":85.13,"endTime":86.51,"body":"Really good to talk to you."},{"speaker":"Peter Bowes","startTime":86.51,"endTime":91.91,"body":"I think before we dive into some of those topics, can you give me your definition of what"},{"speaker":"Peter Bowes","startTime":91.91,"endTime":95.66,"body":"wellness is, in the way that the word is used these days?"},{"speaker":"Steve Welch","startTime":95.66,"endTime":98.6,"body":"Yeah. And I'll even we call it restore hyper wellness."},{"speaker":"Steve Welch","startTime":98.6,"endTime":103.43,"body":"And hyper wellness is the consistent and passionate pursuit of one's own health and"},{"speaker":"Steve Welch","startTime":103.43,"endTime":109.88,"body":"energy levels. The reality is the services and therapies that we talk about doing them"},{"speaker":"Steve Welch","startTime":109.88,"endTime":111.65,"body":"once every now and then, that's that's great."},{"speaker":"Steve Welch","startTime":111.65,"endTime":115.31,"body":"There's nothing wrong with that. But really to change outcomes to your point, it needs to"},{"speaker":"Steve Welch","startTime":115.31,"endTime":119.18,"body":"be consistent. And the way to get consistency is for people to be passionate about their"},{"speaker":"Steve Welch","startTime":119.18,"endTime":123.92,"body":"health, to continue to invest, not go once or twice, not run once a year, but make it"},{"speaker":"Steve Welch","startTime":123.92,"endTime":127.52,"body":"part of a routine. And that routine is ultimately what you know is how you get different"},{"speaker":"Steve Welch","startTime":127.52,"endTime":128.09,"body":"outcomes."},{"speaker":"Peter Bowes","startTime":128.09,"endTime":132.02,"body":"I notice an interesting line in the book pretty much to that point, you say, and I'll just"},{"speaker":"Peter Bowes","startTime":132.02,"endTime":136.49,"body":"quote it. You say picture yourself in the greatest possible state of physical, emotional,"},{"speaker":"Peter Bowes","startTime":136.49,"endTime":138.68,"body":"mental, and spiritual wellness."},{"speaker":"Peter Bowes","startTime":138.68,"endTime":142.79,"body":"Whatever that looks like is what you're working towards."},{"speaker":"Peter Bowes","startTime":142.79,"endTime":144.89,"body":"That's your horizon."},{"speaker":"Steve Welch","startTime":145.16,"endTime":148.88,"body":"Exactly. And I think in that statement, you see, it's different for everybody."},{"speaker":"Steve Welch","startTime":149.09,"endTime":154.76,"body":"The goals and aspirations you have are when you're 22 are often very different than when"},{"speaker":"Steve Welch","startTime":154.76,"endTime":160.25,"body":"you're 72. And to expect your body's going to perform the same at 22 as it does at 72 is"},{"speaker":"Steve Welch","startTime":160.25,"endTime":164.24,"body":"also a misnomer. So I think what we have done an amazing job of, and the reason that"},{"speaker":"Steve Welch","startTime":164.36,"endTime":167.51,"body":"there are so many restore locations out there, is that we are getting people on their"},{"speaker":"Steve Welch","startTime":167.72,"endTime":170.63,"body":"health journey. We're trying to understand what they're trying to accomplish."},{"speaker":"Steve Welch","startTime":170.63,"endTime":171.8,"body":"Everybody's different."},{"speaker":"Steve Welch","startTime":171.8,"endTime":175.19,"body":"Some people, you know, you have 20 year olds that are trying to set a personal record in"},{"speaker":"Steve Welch","startTime":175.19,"endTime":176.51,"body":"100 meter dash."},{"speaker":"Steve Welch","startTime":176.51,"endTime":181.16,"body":"Some of my favorite stories are people that are 60 that just want to be able to continue"},{"speaker":"Steve Welch","startTime":181.16,"endTime":183.8,"body":"to walk every day and live the life they want to live."},{"speaker":"Steve Welch","startTime":183.8,"endTime":187.01,"body":"Nothing crazy, but something certainly that changes their life."},{"speaker":"Steve Welch","startTime":187.01,"endTime":190.67,"body":"And what Restore has done a great job is understanding that about our clients and then"},{"speaker":"Steve Welch","startTime":190.67,"endTime":192.77,"body":"building a plan for them to to achieve that."},{"speaker":"Peter Bowes","startTime":192.77,"endTime":194.36,"body":"Well, let's jump into that in a second."},{"speaker":"Peter Bowes","startTime":194.36,"endTime":199.73,"body":"Before we do that. Have you always been this super healthy, health focused kind of guy?"},{"speaker":"Peter Bowes","startTime":199.73,"endTime":205.28,"body":"Just give me an idea of what your life has been to this point, and maybe what led to"},{"speaker":"Peter Bowes","startTime":205.28,"endTime":208.85,"body":"setting up this company and your specific interest in this area."},{"speaker":"Steve Welch","startTime":209.3,"endTime":213.32,"body":"Yeah. So so, Peter, I've had a mixed life when it comes to health."},{"speaker":"Steve Welch","startTime":213.32,"endTime":216.35,"body":"I started my first company when I was 23 called Mitos."},{"speaker":"Steve Welch","startTime":216.35,"endTime":220.31,"body":"We made the back end systems that you're used to manufacture vaccines."},{"speaker":"Steve Welch","startTime":220.31,"endTime":222.05,"body":"I was 23. Didn't know any better."},{"speaker":"Steve Welch","startTime":222.05,"endTime":223.16,"body":"I bootstrapped that."},{"speaker":"Steve Welch","startTime":223.22,"endTime":226.52,"body":"I worked 70 to 80 hours a week."},{"speaker":"Steve Welch","startTime":226.55,"endTime":228.59,"body":"I had McDonald's for breakfast most mornings."},{"speaker":"Steve Welch","startTime":228.59,"endTime":232.37,"body":"I had McDonald's. I had, I should say, I had Dunkin Donuts for breakfast, McDonald's for"},{"speaker":"Steve Welch","startTime":232.37,"endTime":236.6,"body":"lunch and dinner. Absolutely terrible health style for my 20s."},{"speaker":"Steve Welch","startTime":236.81,"endTime":240.08,"body":"I sold that company, then started a company called Dreamit Health."},{"speaker":"Steve Welch","startTime":240.32,"endTime":242.27,"body":"Or Dreamit. It it's a venture capital firm."},{"speaker":"Steve Welch","startTime":242.27,"endTime":244.13,"body":"We really focused on the health side of things."},{"speaker":"Steve Welch","startTime":244.13,"endTime":246.56,"body":"And during my 30s, started the transition."},{"speaker":"Steve Welch","startTime":246.59,"endTime":248.15,"body":"Things change. You have more time."},{"speaker":"Steve Welch","startTime":248.15,"endTime":251.51,"body":"You have kids? I had a wife that was very health conscious."},{"speaker":"Steve Welch","startTime":251.51,"endTime":255.8,"body":"And one of the things you realize as you, as you kind of go through life is the people"},{"speaker":"Steve Welch","startTime":255.8,"endTime":258.62,"body":"you surround yourself with that have a pretty big impact on you."},{"speaker":"Steve Welch","startTime":258.62,"endTime":262.07,"body":"So if you're if you're surrounded by smokers, there's a, you know, increased chance"},{"speaker":"Steve Welch","startTime":262.07,"endTime":264.74,"body":"you're going to smoke. And if you're surrounded by people who eat healthy, you're going"},{"speaker":"Steve Welch","startTime":264.74,"endTime":265.82,"body":"to eat more healthy."},{"speaker":"Steve Welch","startTime":266.27,"endTime":271.25,"body":"But the really the passion and where I actually live a very healthy lifestyle now was came"},{"speaker":"Steve Welch","startTime":271.25,"endTime":275.54,"body":"from my father. My father was in his late 60s."},{"speaker":"Steve Welch","startTime":275.69,"endTime":279.44,"body":"You'd have looked at my father and you just said, this person looks like he's an amazing"},{"speaker":"Steve Welch","startTime":279.44,"endTime":282.38,"body":"shape. In fact, I think he was number seven in seniors tennis just a couple years"},{"speaker":"Steve Welch","startTime":282.38,"endTime":287.3,"body":"earlier. But he had emergency quintuple bypass surgery that, you know, you looked at him,"},{"speaker":"Steve Welch","startTime":287.3,"endTime":288.59,"body":"you just said there's nothing wrong."},{"speaker":"Steve Welch","startTime":288.59,"endTime":289.67,"body":"He's looking in great shape."},{"speaker":"Steve Welch","startTime":289.67,"endTime":294.38,"body":"The reality is, while he exercised his whole life very effectively, he ate like, total"},{"speaker":"Steve Welch","startTime":294.38,"endTime":295.61,"body":"shit his whole life."},{"speaker":"Steve Welch","startTime":295.61,"endTime":297.53,"body":"He would, you know, Diet Doctor Peppers."},{"speaker":"Steve Welch","startTime":297.53,"endTime":299.15,"body":"He ate McDonald's a lot."},{"speaker":"Steve Welch","startTime":299.48,"endTime":303.5,"body":"And it was that wake up call watching him go through that process that it really inspired"},{"speaker":"Steve Welch","startTime":303.5,"endTime":305.36,"body":"me to make a lot of changes about a decade ago."},{"speaker":"Steve Welch","startTime":305.36,"endTime":307.4,"body":"So today I'm a pescatarian."},{"speaker":"Steve Welch","startTime":307.4,"endTime":311.45,"body":"I've always exercised, but I exercise much more routinely."},{"speaker":"Steve Welch","startTime":311.72,"endTime":314.33,"body":"And I've done a number of other things that we'll talk about as we go through here."},{"speaker":"Steve Welch","startTime":314.33,"endTime":318.65,"body":"But I think seeing that and I think this is so true of many people, it is seeing people"},{"speaker":"Steve Welch","startTime":318.65,"endTime":323.66,"body":"you love go through, you know, seeing the decisions they made early in life and seeing"},{"speaker":"Steve Welch","startTime":323.66,"endTime":324.83,"body":"how they affect them later in life."},{"speaker":"Steve Welch","startTime":324.83,"endTime":326.9,"body":"That's the impetus for change in our own lives."},{"speaker":"Steve Welch","startTime":326.9,"endTime":330.92,"body":"You know, it is amazing how many of our clients come in and say, you know, you start out,"},{"speaker":"Steve Welch","startTime":330.92,"endTime":335.99,"body":"why are you there? And it is a spouse or a brother or a parent that has had a health"},{"speaker":"Steve Welch","startTime":335.99,"endTime":339.14,"body":"issue. It's not even them that's had the health issue, and that's forcing them to kind of"},{"speaker":"Steve Welch","startTime":339.14,"endTime":343.31,"body":"look at at their health and right or wrong in this country, we just haven't trained"},{"speaker":"Steve Welch","startTime":343.31,"endTime":344.54,"body":"people to invest in their health."},{"speaker":"Steve Welch","startTime":345.08,"endTime":348.17,"body":"We've trained people. We're excellent at training people to invest in their retirement"},{"speaker":"Steve Welch","startTime":348.17,"endTime":349.97,"body":"and their education, their homes."},{"speaker":"Steve Welch","startTime":349.97,"endTime":352.58,"body":"I mean, these are investments every American is trained to make."},{"speaker":"Steve Welch","startTime":352.58,"endTime":357.2,"body":"However, up until very recently, there was not kind of a focus on investing in your"},{"speaker":"Steve Welch","startTime":357.2,"endTime":362.39,"body":"health. And I'd argue, you know, investing much like retirement, deciding at 65, I'm"},{"speaker":"Steve Welch","startTime":362.39,"endTime":365.57,"body":"going to start saving my retirement probably doesn't work out really well."},{"speaker":"Steve Welch","startTime":365.57,"endTime":366.59,"body":"Same thing is true on your health."},{"speaker":"Steve Welch","startTime":366.59,"endTime":370.31,"body":"If you wait until you're 65, that doesn't mean you can't improve your health, but it's"},{"speaker":"Steve Welch","startTime":370.31,"endTime":373.4,"body":"the investments you make early in life that are going to have a long term impact over"},{"speaker":"Steve Welch","startTime":373.52,"endTime":374.42,"body":"over a long haul."},{"speaker":"Peter Bowes","startTime":374.42,"endTime":379.25,"body":"So it's fair to say that there wasn't a specific sort of light bulb moment for you."},{"speaker":"Peter Bowes","startTime":379.25,"endTime":386.03,"body":"This was a gradual change in terms of seeing the light and realizing that that fast food"},{"speaker":"Peter Bowes","startTime":386.03,"endTime":388.82,"body":"diet that you were eating as a younger man wasn't good for you."},{"speaker":"Peter Bowes","startTime":388.82,"endTime":392.93,"body":"And making those, as you've said, those observations about the people close to you."},{"speaker":"Steve Welch","startTime":393.32,"endTime":397.52,"body":"Yeah and I'll tell you, I think, like almost, almost every person over 40 can remember a"},{"speaker":"Steve Welch","startTime":397.52,"endTime":401.33,"body":"time when they would wake up and they would just say, man, I just didn't use to have"},{"speaker":"Steve Welch","startTime":401.33,"endTime":404.39,"body":"these aches and pains, or I used to have more energy."},{"speaker":"Steve Welch","startTime":404.39,"endTime":407.42,"body":"And I think that's that's why, you know, our clients tend to be in that age group."},{"speaker":"Steve Welch","startTime":407.42,"endTime":410.66,"body":"And I think it's because at that point, you know, God bless them."},{"speaker":"Steve Welch","startTime":410.66,"endTime":415.76,"body":"When you're in 20, you can abuse the body and you can go hard, you can exercise hard, you"},{"speaker":"Steve Welch","startTime":415.76,"endTime":418.64,"body":"can drink a lot, and you can still manage through that."},{"speaker":"Steve Welch","startTime":418.64,"endTime":419.72,"body":"As you get older, that gets harder."},{"speaker":"Steve Welch","startTime":419.72,"endTime":423.02,"body":"And that's why people start to think about it as they as they age."},{"speaker":"Steve Welch","startTime":423.02,"endTime":426.5,"body":"You know, when you don't feel the pain, sometimes you don't realize the damage you're"},{"speaker":"Steve Welch","startTime":426.5,"endTime":427.46,"body":"doing to your body."},{"speaker":"Peter Bowes","startTime":427.46,"endTime":431.78,"body":"And I think a lot of people listening to this will feel exactly the same way that they've"},{"speaker":"Peter Bowes","startTime":431.78,"endTime":433.64,"body":"gone through that same journey."},{"speaker":"Peter Bowes","startTime":433.64,"endTime":437.93,"body":"And yes, it does tend to hit you, doesn't it, when you're in your 30s, 40s, 50s some"},{"speaker":"Peter Bowes","startTime":437.93,"endTime":442.76,"body":"people a little later in life, maybe 60s or even 70s, realizing that the way that they"},{"speaker":"Peter Bowes","startTime":442.76,"endTime":446.0,"body":"used to live isn't the way that they want to live now."},{"speaker":"Peter Bowes","startTime":446.0,"endTime":449.78,"body":"So what I'm curious about with you is how did you make that transition from obviously"},{"speaker":"Peter Bowes","startTime":449.78,"endTime":454.55,"body":"being very becoming more self aware about your own health to actually creating a"},{"speaker":"Peter Bowes","startTime":454.55,"endTime":457.13,"body":"business? Because that was quite a big leap, wasn't it?"},{"speaker":"Steve Welch","startTime":457.13,"endTime":460.85,"body":"Yeah, it really is. And my background, I've been very entrepreneurial."},{"speaker":"Steve Welch","startTime":460.88,"endTime":464.09,"body":"You know, like I said, I started a company, I was young, that was very successful, and I"},{"speaker":"Steve Welch","startTime":464.09,"endTime":465.53,"body":"started Dreamit Ventures at Dreamit."},{"speaker":"Steve Welch","startTime":465.56,"endTime":468.38,"body":"We became the second most active health care investor in the country."},{"speaker":"Steve Welch","startTime":468.59,"endTime":474.53,"body":"So, you know, we did over 400 deals over, over about 15 years and a lot of very"},{"speaker":"Steve Welch","startTime":474.53,"endTime":478.04,"body":"successful health companies. So health is an area I've always been involved in."},{"speaker":"Steve Welch","startTime":478.16,"endTime":481.25,"body":"You know, I fundamentally believe as an entrepreneur there's a lot of ways to make money."},{"speaker":"Steve Welch","startTime":481.25,"endTime":482.75,"body":"There's a lot of businesses you can start."},{"speaker":"Steve Welch","startTime":482.75,"endTime":486.74,"body":"But I've always been passionate about is making sure that I invest my time and energy in"},{"speaker":"Steve Welch","startTime":486.74,"endTime":488.51,"body":"something that is good for society."},{"speaker":"Steve Welch","startTime":488.51,"endTime":491.78,"body":"And, you know, I have, you know, there are a lot of people out there that make money in"},{"speaker":"Steve Welch","startTime":491.78,"endTime":494.15,"body":"different ways. But, you know, I wouldn't be able to wake up."},{"speaker":"Steve Welch","startTime":494.15,"endTime":497.87,"body":"I wouldn't be motivated if I didn't wake up thinking that my efforts, my energies, my"},{"speaker":"Steve Welch","startTime":497.87,"endTime":501.92,"body":"talents every day were used on they need to be used on something that I think is really"},{"speaker":"Steve Welch","startTime":501.92,"endTime":506.48,"body":"going to move society forward, and the kind of impetus for Restore is my partner, Jim,"},{"speaker":"Steve Welch","startTime":506.84,"endTime":509.63,"body":"was became an avid doing cryotherapy."},{"speaker":"Steve Welch","startTime":509.66,"endTime":514.76,"body":"A funny story here is, I was running Dreamit at the time, he started doing cryotherapy."},{"speaker":"Steve Welch","startTime":514.79,"endTime":516.53,"body":"We were training for a triathlon together."},{"speaker":"Steve Welch","startTime":516.92,"endTime":520.4,"body":"He, he started to get me to try to get me to do it."},{"speaker":"Steve Welch","startTime":520.4,"endTime":522.71,"body":"And at the time, I was seeing 10,000 ideas a year."},{"speaker":"Steve Welch","startTime":522.71,"endTime":526.16,"body":"And I will tell you, one of the downsides of being an early stage investor is you kind of"},{"speaker":"Steve Welch","startTime":526.16,"endTime":528.32,"body":"get jaded. You you trust me."},{"speaker":"Steve Welch","startTime":528.32,"endTime":530.12,"body":"Any idea you've had, somebody else has had."},{"speaker":"Steve Welch","startTime":530.15,"endTime":533.33,"body":"I mean, every idea is out there and you get a little skeptical because there's a lot of"},{"speaker":"Steve Welch","startTime":533.33,"endTime":535.49,"body":"ideas out there. Very few of them actually break through."},{"speaker":"Steve Welch","startTime":535.49,"endTime":537.86,"body":"So to me it sounded like total BS."},{"speaker":"Steve Welch","startTime":537.86,"endTime":540.77,"body":"You know, I was like, cryotherapy, you know, just go get an ice bath."},{"speaker":"Steve Welch","startTime":540.77,"endTime":545.81,"body":"So one day we went and we did a 35 mile bike ride in the hill country."},{"speaker":"Steve Welch","startTime":545.81,"endTime":549.14,"body":"He finally broke me down and said, I'm going to pay for you to go do cryotherapy."},{"speaker":"Steve Welch","startTime":549.14,"endTime":552.44,"body":"I didit, and the next day I woke up and I felt great."},{"speaker":"Steve Welch","startTime":552.44,"endTime":556.52,"body":"And you can't see this on this podcast, but I have these little chicken legs, 35 miles in"},{"speaker":"Steve Welch","startTime":556.52,"endTime":557.87,"body":"the hill country here of Austin."},{"speaker":"Steve Welch","startTime":557.87,"endTime":560.45,"body":"Normally the next day my legs are total jello."},{"speaker":"Steve Welch","startTime":560.45,"endTime":563.57,"body":"And that's that's really what got my attention was like, hey, there was there was"},{"speaker":"Steve Welch","startTime":563.57,"endTime":567.05,"body":"something there. And then over the next couple of years, Jim and I really focused on"},{"speaker":"Steve Welch","startTime":567.05,"endTime":571.28,"body":"testing different products and services, you know, for both efficacy and making sure the"},{"speaker":"Steve Welch","startTime":571.28,"endTime":575.03,"body":"science was there. But also, more importantly, could we make an experience for the"},{"speaker":"Steve Welch","startTime":575.03,"endTime":578.36,"body":"consumer and a membership for the consumer that would add value to their life, that would"},{"speaker":"Steve Welch","startTime":578.36,"endTime":581.45,"body":"help them get on a journey that would change their outcomes?"},{"speaker":"Steve Welch","startTime":581.54,"endTime":585.65,"body":"So that's that's really how we got started and Jim was the absolute heart and soul of the"},{"speaker":"Steve Welch","startTime":585.65,"endTime":589.67,"body":"business early on, getting up, getting it going, getting the franchise system going."},{"speaker":"Steve Welch","startTime":589.82,"endTime":592.22,"body":"And it did an absolutely marvelous job."},{"speaker":"Peter Bowes","startTime":592.73,"endTime":597.29,"body":"And I think one of the key phrases you've just used is making sure the science was there."},{"speaker":"Peter Bowes","startTime":597.29,"endTime":600.12,"body":"And obviously, we should say and you've explained your background."},{"speaker":"Peter Bowes","startTime":600.12,"endTime":601.2,"body":"You're not a scientist."},{"speaker":"Peter Bowes","startTime":601.2,"endTime":602.52,"body":"You're not a doctor."},{"speaker":"Peter Bowes","startTime":602.52,"endTime":607.14,"body":"So I guess one of the key challenges in the early days was, as you just described, to"},{"speaker":"Peter Bowes","startTime":607.14,"endTime":611.79,"body":"surround yourself with the best people who could understand the scientists, the science,"},{"speaker":"Peter Bowes","startTime":611.79,"endTime":613.71,"body":"who could read a scientific paper."},{"speaker":"Peter Bowes","startTime":613.71,"endTime":618.18,"body":"And that isn't something that that is easy for most of us to do with that extreme detail."},{"speaker":"Peter Bowes","startTime":618.18,"endTime":620.13,"body":"I'm talking about peer reviewed papers."},{"speaker":"Peter Bowes","startTime":620.13,"endTime":623.4,"body":"How did you go about finding the right people?"},{"speaker":"Steve Welch","startTime":623.43,"endTime":624.66,"body":"Yeah, it's a great question."},{"speaker":"Steve Welch","startTime":624.84,"endTime":627.45,"body":"My background is actually I'm an engineer by training."},{"speaker":"Steve Welch","startTime":627.45,"endTime":632.64,"body":"Again, this is where I've been fortunate that it's been a, you know, over a decade in the"},{"speaker":"Steve Welch","startTime":632.64,"endTime":636.27,"body":"health care industry and early stage where you have kind of the new ideas that are up and"},{"speaker":"Steve Welch","startTime":636.27,"endTime":638.76,"body":"coming and you're surrounded with people that are thought leaders."},{"speaker":"Steve Welch","startTime":638.76,"endTime":643.68,"body":"So we instantly put together a medical advisory board found doctors that were passionate"},{"speaker":"Steve Welch","startTime":643.68,"endTime":648.42,"body":"about this space and from that really tried to understand what's real and what's not."},{"speaker":"Steve Welch","startTime":648.42,"endTime":651.63,"body":"And I'll tell you, there is a there's a challenge in this space, you know, right or"},{"speaker":"Steve Welch","startTime":651.63,"endTime":655.74,"body":"wrong, the pharmaceutical industry is basically convinced everybody, unless there's a"},{"speaker":"Steve Welch","startTime":655.74,"endTime":656.97,"body":"double blind study."},{"speaker":"Steve Welch","startTime":657.42,"endTime":659.85,"body":"It's not, you know, it doesn't work or there's no proof."},{"speaker":"Steve Welch","startTime":659.85,"endTime":663.6,"body":"And the reality is that's there's many things that are hard to do as a double blind"},{"speaker":"Steve Welch","startTime":663.63,"endTime":667.83,"body":"study. What I think we tried to do is look at, you know, number one, making sure that"},{"speaker":"Steve Welch","startTime":667.83,"endTime":670.98,"body":"we're introducing things, that there was evidence that they did work."},{"speaker":"Steve Welch","startTime":670.98,"endTime":673.71,"body":"And they were safe to do so."},{"speaker":"Steve Welch","startTime":673.71,"endTime":675.84,"body":"Those were kind of the two criteria that we looked at."},{"speaker":"Steve Welch","startTime":675.84,"endTime":680.52,"body":"And the evidence is different, you know, and there's there is, you know, one of our"},{"speaker":"Steve Welch","startTime":680.52,"endTime":684.12,"body":"scientists, science officers says, you know, absence of evidence doesn't mean something"},{"speaker":"Steve Welch","startTime":684.12,"endTime":688.29,"body":"doesn't work. It just means you need to go out and develop the knowledge."},{"speaker":"Steve Welch","startTime":688.29,"endTime":692.91,"body":"One of the things we made a goal very early on was being very data focused for our"},{"speaker":"Steve Welch","startTime":692.91,"endTime":697.17,"body":"clients and trying to bring that data for products and services that that maybe the"},{"speaker":"Steve Welch","startTime":697.17,"endTime":698.34,"body":"market didn't have that information."},{"speaker":"Steve Welch","startTime":698.34,"endTime":702.66,"body":"So, for example, we now have studies out there that are peer review published that shows"},{"speaker":"Steve Welch","startTime":702.66,"endTime":707.13,"body":"the effects not just of one of our therapies, but how what happens when you combine them"},{"speaker":"Steve Welch","startTime":707.13,"endTime":711.66,"body":"together. Because I think the reality is, you know, even looking at, you know saunas."},{"speaker":"Steve Welch","startTime":711.66,"endTime":715.11,"body":"There's a tremendous amount of good information out there that shows sauna provides"},{"speaker":"Steve Welch","startTime":715.11,"endTime":716.61,"body":"value. Here's a real question."},{"speaker":"Steve Welch","startTime":716.61,"endTime":718.74,"body":"What happens when you put saunas with IV therapy?"},{"speaker":"Steve Welch","startTime":718.74,"endTime":723.36,"body":"Or you put saunas with photobiomodulation or cryotherapy?"},{"speaker":"Steve Welch","startTime":723.36,"endTime":726.75,"body":"And it was really trying to look at, you know, putting people on a path, on a holistic"},{"speaker":"Steve Welch","startTime":726.75,"endTime":729.63,"body":"way when they're doing multiple therapies, how that would impact them."},{"speaker":"Steve Welch","startTime":729.63,"endTime":733.89,"body":"And what you see in our studies are there are peer reviewed as we've had a huge impact on"},{"speaker":"Steve Welch","startTime":733.89,"endTime":736.32,"body":"our clients lives, and we focus every day."},{"speaker":"Steve Welch","startTime":736.32,"endTime":737.55,"body":"We have a partnership with Oura Ring."},{"speaker":"Steve Welch","startTime":737.55,"endTime":738.6,"body":"I don't know if you're familiar with our."},{"speaker":"Steve Welch","startTime":738.6,"endTime":741.06,"body":"It's a little ring here I wear."},{"speaker":"Steve Welch","startTime":741.06,"endTime":741.84,"body":"All right. You got one."},{"speaker":"Peter Bowes","startTime":742.26,"endTime":744.78,"body":"Yeah. I'm a little addicted to it."},{"speaker":"Peter Bowes","startTime":744.78,"endTime":746.46,"body":"Like, I know a lot of people are."},{"speaker":"Steve Welch","startTime":773.89,"endTime":775.8100000000001,"body":"Well, you know, so."},{"speaker":"Steve Welch","startTime":775.8100000000001,"endTime":777.13,"body":"So we love work for research."},{"speaker":"Steve Welch","startTime":777.13,"endTime":781.36,"body":"So when we do clinical studies, we we we we have everybody has an Oura ring on but is a"},{"speaker":"Steve Welch","startTime":781.36,"endTime":782.5600000000001,"body":"is a consumer of Oura."},{"speaker":"Steve Welch","startTime":782.5600000000001,"endTime":786.19,"body":"What's amazing is people that are focused on their health tend to be type A."},{"speaker":"Steve Welch","startTime":786.19,"endTime":791.1700000000001,"body":"They tend to be very data driven, very goal oriented, and it highlights what's working"},{"speaker":"Steve Welch","startTime":791.1700000000001,"endTime":795.22,"body":"and what's not. And what we found is when we put an Oura ring on somebody and then coach"},{"speaker":"Steve Welch","startTime":795.22,"endTime":799.39,"body":"them with what that information means is they see the decisions they make, how they"},{"speaker":"Steve Welch","startTime":799.39,"endTime":803.74,"body":"impact them. And once they see that, it's easier to make change because, you know,"},{"speaker":"Steve Welch","startTime":803.86,"endTime":807.1,"body":"Americans, people across the globe, we're pretty terrible human beings, are pretty"},{"speaker":"Steve Welch","startTime":807.1,"endTime":810.5500000000001,"body":"terrible at making decisions today that are going to affect them 20 years from now."},{"speaker":"Steve Welch","startTime":810.5500000000001,"endTime":813.13,"body":"I mean, it's just the return doesn't seem like it's there."},{"speaker":"Steve Welch","startTime":813.13,"endTime":818.2,"body":"We're actually remarkably good at making decisions today that affect affect us today."},{"speaker":"Steve Welch","startTime":818.2,"endTime":822.22,"body":"So, you know, the what we're trying to do is highlight and show, like, hey, maybe"},{"speaker":"Steve Welch","startTime":822.22,"endTime":825.64,"body":"drinking that, that soda right before going to bed."},{"speaker":"Steve Welch","startTime":825.64,"endTime":826.66,"body":"Look what that did to your sleep."},{"speaker":"Steve Welch","startTime":826.66,"endTime":829.51,"body":"And you can tell you don't feel as well the next day or, or alcohol."},{"speaker":"Steve Welch","startTime":829.63,"endTime":834.3100000000001,"body":"The first thing that almost every ring, person realizes is when they drink alcohol"},{"speaker":"Steve Welch","startTime":834.3100000000001,"endTime":837.28,"body":"affects their sleep. So it's not just even the alcohol affects your sleep."},{"speaker":"Steve Welch","startTime":837.28,"endTime":839.86,"body":"It's it's literally how close to bedtime it happens."},{"speaker":"Steve Welch","startTime":839.86,"endTime":841.51,"body":"So that that data."},{"speaker":"Steve Welch","startTime":841.51,"endTime":847.33,"body":"Yeah, that bringing that to life, really is empowering the consumer in a market where the"},{"speaker":"Steve Welch","startTime":847.33,"endTime":848.62,"body":"consumer hasn't been empowered."},{"speaker":"Steve Welch","startTime":848.62,"endTime":849.97,"body":"I mean, our system."},{"speaker":"Steve Welch","startTime":849.97,"endTime":853.12,"body":"And I will tell you, I think our health care system is absolutely amazing."},{"speaker":"Steve Welch","startTime":853.12,"endTime":857.62,"body":"If I had cancer, there is nowhere in this world I would ever want to be other than the"},{"speaker":"Steve Welch","startTime":857.62,"endTime":862.72,"body":"United States. But it's set up to address people once they have problems."},{"speaker":"Steve Welch","startTime":862.72,"endTime":866.98,"body":"It is not set up to help people when they're trying to decide and understand what they"},{"speaker":"Steve Welch","startTime":866.98,"endTime":869.0500000000001,"body":"need to do to not have problems in the future."},{"speaker":"Steve Welch","startTime":869.0500000000001,"endTime":872.44,"body":"I think that's where companies like Restore and there's there's a number of others in the"},{"speaker":"Steve Welch","startTime":872.44,"endTime":876.01,"body":"system or in the country that are out there really helping clients get on that journey"},{"speaker":"Steve Welch","startTime":876.01,"endTime":879.37,"body":"and understand their decisions today, what they're going to mean for them tomorrow."},{"speaker":"Peter Bowes","startTime":879.76,"endTime":885.01,"body":"So I posed the question when we started in terms of health outcomes."},{"speaker":"Peter Bowes","startTime":885.01,"endTime":890.59,"body":"And what I mean is longer term health outcomes, as opposed to that feel good feeling that"},{"speaker":"Peter Bowes","startTime":890.59,"endTime":895.27,"body":"you might get, as you've recently emerged from cryotherapy, or you've had a red light"},{"speaker":"Peter Bowes","startTime":895.27,"endTime":897.85,"body":"sauna, something that gives you that glow."},{"speaker":"Peter Bowes","startTime":897.85,"endTime":901.1800000000001,"body":"Or as you described, you wake up the next morning and you feel good."},{"speaker":"Peter Bowes","startTime":901.1800000000001,"endTime":906.28,"body":"I think one of the questions remains around the longer term implications for the human"},{"speaker":"Peter Bowes","startTime":906.28,"endTime":912.3100000000001,"body":"body of something like, let's take cryotherapy, and whether the science backs up a claim,"},{"speaker":"Peter Bowes","startTime":912.3100000000001,"endTime":916.57,"body":"if indeed there is a claim that it will help you with your longevity, that it would"},{"speaker":"Peter Bowes","startTime":916.57,"endTime":919.63,"body":"potentially help you live longer and better."},{"speaker":"Peter Bowes","startTime":919.63,"endTime":925.24,"body":"Where are we in terms of the science, in terms of the claims that can be categorically"},{"speaker":"Peter Bowes","startTime":925.24,"endTime":925.9,"body":"made?"},{"speaker":"Steve Welch","startTime":926.29,"endTime":931.4200000000001,"body":"Yeah. So I think what I'll talk to is what we have research on our side, which clearly"},{"speaker":"Steve Welch","startTime":931.4200000000001,"endTime":934.12,"body":"shows that cryotherapy reduces inflammation."},{"speaker":"Steve Welch","startTime":934.12,"endTime":937.69,"body":"And the data we have coming out of, you know, we use a cryo machine that we manufacture"},{"speaker":"Steve Welch","startTime":937.69,"endTime":938.89,"body":"ourselves that is unique."},{"speaker":"Steve Welch","startTime":938.89,"endTime":942.82,"body":"It is designed so that we have control of certain parameters at certain temperatures."},{"speaker":"Steve Welch","startTime":942.82,"endTime":947.26,"body":"And what we have proven with that machine is not only does it reduce inflammation"},{"speaker":"Steve Welch","startTime":947.26,"endTime":951.58,"body":"biomarkers in the short term, and that it obviously does, but even once you stop doing it"},{"speaker":"Steve Welch","startTime":951.58,"endTime":954.52,"body":"for the next six months, you see a reduction in inflammation."},{"speaker":"Steve Welch","startTime":954.52,"endTime":959.2,"body":"So, you know, I think it is impossible for us to tell at this point what that means."},{"speaker":"Steve Welch","startTime":959.2,"endTime":961.45,"body":"30 years later, I'm the first to acknowledge that."},{"speaker":"Steve Welch","startTime":961.45,"endTime":965.6800000000001,"body":"But I think what's more important is, you know, the reason it's so important to feel good"},{"speaker":"Steve Welch","startTime":965.6800000000001,"endTime":967.48,"body":"today is that keeps you moving, I think."},{"speaker":"Steve Welch","startTime":967.48,"endTime":969.16,"body":"Let's start with this basic premise."},{"speaker":"Steve Welch","startTime":969.34,"endTime":973.96,"body":"The more somebody moves, they get their body, their walking, their running, whatever it"},{"speaker":"Steve Welch","startTime":973.96,"endTime":977.26,"body":"may be, the the better life, their better their health span is going to be."},{"speaker":"Steve Welch","startTime":977.26,"endTime":978.73,"body":"I think that is almost undeniable."},{"speaker":"Steve Welch","startTime":978.73,"endTime":979.9,"body":"Can we agree on that one?"},{"speaker":"Peter Bowes","startTime":979.9,"endTime":981.16,"body":"We can totally agree."},{"speaker":"Peter Bowes","startTime":981.16,"endTime":983.9200000000001,"body":"And in fact, I'm often asked, you know, what are the top three things that you would"},{"speaker":"Peter Bowes","startTime":983.9200000000001,"endTime":989.0500000000001,"body":"recommend with all of these amazing interventions that we can involve with ourselves"},{"speaker":"Peter Bowes","startTime":989.0500000000001,"endTime":994.33,"body":"these days? I always say movement/exercise and sleep and and a good diet."},{"speaker":"Peter Bowes","startTime":994.33,"endTime":999.6700000000001,"body":"But but movement is I can wake up with a sore back and go for an hour long hike and then"},{"speaker":"Peter Bowes","startTime":999.6700000000001,"endTime":1000.87,"body":"feel 100% better."},{"speaker":"Steve Welch","startTime":1000.87,"endTime":1004.53,"body":"Yeah, no, I agree number one on my chart, when people ask me the question is that same"},{"speaker":"Steve Welch","startTime":1004.53,"endTime":1008.5500000000001,"body":"thing movement in fact that, you know, it is it is substantially above anything else."},{"speaker":"Steve Welch","startTime":1008.5500000000001,"endTime":1011.64,"body":"What I can tell you is and is from my own personal experience."},{"speaker":"Steve Welch","startTime":1011.64,"endTime":1015.39,"body":"What we see this in the data as well is cryotherapy gets rid of those aches and pains."},{"speaker":"Steve Welch","startTime":1015.66,"endTime":1018.03,"body":"It is those aches and pains that keep people from moving."},{"speaker":"Steve Welch","startTime":1018.03,"endTime":1023.16,"body":"If you look at why people begin a negative feedback loop, you know, often around 40 is"},{"speaker":"Steve Welch","startTime":1023.16,"endTime":1027.87,"body":"those aches and pains start being enough that it keeps you from doing the things you love"},{"speaker":"Steve Welch","startTime":1027.87,"endTime":1030.45,"body":"doing. So we have our tagline restore is restore do more."},{"speaker":"Steve Welch","startTime":1030.45,"endTime":1032.82,"body":"We want people to do more of what they love because I."},{"speaker":"Steve Welch","startTime":1032.82,"endTime":1036.99,"body":"I assure you, the more you do the things you love when you're younger and later in life,"},{"speaker":"Steve Welch","startTime":1036.99,"endTime":1038.52,"body":"the better your healthspan is going to be."},{"speaker":"Steve Welch","startTime":1038.52,"endTime":1044.3999999999999,"body":"So what we're enabling people to do is really give them the tools to continue to do those"},{"speaker":"Steve Welch","startTime":1044.3999999999999,"endTime":1047.22,"body":"things they love doing. So, for example, I'm fairly sore today."},{"speaker":"Steve Welch","startTime":1047.22,"endTime":1048.96,"body":"I played pickup basketball last night."},{"speaker":"Steve Welch","startTime":1049.29,"endTime":1051.24,"body":"I got up first thing in the morning."},{"speaker":"Steve Welch","startTime":1051.24,"endTime":1054.03,"body":"I did compression therapy and then I did cryotherapy."},{"speaker":"Steve Welch","startTime":1054.03,"endTime":1058.02,"body":"And I will tell you, I feel way better now than I did earlier this morning."},{"speaker":"Steve Welch","startTime":1058.02,"endTime":1062.97,"body":"Now when I was 22, the thought of actually even being concerned of what I felt like the"},{"speaker":"Steve Welch","startTime":1062.97,"endTime":1064.8,"body":"next day after basketball wasn't even a concern."},{"speaker":"Steve Welch","startTime":1064.8600000000001,"endTime":1068.58,"body":"You played basketball for three hours and the next day I woke up, I felt nothing."},{"speaker":"Steve Welch","startTime":1068.58,"endTime":1072.48,"body":"I played basketball last night for 30 minutes and I felt it the next day."},{"speaker":"Steve Welch","startTime":1072.48,"endTime":1077.3700000000001,"body":"So, you know, really what we're trying to do is, is give people those, those tailwinds to"},{"speaker":"Steve Welch","startTime":1077.3700000000001,"endTime":1081.39,"body":"make their lives better today, knowing that if you keep moving, if you keep doing the"},{"speaker":"Steve Welch","startTime":1081.39,"endTime":1084.3600000000001,"body":"things you love, that you're going to be in a better place in the future."},{"speaker":"Steve Welch","startTime":1084.3600000000001,"endTime":1087.15,"body":"And again, I think the data will prove that out over time."},{"speaker":"Steve Welch","startTime":1087.15,"endTime":1088.56,"body":"We are collecting that data."},{"speaker":"Steve Welch","startTime":1088.56,"endTime":1091.74,"body":"But I also would be it'd be arrogant of me to say, we have that at this point."},{"speaker":"Steve Welch","startTime":1091.74,"endTime":1092.19,"body":"Or, you know."},{"speaker":"Peter Bowes","startTime":1092.19,"endTime":1096.99,"body":"What does the data tell you about the frequency with which you need to do something like"},{"speaker":"Peter Bowes","startTime":1096.99,"endTime":1101.64,"body":"cryotherapy? And just to explain, for anyone who's never experienced cryotherapy, this is"},{"speaker":"Peter Bowes","startTime":1101.64,"endTime":1104.52,"body":"usually a 2 to 3 minute process."},{"speaker":"Peter Bowes","startTime":1104.52,"endTime":1108.39,"body":"You jump in the chamber, you get very cold and you jump out."},{"speaker":"Peter Bowes","startTime":1108.39,"endTime":1112.29,"body":"But how often do you need to do that to see reasonable results?"},{"speaker":"Steve Welch","startTime":1112.29,"endTime":1115.23,"body":"So let me let me start with just a little more specifics on that."},{"speaker":"Steve Welch","startTime":1115.23,"endTime":1117.75,"body":"We take you down to -160°F."},{"speaker":"Steve Welch","startTime":1117.75,"endTime":1119.91,"body":"So it is very cold."},{"speaker":"Steve Welch","startTime":1120.18,"endTime":1123.48,"body":"So it is not for the faint hearted."},{"speaker":"Steve Welch","startTime":1123.48,"endTime":1127.8,"body":"With that said, once you do it, the reason our business works is from a business"},{"speaker":"Steve Welch","startTime":1127.8,"endTime":1130.08,"body":"standpoint, people feel the results instantly."},{"speaker":"Steve Welch","startTime":1130.29,"endTime":1133.08,"body":"You have aches and pains. You feel that impact, by the way."},{"speaker":"Steve Welch","startTime":1133.08,"endTime":1135.33,"body":"You know, cold therapy is not something new."},{"speaker":"Steve Welch","startTime":1135.33,"endTime":1139.68,"body":"The oldest known text, to man, talked about cold therapy, the Hippocratic school of"},{"speaker":"Steve Welch","startTime":1139.68,"endTime":1144.0,"body":"medicine, you know, 1000 BC, talked about, you know, cold therapy."},{"speaker":"Steve Welch","startTime":1144.0,"endTime":1145.38,"body":"So these are not new concepts."},{"speaker":"Steve Welch","startTime":1145.38,"endTime":1147.27,"body":"Every doctor recommends ice and things like that."},{"speaker":"Steve Welch","startTime":1147.27,"endTime":1149.52,"body":"So certainly not new concepts."},{"speaker":"Steve Welch","startTime":1149.52,"endTime":1151.8600000000001,"body":"They're out there. Frequency is something we're looking at."},{"speaker":"Steve Welch","startTime":1151.8600000000001,"endTime":1155.22,"body":"We're actually pulling into our data and understanding trying to understand that."},{"speaker":"Steve Welch","startTime":1155.22,"endTime":1156.27,"body":"What is the frequency?"},{"speaker":"Steve Welch","startTime":1156.27,"endTime":1159.78,"body":"I'll give you my own personal experience, which is I try to go, you know, I try to go"},{"speaker":"Steve Welch","startTime":1159.78,"endTime":1164.28,"body":"once a week at a minimum, and then I go absolutely every time I feel aches and pains."},{"speaker":"Steve Welch","startTime":1164.28,"endTime":1167.46,"body":"And that has kept me, you know, I'm 47 years old now."},{"speaker":"Steve Welch","startTime":1167.46,"endTime":1169.23,"body":"I kiteboard frequently."},{"speaker":"Steve Welch","startTime":1169.23,"endTime":1170.52,"body":"I would like I wish it was every day."},{"speaker":"Steve Welch","startTime":1170.52,"endTime":1171.84,"body":"It's certainly not every day."},{"speaker":"Steve Welch","startTime":1172.05,"endTime":1173.52,"body":"I go surfing a lot."},{"speaker":"Steve Welch","startTime":1173.52,"endTime":1177.27,"body":"I play basketball with the kids, I play soccer, I run three days a week pretty"},{"speaker":"Steve Welch","startTime":1177.27,"endTime":1179.76,"body":"aggressively and without cryotherapy."},{"speaker":"Steve Welch","startTime":1179.76,"endTime":1182.91,"body":"That list I just went through, could I have done could I do those things?"},{"speaker":"Steve Welch","startTime":1182.91,"endTime":1184.89,"body":"I could, I would be doing them way less."},{"speaker":"Steve Welch","startTime":1184.89,"endTime":1186.33,"body":"There's absolutely no question about it."},{"speaker":"Steve Welch","startTime":1186.33,"endTime":1188.76,"body":"So I think the data is going to come with time."},{"speaker":"Steve Welch","startTime":1188.76,"endTime":1189.93,"body":"We are very focused on that."},{"speaker":"Steve Welch","startTime":1189.93,"endTime":1195.3600000000001,"body":"We again, we are doing both blood testing and testing with wearables, to prove that out"},{"speaker":"Steve Welch","startTime":1195.3600000000001,"endTime":1196.05,"body":"over time."},{"speaker":"Peter Bowes","startTime":1196.8600000000001,"endTime":1203.19,"body":"Let's talk about IV drips, which I know have also become hugely popular with many people."},{"speaker":"Peter Bowes","startTime":1203.19,"endTime":1209.73,"body":"But for some it is quite a significant leap from something like a sauna or cryotherapy."},{"speaker":"Peter Bowes","startTime":1209.73,"endTime":1215.28,"body":"This is something that involves an intravenous injection of a fluid, whether it's"},{"speaker":"Peter Bowes","startTime":1215.28,"endTime":1217.26,"body":"vitamins or whatever it is."},{"speaker":"Peter Bowes","startTime":1217.26,"endTime":1223.56,"body":"But I'm curious in terms of the data there, comparing an IV drip with, let's just say, a"},{"speaker":"Peter Bowes","startTime":1223.56,"endTime":1225.63,"body":"very balanced diet."},{"speaker":"Peter Bowes","startTime":1225.63,"endTime":1231.51,"body":"Let's say your pescatarian diet, a diet that's full of greens and strong nutritional"},{"speaker":"Peter Bowes","startTime":1231.51,"endTime":1236.19,"body":"values. Are you getting significant more through an IV drip than you would through your"},{"speaker":"Peter Bowes","startTime":1236.19,"endTime":1236.91,"body":"diet?"},{"speaker":"Steve Welch","startTime":1237.0,"endTime":1240.48,"body":"Well, let me let me start with I completely agree with the most important thing is diet."},{"speaker":"Steve Welch","startTime":1240.51,"endTime":1242.19,"body":"Let's, let's let's start with that."},{"speaker":"Steve Welch","startTime":1242.19,"endTime":1243.51,"body":"That is the North Star."},{"speaker":"Steve Welch","startTime":1243.72,"endTime":1246.3600000000001,"body":"That is harder to do in today's society."},{"speaker":"Steve Welch","startTime":1246.3600000000001,"endTime":1248.82,"body":"I mean, I have a very healthy diet, but I will tell you, I travel a lot."},{"speaker":"Steve Welch","startTime":1248.82,"endTime":1252.48,"body":"And when you travel in this country, it is hard to go to a restaurant."},{"speaker":"Steve Welch","startTime":1252.48,"endTime":1256.08,"body":"They're out there, so I don't want to totally judge, but it's hard to find restaurants"},{"speaker":"Steve Welch","startTime":1256.08,"endTime":1257.16,"body":"that have healthy food."},{"speaker":"Steve Welch","startTime":1257.3700000000001,"endTime":1260.31,"body":"It is hard to go to the grocery store and see healthy food these days."},{"speaker":"Steve Welch","startTime":1260.31,"endTime":1265.65,"body":"So I think start with this basic premise that in America, over the last 60 years, the"},{"speaker":"Steve Welch","startTime":1265.65,"endTime":1269.76,"body":"quality of the food system has diminished pretty drastically, which makes the nutrients"},{"speaker":"Steve Welch","startTime":1269.76,"endTime":1271.91,"body":"very hard to come by."},{"speaker":"Steve Welch","startTime":1271.91,"endTime":1273.33,"body":"it's also true, I think."},{"speaker":"Peter Bowes","startTime":1273.33,"endTime":1277.71,"body":"Sorry to interrupt but but I think you're probably being quite kind as well to the"},{"speaker":"Peter Bowes","startTime":1277.71,"endTime":1279.15,"body":"restaurants in the United States."},{"speaker":"Peter Bowes","startTime":1279.15,"endTime":1283.1100000000001,"body":"I mean, we could be quite negative and look around us and say, it's actually quite a"},{"speaker":"Peter Bowes","startTime":1283.1100000000001,"endTime":1287.19,"body":"shocking state of affairs sometimes the availability of food in this country."},{"speaker":"Steve Welch","startTime":1287.19,"endTime":1291.0,"body":"Yeah. And it's not just I mean, I actually think it's the larger supply chain to the"},{"speaker":"Steve Welch","startTime":1291.0,"endTime":1292.05,"body":"restaurants defense."},{"speaker":"Steve Welch","startTime":1292.05,"endTime":1294.81,"body":"You know, they have to be able to buy high quality foods."},{"speaker":"Steve Welch","startTime":1294.81,"endTime":1296.19,"body":"And that's getting getting harder and harder."},{"speaker":"Steve Welch","startTime":1296.19,"endTime":1298.32,"body":"But yeah."},{"speaker":"Steve Welch","startTime":1298.32,"endTime":1301.2,"body":"So, you know, a couple of things, I am not a doctor."},{"speaker":"Steve Welch","startTime":1301.2,"endTime":1304.26,"body":"I'll start with that. And I would love to have one of our chief medical officer or"},{"speaker":"Steve Welch","startTime":1304.26,"endTime":1306.78,"body":"medical director on board that would talk about this in more depth."},{"speaker":"Steve Welch","startTime":1306.78,"endTime":1311.19,"body":"But what I, what we know is absorption rates are different for everybody."},{"speaker":"Steve Welch","startTime":1311.19,"endTime":1314.79,"body":"So even when I eat certain things, there are certain people that could eat, you know,"},{"speaker":"Steve Welch","startTime":1314.79,"endTime":1317.91,"body":"blueberries every day. And certain parts of those blueberries are not going to absorb"},{"speaker":"Steve Welch","startTime":1317.91,"endTime":1319.02,"body":"into their system."},{"speaker":"Steve Welch","startTime":1319.02,"endTime":1321.69,"body":"And the absorption rate tends to change over time."},{"speaker":"Steve Welch","startTime":1321.69,"endTime":1324.21,"body":"When you're eight years old, you get everything goes."},{"speaker":"Steve Welch","startTime":1324.21,"endTime":1327.09,"body":"It is pretty darn amazing when you're 60."},{"speaker":"Steve Welch","startTime":1327.1200000000001,"endTime":1329.25,"body":"That absorption rate probably is lower."},{"speaker":"Steve Welch","startTime":1329.25,"endTime":1330.48,"body":"Okay, again, everybody is unique."},{"speaker":"Steve Welch","startTime":1330.48,"endTime":1333.84,"body":"Everybody is different. And that's why we do micronutrient testing at the studios."},{"speaker":"Steve Welch","startTime":1333.84,"endTime":1337.77,"body":"So I would recommend people often ask me what do you what is the first thing I should do"},{"speaker":"Steve Welch","startTime":1337.77,"endTime":1342.27,"body":"at restore? And I say, if you're just focused on general longevity health, go do a"},{"speaker":"Steve Welch","startTime":1342.27,"endTime":1345.69,"body":"micronutrient test. Go do a blood panel in general, you know, understand your"},{"speaker":"Steve Welch","startTime":1345.69,"endTime":1349.77,"body":"cholesterol, understand your HBA one, c, understand your micronutrient levels."},{"speaker":"Steve Welch","startTime":1349.77,"endTime":1353.49,"body":"And what you'll find is as you get older, you're going to be deficient in some of those"},{"speaker":"Steve Welch","startTime":1353.49,"endTime":1354.8700000000001,"body":"things, even with a healthy diet."},{"speaker":"Steve Welch","startTime":1354.8700000000001,"endTime":1355.89,"body":"Almost everybody."},{"speaker":"Steve Welch","startTime":1356.07,"endTime":1357.63,"body":"so for example, I eat very healthy."},{"speaker":"Steve Welch","startTime":1357.63,"endTime":1359.76,"body":"However, I still end up deficient in four things."},{"speaker":"Steve Welch","startTime":1359.76,"endTime":1365.07,"body":"So I take two of those as actual supplements, and I take two of them through an oral"},{"speaker":"Steve Welch","startTime":1365.07,"endTime":1367.5,"body":"form, and I take two of them through IV form."},{"speaker":"Steve Welch","startTime":1367.5,"endTime":1368.55,"body":"And I am not."},{"speaker":"Steve Welch","startTime":1368.79,"endTime":1371.19,"body":"As long as I'm doing that, I'm actually not deficient in those things."},{"speaker":"Steve Welch","startTime":1371.19,"endTime":1375.15,"body":"And I think the reason those deficiencies are so important is what that ultimately gives"},{"speaker":"Steve Welch","startTime":1375.15,"endTime":1379.35,"body":"your cells. I mean, we are you and I are both made up of roughly 37 trillion cells."},{"speaker":"Steve Welch","startTime":1379.35,"endTime":1381.3600000000001,"body":"Those cells have chemistry going on."},{"speaker":"Steve Welch","startTime":1381.3600000000001,"endTime":1384.06,"body":"They need each component of that chemistry to function properly."},{"speaker":"Steve Welch","startTime":1384.06,"endTime":1389.07,"body":"So being deficient in something, even one thing, can really throw the body, out of whack."},{"speaker":"Steve Welch","startTime":1389.07,"endTime":1392.55,"body":"And what we're trying to do is help people understand what they are deficient in and then"},{"speaker":"Steve Welch","startTime":1392.55,"endTime":1394.38,"body":"make sure they get it back in the most effective way."},{"speaker":"Steve Welch","startTime":1394.38,"endTime":1396.84,"body":"And there's there's certainly different ways to get that."},{"speaker":"Steve Welch","startTime":1396.99,"endTime":1400.59,"body":"for us, you know, there's a pretty strong evidence that IV is the most efficient way,"},{"speaker":"Steve Welch","startTime":1400.59,"endTime":1401.94,"body":"meaning it's going to get to the source."},{"speaker":"Steve Welch","startTime":1401.94,"endTime":1403.95,"body":"It needs to very effectively."},{"speaker":"Steve Welch","startTime":1403.95,"endTime":1406.2,"body":"And we have, you know, IVs in general."},{"speaker":"Steve Welch","startTime":1406.2,"endTime":1407.7,"body":"Again, nothing new."},{"speaker":"Steve Welch","startTime":1407.7,"endTime":1409.92,"body":"You know, there I believe that I could be off on this."},{"speaker":"Steve Welch","startTime":1410.04,"endTime":1413.94,"body":"There's 200 million IVs done in this country in the emergency rooms every day."},{"speaker":"Steve Welch","startTime":1413.94,"endTime":1418.2,"body":"And if you talk to any doctor or even people in the military, you know, when you're not"},{"speaker":"Steve Welch","startTime":1418.2,"endTime":1421.98,"body":"feeling well. Giving yourself an IV has been kind of the best kept secret."},{"speaker":"Steve Welch","startTime":1421.98,"endTime":1425.16,"body":"They they all did and didn't tell anybody about for a very long period of time."},{"speaker":"Steve Welch","startTime":1425.16,"endTime":1429.99,"body":"So, and it's because, you know, you're getting those nutrients directly to the"},{"speaker":"Steve Welch","startTime":1429.99,"endTime":1432.18,"body":"bloodstream, and you feel it right away."},{"speaker":"Steve Welch","startTime":1432.18,"endTime":1434.07,"body":"Again, I travel a lot."},{"speaker":"Steve Welch","startTime":1434.07,"endTime":1435.51,"body":"I'm susceptible to getting sick."},{"speaker":"Steve Welch","startTime":1435.51,"endTime":1437.01,"body":"I have four little kids."},{"speaker":"Steve Welch","startTime":1437.3700000000001,"endTime":1438.69,"body":"kids are Petri dishes."},{"speaker":"Steve Welch","startTime":1438.84,"endTime":1441.72,"body":"If you want a surefire way to make sure you get sick in this life, be around a lot of"},{"speaker":"Steve Welch","startTime":1441.72,"endTime":1443.1,"body":"little kids that are at daycare."},{"speaker":"Steve Welch","startTime":1443.58,"endTime":1446.25,"body":"but, you know, I get the get the micronutrients back."},{"speaker":"Steve Welch","startTime":1446.25,"endTime":1449.97,"body":"I make sure when I'm not feeling well, I go get high dose vitamin C and things like that."},{"speaker":"Steve Welch","startTime":1449.97,"endTime":1451.74,"body":"And it keeps me from from getting sick."},{"speaker":"Steve Welch","startTime":1451.74,"endTime":1454.17,"body":"So, again, nothing new out there."},{"speaker":"Steve Welch","startTime":1454.17,"endTime":1455.85,"body":"Myers cocktail is probably the most well known."},{"speaker":"Steve Welch","startTime":1455.85,"endTime":1459.69,"body":"You know, the Myers cocktail was developed several decades ago, really, to help people"},{"speaker":"Steve Welch","startTime":1459.69,"endTime":1463.71,"body":"that were struggling through chemotherapy and to make sure they had chemotherapy in"},{"speaker":"Steve Welch","startTime":1463.71,"endTime":1468.1200000000001,"body":"itself. You know, you obviously depletes the body's, energy levels, the micronutrient"},{"speaker":"Steve Welch","startTime":1468.1200000000001,"endTime":1469.8600000000001,"body":"levels, and it was ability to add those back."},{"speaker":"Steve Welch","startTime":1469.8600000000001,"endTime":1473.7,"body":"And in that sense, there's actually a pretty enormous amount of data that shows that in"},{"speaker":"Steve Welch","startTime":1473.7,"endTime":1477.15,"body":"those kind of when you're when you're putting your body through those kinds of stresses,"},{"speaker":"Steve Welch","startTime":1477.15,"endTime":1482.34,"body":"that having that additional micronutrient add really benefits your ability to recover."},{"speaker":"Steve Welch","startTime":1482.34,"endTime":1486.18,"body":"And I think, you know, it is not a huge leap of faith to believe that's true, not just"},{"speaker":"Steve Welch","startTime":1486.18,"endTime":1490.02,"body":"for people that are going through chemotherapy, but anybody that's got challenges in"},{"speaker":"Steve Welch","startTime":1490.02,"endTime":1495.3,"body":"their life that whether it's stress from travel, or excess weight or anything out there,"},{"speaker":"Steve Welch","startTime":1495.3,"endTime":1496.8,"body":"that that really drags on us."},{"speaker":"Peter Bowes","startTime":1497.22,"endTime":1503.7,"body":"So the dilemma for a lot of people is what is best for me, what am I potentially deficient"},{"speaker":"Peter Bowes","startTime":1503.7,"endTime":1511.17,"body":"in, and which,looking at the menu when they get to your studio, which of these should I"},{"speaker":"Peter Bowes","startTime":1511.17,"endTime":1513.72,"body":"choose? It's a little bit like going to a restaurant, isn't it?"},{"speaker":"Peter Bowes","startTime":1513.81,"endTime":1515.16,"body":"Well, that sounds good. That sounds good."},{"speaker":"Peter Bowes","startTime":1515.16,"endTime":1518.76,"body":"But I've got limited funds here, so what can you do?"},{"speaker":"Peter Bowes","startTime":1518.79,"endTime":1523.8600000000001,"body":"What do your people at the studios do to to help people really to decide what is best for"},{"speaker":"Peter Bowes","startTime":1523.8600000000001,"endTime":1524.58,"body":"them and what is most appropriate?"},{"speaker":"Steve Welch","startTime":1524.69,"endTime":1526.46,"body":"Yeah. Great question."},{"speaker":"Steve Welch","startTime":1526.46,"endTime":1530.09,"body":"So the first thing that I would highly recommend is actually sitting down with the nurse"},{"speaker":"Steve Welch","startTime":1530.09,"endTime":1534.89,"body":"in the studio, understanding, you know what, you're there, why you're there, whether it's"},{"speaker":"Steve Welch","startTime":1534.89,"endTime":1538.88,"body":"because, hey, I have aches and pains or I'm dehydrated or I'm feeling sick or I have a"},{"speaker":"Steve Welch","startTime":1538.88,"endTime":1540.44,"body":"headache, consistent headaches."},{"speaker":"Steve Welch","startTime":1540.44,"endTime":1544.43,"body":"And it is that that professional nurse practitioner, and nurse R.N."},{"speaker":"Steve Welch","startTime":1544.43,"endTime":1548.33,"body":"in the studio, a nurse practitioner that they have access to, that really helps get them"},{"speaker":"Steve Welch","startTime":1548.33,"endTime":1550.04,"body":"on a journey that is custom for them."},{"speaker":"Steve Welch","startTime":1550.04,"endTime":1552.65,"body":"Because as as you just said, everybody is so different."},{"speaker":"Steve Welch","startTime":1552.65,"endTime":1557.0,"body":"I think one of the one of the reasons the consumer has gone in a different direction than"},{"speaker":"Steve Welch","startTime":1557.0,"endTime":1561.95,"body":"the health care system, and the fact that the consumer understands better than than the"},{"speaker":"Steve Welch","startTime":1561.95,"endTime":1565.64,"body":"system that everybody's individual and everybody has unique needs."},{"speaker":"Steve Welch","startTime":1565.7,"endTime":1567.98,"body":"everybody responds to things in a different way."},{"speaker":"Steve Welch","startTime":1567.98,"endTime":1572.72,"body":"And what's different today than it was a decade is the consumer realizes the importance"},{"speaker":"Steve Welch","startTime":1572.72,"endTime":1575.18,"body":"of this and is out there trying to solve these problems."},{"speaker":"Steve Welch","startTime":1575.18,"endTime":1579.74,"body":"And it's places like Restore that give them an avenue to connect with professionals in"},{"speaker":"Steve Welch","startTime":1579.74,"endTime":1583.46,"body":"the space, to try to understand what they can do to improve their, their health."},{"speaker":"Steve Welch","startTime":1583.85,"endTime":1588.47,"body":"so I think the first step, first step is always there's there's a professional team at a"},{"speaker":"Steve Welch","startTime":1588.47,"endTime":1590.18,"body":"studio. They are amazing."},{"speaker":"Steve Welch","startTime":1590.18,"endTime":1591.8600000000001,"body":"They are there. They love it."},{"speaker":"Steve Welch","startTime":1591.8600000000001,"endTime":1595.49,"body":"You know, one of the neat things about Restore, it's quite different than a hospital."},{"speaker":"Steve Welch","startTime":1595.52,"endTime":1599.3600000000001,"body":"Our nurses, a lot of them actually, almost everybody came from a hospital setting."},{"speaker":"Steve Welch","startTime":1599.3600000000001,"endTime":1602.99,"body":"And what they'll tell you is the reason they love working at Restore is it is very"},{"speaker":"Steve Welch","startTime":1602.99,"endTime":1607.49,"body":"different working with somebody every day that is proactive about their health versus"},{"speaker":"Steve Welch","startTime":1607.49,"endTime":1609.1100000000001,"body":"somebody that is now in the hospital."},{"speaker":"Steve Welch","startTime":1609.1100000000001,"endTime":1611.42,"body":"You know, they made some bad decisions often."},{"speaker":"Steve Welch","startTime":1611.42,"endTime":1614.84,"body":"And but sometimes it's just the nature of life."},{"speaker":"Steve Welch","startTime":1614.84,"endTime":1618.98,"body":"They're there. But often it's too late to really make changes where they love working at"},{"speaker":"Steve Welch","startTime":1618.98,"endTime":1620.51,"body":"Restore. They get to work with a client."},{"speaker":"Steve Welch","startTime":1620.51,"endTime":1624.56,"body":"They get to see them a couple times a week often, and, and they get to help build them"},{"speaker":"Steve Welch","startTime":1624.56,"endTime":1625.82,"body":"and get them on that journey."},{"speaker":"Peter Bowes","startTime":1625.91,"endTime":1629.1200000000001,"body":"How affordable is a visit to Restore?"},{"speaker":"Peter Bowes","startTime":1629.1200000000001,"endTime":1634.64,"body":"Because I suspect for a lot of people, this is just beyond what they are capable of, of"},{"speaker":"Peter Bowes","startTime":1634.64,"endTime":1636.14,"body":"spending on themselves."},{"speaker":"Peter Bowes","startTime":1636.14,"endTime":1640.52,"body":"And they might want to, but then they look at the price list and think, well, in this day"},{"speaker":"Peter Bowes","startTime":1640.52,"endTime":1644.18,"body":"and age, especially with the, you know, cost of living crisis that many people are"},{"speaker":"Peter Bowes","startTime":1644.18,"endTime":1650.09,"body":"dealing with, is this within the range of the healthy wealthy, as we often hear about"},{"speaker":"Peter Bowes","startTime":1650.09,"endTime":1656.0,"body":"these days? Or is it something that let's just to use the phrase, ordinary people can"},{"speaker":"Peter Bowes","startTime":1656.0,"endTime":1658.28,"body":"take advantage of, at least to some extent?"},{"speaker":"Steve Welch","startTime":1658.28,"endTime":1661.88,"body":"Yes. Our mission from day one was to make these these products and services more"},{"speaker":"Steve Welch","startTime":1661.88,"endTime":1666.89,"body":"accessible. you know, LeBron James, if you go to Restore, LeBron James has a restore in"},{"speaker":"Steve Welch","startTime":1666.89,"endTime":1669.32,"body":"his house. He has a massage therapist."},{"speaker":"Steve Welch","startTime":1669.32,"endTime":1673.34,"body":"He has a nurse. So that portion of the population was already already catered to."},{"speaker":"Steve Welch","startTime":1673.34,"endTime":1676.1,"body":"But what we saw is like it shouldn't just be for LeBron."},{"speaker":"Steve Welch","startTime":1676.1,"endTime":1679.88,"body":"It shouldn't just be for the super, super wealthy just to have access to these things."},{"speaker":"Steve Welch","startTime":1679.88,"endTime":1684.2,"body":"So each individual therapy we provide, the goal was to make it much more accessible."},{"speaker":"Steve Welch","startTime":1684.2,"endTime":1686.0,"body":"Today we are a membership based."},{"speaker":"Steve Welch","startTime":1686.0,"endTime":1690.2,"body":"And I'll tell you, your membership will be cheaper than if you go to Starbucks every day."},{"speaker":"Steve Welch","startTime":1690.47,"endTime":1692.8700000000001,"body":"it'll be cheaper to go to get a membership or Restore."},{"speaker":"Steve Welch","startTime":1692.8700000000001,"endTime":1697.07,"body":"And I'd argue for sure, that's going to improve your health more than, than Starbucks."},{"speaker":"Steve Welch","startTime":1697.07,"endTime":1700.13,"body":"So, you know, they are you know, they are."},{"speaker":"Steve Welch","startTime":1700.49,"endTime":1702.08,"body":"It is an investment. There's no question."},{"speaker":"Steve Welch","startTime":1702.08,"endTime":1703.3700000000001,"body":"It's an investment both time and money."},{"speaker":"Steve Welch","startTime":1703.3700000000001,"endTime":1706.3700000000001,"body":"But if you look at the return on that investment, I don't think there's a better place"},{"speaker":"Steve Welch","startTime":1706.3700000000001,"endTime":1709.82,"body":"that you're going to spend your money than at a restore or anywhere else where you're"},{"speaker":"Steve Welch","startTime":1709.82,"endTime":1710.9,"body":"investing in your health."},{"speaker":"Steve Welch","startTime":1710.9,"endTime":1712.91,"body":"Today, not 20 years from now."},{"speaker":"Steve Welch","startTime":1712.91,"endTime":1714.26,"body":"When you're when it's too late."},{"speaker":"Peter Bowes","startTime":1714.53,"endTime":1716.78,"body":"It's a isn't it? I'm interested in your thoughts on this, Steve."},{"speaker":"Peter Bowes","startTime":1716.78,"endTime":1720.53,"body":"It is a for some people, a psychological dilemma, isn't it, that it's so tempting,"},{"speaker":"Peter Bowes","startTime":1720.53,"endTime":1725.0,"body":"whether it's Starbucks or whatever your coffee shop of choice is that what's usually"},{"speaker":"Peter Bowes","startTime":1725.0,"endTime":1730.7,"body":"about $7 these days for a a grande whatever it is, as opposed to spending that money on"},{"speaker":"Peter Bowes","startTime":1730.7,"endTime":1735.74,"body":"something like you've been talking about, can you help people with that dilemma?"},{"speaker":"Peter Bowes","startTime":1735.74,"endTime":1740.6,"body":"There's that impulse buy of the coffee, isn't there, as opposed to the more considered"},{"speaker":"Peter Bowes","startTime":1740.6,"endTime":1745.16,"body":"decision to do something that could potentially benefit their health?"},{"speaker":"Steve Welch","startTime":1745.16,"endTime":1749.1200000000001,"body":"Yeah. So I mean, the Starbucks coffee, or wherever it may be, is loaded with sugar."},{"speaker":"Steve Welch","startTime":1749.1200000000001,"endTime":1750.14,"body":"It's loaded with caffeine."},{"speaker":"Steve Welch","startTime":1750.14,"endTime":1753.38,"body":"There's a lot of things that literally happen at a chemistry level that tell the brain, I"},{"speaker":"Steve Welch","startTime":1753.38,"endTime":1757.7,"body":"want that, I want that, I want that, again, where I think we've really differentiate"},{"speaker":"Steve Welch","startTime":1757.7,"endTime":1763.04,"body":"ourselves versus other, players in the space, is that understanding of starting with why"},{"speaker":"Steve Welch","startTime":1763.04,"endTime":1764.84,"body":"you're there? It all starts with why."},{"speaker":"Steve Welch","startTime":1765.2,"endTime":1769.64,"body":"And from that it is helping the client develop a plan for them to address whatever that"},{"speaker":"Steve Welch","startTime":1769.67,"endTime":1774.1100000000001,"body":"why is whether again, it's to get over an injury or whether it's to improve their energy"},{"speaker":"Steve Welch","startTime":1774.1100000000001,"endTime":1777.47,"body":"levels. And the reason the business works is we're able to change that for them."},{"speaker":"Steve Welch","startTime":1777.47,"endTime":1779.66,"body":"You know, people leave feeling better."},{"speaker":"Steve Welch","startTime":1779.9,"endTime":1784.07,"body":"they leave over a long period of time seeing results because that they stick with the"},{"speaker":"Steve Welch","startTime":1784.07,"endTime":1787.91,"body":"programs. But, you know, we come, you know, you will leave if you come to the Restore,"},{"speaker":"Steve Welch","startTime":1787.91,"endTime":1791.0,"body":"literally, they'll say they'll spend some time with you and you'll leave with a wellness"},{"speaker":"Steve Welch","startTime":1791.0,"endTime":1792.2,"body":"plan. This is what we recommend."},{"speaker":"Steve Welch","startTime":1792.2,"endTime":1795.6200000000001,"body":"It may be cryotherapy twice a week, sauna twice a week."},{"speaker":"Steve Welch","startTime":1795.6200000000001,"endTime":1798.8,"body":"It may be, you know, drip with these three things once every other week."},{"speaker":"Steve Welch","startTime":1798.8,"endTime":1801.38,"body":"No matter what it is, you'll leave with what that plan looks like."},{"speaker":"Steve Welch","startTime":1801.38,"endTime":1805.25,"body":"And from that, I think that's where the investment, you know, we maybe we have to do a"},{"speaker":"Steve Welch","startTime":1805.25,"endTime":1810.02,"body":"better job as a society of saying, yeah, $7 a day in coffee is $210 a month."},{"speaker":"Steve Welch","startTime":1810.02,"endTime":1811.97,"body":"That's a big expense, you know."},{"speaker":"Steve Welch","startTime":1811.97,"endTime":1815.39,"body":"Or I our Restore memberships $180, whatever it may be."},{"speaker":"Steve Welch","startTime":1815.39,"endTime":1819.98,"body":"There's different, different tiers, but I think there's no question, everybody would"},{"speaker":"Steve Welch","startTime":1819.98,"endTime":1825.0,"body":"agree that the spend the investment, if you will, on your health as opposed to thesugar"},{"speaker":"Steve Welch","startTime":1825.03,"endTime":1827.82,"body":"hit over long period of time is going to have a better impact."},{"speaker":"Peter Bowes","startTime":1828.24,"endTime":1831.21,"body":"And the key here isn't it is being proactive."},{"speaker":"Peter Bowes","startTime":1831.21,"endTime":1834.0,"body":"It is thinking about your health."},{"speaker":"Peter Bowes","startTime":1834.0,"endTime":1839.22,"body":"And you've already referred to your concerns about the, well, the American health system."},{"speaker":"Peter Bowes","startTime":1839.22,"endTime":1844.05,"body":"And we often hear the phrase that this is a system that is just treating sickness, and we"},{"speaker":"Peter Bowes","startTime":1844.05,"endTime":1846.8700000000001,"body":"hear very little about preventative care."},{"speaker":"Peter Bowes","startTime":1846.9,"endTime":1850.1100000000001,"body":"It is ultimately down to the individual, isn't it?"},{"speaker":"Steve Welch","startTime":1850.59,"endTime":1855.6,"body":"100%. You know, we have to make choices every day, and those choices are going to have"},{"speaker":"Steve Welch","startTime":1855.6,"endTime":1857.64,"body":"impact on our lives. We have agency over our lives."},{"speaker":"Steve Welch","startTime":1857.64,"endTime":1861.9,"body":"I think as a society, sometimes we seem right now to be losing that, that idea."},{"speaker":"Steve Welch","startTime":1861.9,"endTime":1863.88,"body":"But we all have agency over our lives."},{"speaker":"Steve Welch","startTime":1863.88,"endTime":1868.32,"body":"And, you know, I think what we need to do as a society is empower the consumer to"},{"speaker":"Steve Welch","startTime":1868.32,"endTime":1872.64,"body":"understand again, how their decisions today are likely to affect them in the long term."},{"speaker":"Steve Welch","startTime":1872.64,"endTime":1876.57,"body":"And I think that is the challenge, which is that's not always easy to see."},{"speaker":"Steve Welch","startTime":1876.57,"endTime":1881.7,"body":"And I think that's why 22 year olds are pretty terrible at making good health decisions"},{"speaker":"Steve Welch","startTime":1881.7,"endTime":1886.29,"body":"because, the body doesn't give them any kind of signal that, hey, that's a problem."},{"speaker":"Steve Welch","startTime":1886.5,"endTime":1889.02,"body":"Whereas you get older, you get that signal."},{"speaker":"Steve Welch","startTime":1889.29,"endTime":1894.09,"body":"and I think the key is, you know, for us is to once that signal starts to happen, hey, I"},{"speaker":"Steve Welch","startTime":1894.09,"endTime":1895.95,"body":"do have aches and pains. I do have loss of energy."},{"speaker":"Steve Welch","startTime":1895.95,"endTime":1899.58,"body":"That is where the consumer is going to be willing to make those investments."},{"speaker":"Steve Welch","startTime":1899.58,"endTime":1902.31,"body":"And that's that's really where we focus on that, that age group."},{"speaker":"Steve Welch","startTime":1902.31,"endTime":1904.65,"body":"It's again, it's not that we don't like 22 year olds."},{"speaker":"Steve Welch","startTime":1904.8,"endTime":1909.72,"body":"it's just that 22 year olds, we see the, you know, retention on 22 year olds is actually"},{"speaker":"Steve Welch","startTime":1909.72,"endTime":1912.09,"body":"pretty low compared to somebody that's 42."},{"speaker":"Steve Welch","startTime":1912.09,"endTime":1915.84,"body":"And it's because, again, their bodies are just too good."},{"speaker":"Steve Welch","startTime":1915.84,"endTime":1920.49,"body":"They're just if you're 22 and out there listening, it's pretty amazing."},{"speaker":"Steve Welch","startTime":1920.49,"endTime":1924.6,"body":"You don't appreciate my father when I say that, expressions for my father is, you know,"},{"speaker":"Steve Welch","startTime":1924.69,"endTime":1928.68,"body":"youth is wasted on the young, and there's there's a lot of truth to that."},{"speaker":"Steve Welch","startTime":1928.8600000000001,"endTime":1931.56,"body":"and again, as you get older, you start to appreciate that."},{"speaker":"Peter Bowes","startTime":1931.56,"endTime":1935.91,"body":"Do you see that potentially changing, though, that those attitudes of younger people, I"},{"speaker":"Peter Bowes","startTime":1935.91,"endTime":1941.25,"body":"often say, if only I knew when I was in my 20s and my 30s, what I know now about health"},{"speaker":"Peter Bowes","startTime":1941.25,"endTime":1945.03,"body":"and and fitness, my life would have been probably quite dramatically different."},{"speaker":"Peter Bowes","startTime":1945.03,"endTime":1947.49,"body":"And my health status throughout my life."},{"speaker":"Steve Welch","startTime":1947.49,"endTime":1950.16,"body":"Yeah, I think there's some indication it is changing."},{"speaker":"Steve Welch","startTime":1950.16,"endTime":1954.1200000000001,"body":"If you look at alcohol consumption, it's going down for young people."},{"speaker":"Steve Welch","startTime":1954.84,"endTime":1957.48,"body":"you know, if we this is a much deeper dive."},{"speaker":"Steve Welch","startTime":1957.48,"endTime":1961.23,"body":"But if you get into there's, there's, there's, uh, conflicting headwinds for, for the"},{"speaker":"Steve Welch","startTime":1961.23,"endTime":1964.1100000000001,"body":"youth, number one, I think they do understand risks better."},{"speaker":"Steve Welch","startTime":1964.1100000000001,"endTime":1969.09,"body":"So if you look at, things like, you know, unwanted pregnancies are down, if you look at,"},{"speaker":"Steve Welch","startTime":1969.27,"endTime":1971.82,"body":"you know, sexual activity at a young age is down."},{"speaker":"Steve Welch","startTime":1971.82,"endTime":1973.41,"body":"You look at alcohol consumption is down."},{"speaker":"Steve Welch","startTime":1973.41,"endTime":1977.19,"body":"However, it's also being replaced with a lot of things that are pretty negative."},{"speaker":"Steve Welch","startTime":1977.25,"endTime":1981.96,"body":"so more screen time, less movement, less exercise, more isolation."},{"speaker":"Steve Welch","startTime":1982.26,"endTime":1986.94,"body":"so I think we're helping them by helping them see, you know, the risks that are out there"},{"speaker":"Steve Welch","startTime":1986.94,"endTime":1991.53,"body":"with some bad decisions. But I also think there might be that we're we're scaring the"},{"speaker":"Steve Welch","startTime":1991.53,"endTime":1993.39,"body":"crap out of them so they don't leave their bedrooms."},{"speaker":"Steve Welch","startTime":1993.39,"endTime":1994.83,"body":"And I think there is this balance."},{"speaker":"Steve Welch","startTime":1994.83,"endTime":1997.41,"body":"I'm full disclosure, my wife and I are a free range."},{"speaker":"Steve Welch","startTime":1997.41,"endTime":1998.79,"body":"We have free range children."},{"speaker":"Steve Welch","startTime":1999.1200000000001,"endTime":2001.85,"body":"I wait every day for the police to show up at our door."},{"speaker":"Steve Welch","startTime":2001.91,"endTime":2003.47,"body":"because we just let the kids run around."},{"speaker":"Steve Welch","startTime":2003.47,"endTime":2006.02,"body":"That is, that is not become common."},{"speaker":"Steve Welch","startTime":2006.02,"endTime":2009.77,"body":"And even and I suspect in my own neighborhood, we're kind of the weirdos."},{"speaker":"Steve Welch","startTime":2010.13,"endTime":2013.16,"body":"but I do think that we got to find a way to get kids back out."},{"speaker":"Steve Welch","startTime":2013.16,"endTime":2015.08,"body":"Moving, socializing."},{"speaker":"Steve Welch","startTime":2015.23,"endTime":2020.1200000000001,"body":"that's that's the part that that's there's so much good progress that's been made, but"},{"speaker":"Steve Welch","startTime":2020.1200000000001,"endTime":2023.72,"body":"it's been made at the expense of some, some pretty serious negatives that we got to"},{"speaker":"Steve Welch","startTime":2023.72,"endTime":2024.71,"body":"figure out how to fix."},{"speaker":"Peter Bowes","startTime":2024.71,"endTime":2026.9,"body":"Just to drill briefly into that."},{"speaker":"Peter Bowes","startTime":2026.9,"endTime":2028.94,"body":"You say free range children."},{"speaker":"Peter Bowes","startTime":2028.94,"endTime":2030.29,"body":"What exactly do you mean?"},{"speaker":"Steve Welch","startTime":2030.29,"endTime":2035.3600000000001,"body":"Yeah, it means,Our kids, we kick them out of the house in the morning, and they, we live"},{"speaker":"Steve Welch","startTime":2035.3600000000001,"endTime":2039.1100000000001,"body":"on Lake Austin, and they can go be on Lake Austin and I, you know, nobody's going to"},{"speaker":"Steve Welch","startTime":2039.1100000000001,"endTime":2040.91,"body":"drown. And we're hiking trails."},{"speaker":"Steve Welch","startTime":2040.91,"endTime":2044.6,"body":"They can go play in the woods and they can, be at friends houses."},{"speaker":"Steve Welch","startTime":2044.8700000000001,"endTime":2046.46,"body":"they do have to tell us when they're going to be home."},{"speaker":"Steve Welch","startTime":2046.46,"endTime":2048.29,"body":"They got to give us an indication of where they are."},{"speaker":"Steve Welch","startTime":2048.29,"endTime":2051.29,"body":"But truthfully, in the middle of the day, on a weekend, I often don't know where the kids"},{"speaker":"Steve Welch","startTime":2051.29,"endTime":2052.4,"body":"are, and I'm totally fine with that."},{"speaker":"Steve Welch","startTime":2052.4,"endTime":2053.63,"body":"I think that's a healthy thing."},{"speaker":"Steve Welch","startTime":2053.81,"endTime":2056.5699999999997,"body":"but that is that is definitely not the norm."},{"speaker":"Peter Bowes","startTime":2056.5699999999997,"endTime":2058.79,"body":"It sounds like a blissful childhood to me."},{"speaker":"Peter Bowes","startTime":2059.0899999999997,"endTime":2062.15,"body":"Steve, you you mentioned alcohol just a moment ago."},{"speaker":"Peter Bowes","startTime":2062.15,"endTime":2066.65,"body":"It was interesting. I was at a health focused conference recently and doing a little"},{"speaker":"Peter Bowes","startTime":2066.65,"endTime":2071.5099999999998,"body":"round table with people, and it was the it was the younger was the younger people in this"},{"speaker":"Peter Bowes","startTime":2071.5099999999998,"endTime":2076.19,"body":"discussion who were more determined that they didn't want to drink."},{"speaker":"Peter Bowes","startTime":2076.19,"endTime":2081.92,"body":"And the crucial point was that they felt respected by their peers for not drinking, which"},{"speaker":"Peter Bowes","startTime":2081.92,"endTime":2087.23,"body":"I think is quite a seismic shift from that peer pressure that I think maybe a lot of us"},{"speaker":"Peter Bowes","startTime":2087.23,"endTime":2089.72,"body":"felt when we were younger to start drinking."},{"speaker":"Peter Bowes","startTime":2089.72,"endTime":2092.93,"body":"That does seem to be changing in quite a significant way."},{"speaker":"Steve Welch","startTime":2092.93,"endTime":2094.04,"body":"That's that's great to hear."},{"speaker":"Steve Welch","startTime":2094.04,"endTime":2097.19,"body":"That's I think that is that's probably that's true."},{"speaker":"Steve Welch","startTime":2097.61,"endTime":2099.14,"body":"and I think that's pretty amazing."},{"speaker":"Peter Bowes","startTime":2099.14,"endTime":2100.4900000000002,"body":"What is your view on alcohol?"},{"speaker":"Peter Bowes","startTime":2100.61,"endTime":2104.27,"body":"I'm quite interested in alcohol because about five months ago I didn't have one of those"},{"speaker":"Peter Bowes","startTime":2104.27,"endTime":2106.22,"body":"days where. Right, I'm going to stop drinking alcohol."},{"speaker":"Peter Bowes","startTime":2106.22,"endTime":2110.78,"body":"It just kind of phased out of my life and it's no longer of interest to me."},{"speaker":"Peter Bowes","startTime":2110.78,"endTime":2114.83,"body":"I still like the taste of it, but I don't drink it because I don't see it doing me any"},{"speaker":"Peter Bowes","startTime":2114.83,"endTime":2119.18,"body":"good and don't particularly enjoy it in the in the medium to long term."},{"speaker":"Peter Bowes","startTime":2119.18,"endTime":2123.71,"body":"And we're talking relatively small amounts of alcohol, a glass of wine, one bottle of"},{"speaker":"Peter Bowes","startTime":2123.71,"endTime":2128.88,"body":"beer. Is no interest to me anymore, and I feel overall much better for not doing it."},{"speaker":"Steve Welch","startTime":2129.27,"endTime":2131.82,"body":"yeah, I'm probably not the right person to ask."},{"speaker":"Steve Welch","startTime":2131.97,"endTime":2136.26,"body":"Well, I'll give you my my story with alcohol, which is, you know, I almost never drink"},{"speaker":"Steve Welch","startTime":2136.26,"endTime":2137.82,"body":"alcohol. I don't do it for a couple reasons."},{"speaker":"Steve Welch","startTime":2137.82,"endTime":2142.26,"body":"Number one, I don't, I choose not to do it because I think kids model behavior they see."},{"speaker":"Steve Welch","startTime":2142.47,"endTime":2145.38,"body":"and by me not drinking, I think it reduces the chances of them drinking."},{"speaker":"Steve Welch","startTime":2145.38,"endTime":2146.7,"body":"So that's the primary reason today."},{"speaker":"Steve Welch","startTime":2146.7,"endTime":2148.92,"body":"But when I was about 27 years old."},{"speaker":"Steve Welch","startTime":2148.92,"endTime":2151.56,"body":"So I, you know, I went to college, I drank a lot in college."},{"speaker":"Steve Welch","startTime":2151.56,"endTime":2154.14,"body":"I drank a lot post college when I was building my first company."},{"speaker":"Steve Welch","startTime":2154.47,"endTime":2157.71,"body":"anybody any client that wanted to go out and drink at night, I would go out with them."},{"speaker":"Steve Welch","startTime":2157.71,"endTime":2159.66,"body":"I mean, without fail, seven days a week."},{"speaker":"Steve Welch","startTime":2159.66,"endTime":2162.36,"body":"You know, I was I was hungry, trying to survive as a as a company."},{"speaker":"but about 27, I'd been out until, like, 4","startTime":2162.72,"endTime":2166.77,"body":"00 in the morning."},{"speaker":"but about 27, I'd been out until, like, 4","startTime":2166.86,"endTime":2168.87,"body":"I don't even know why, but."},{"speaker":"but about 27, I'd been out until, like, 4","startTime":2169.23,"endTime":2170.28,"body":"And I was hung over."},{"speaker":"I woke up at, like, 2","startTime":2170.28,"endTime":2171.9,"body":"00 in the afternoon."},{"speaker":"I woke up at, like, 2","startTime":2171.9,"endTime":2176.82,"body":"I had missed my nephew's, football game, which I loved watching."},{"speaker":"I woke up at, like, 2","startTime":2176.82,"endTime":2178.59,"body":"And I wrote a letter myself that day."},{"speaker":"I woke up at, like, 2","startTime":2178.59,"endTime":2181.41,"body":"I said, you just you're you're pissing your life away."},{"speaker":"I woke up at, like, 2","startTime":2182.16,"endTime":2184.68,"body":"this you're missing the important parts of life."},{"speaker":"I woke up at, like, 2","startTime":2184.68,"endTime":2189.0,"body":"Don't do this. And from that point on, I very, very rarely drank."},{"speaker":"I woke up at, like, 2","startTime":2189.2400000000002,"endTime":2192.9,"body":"you know, again, I sometimes will have a sip of beer if it's around and there's no other"},{"speaker":"I woke up at, like, 2","startTime":2192.9,"endTime":2195.27,"body":"option, but, but that's a choice I made."},{"speaker":"I woke up at, like, 2","startTime":2195.36,"endTime":2196.98,"body":"and that was an easy choice for me."},{"speaker":"I woke up at, like, 2","startTime":2196.98,"endTime":2198.45,"body":"I don't think that's easy for a lot of people."},{"speaker":"I woke up at, like, 2","startTime":2198.45,"endTime":2200.37,"body":"I think, you know, alcohol is addictive."},{"speaker":"I woke up at, like, 2","startTime":2200.7,"endTime":2204.72,"body":"like sugar. you know, I the challenge I have for a lot of people, and this is"},{"speaker":"I woke up at, like, 2","startTime":2204.72,"endTime":2208.44,"body":"controversial, which is, which has done more damage to society, sugar or alcohol at this"},{"speaker":"I woke up at, like, 2","startTime":2208.44,"endTime":2211.83,"body":"point. And I, you know, there's a pretty good debate on both sides."},{"speaker":"I woke up at, like, 2","startTime":2212.1,"endTime":2216.2400000000002,"body":"but I, you know, I think the people are realizing the damages."},{"speaker":"I woke up at, like, 2","startTime":2216.2400000000002,"endTime":2219.48,"body":"And I think, again, Offering's a great example, just even, you know, the amount of"},{"speaker":"I woke up at, like, 2","startTime":2219.48,"endTime":2224.61,"body":"friends I have that would have 1 or 2 glasses of wine a night and to be able to see what"},{"speaker":"I woke up at, like, 2","startTime":2224.61,"endTime":2228.06,"body":"that did to them, that really is what enabled them to say, hey, this just isn't worth it."},{"speaker":"I woke up at, like, 2","startTime":2228.06,"endTime":2230.13,"body":"It's not worth not feeling perfect."},{"speaker":"I woke up at, like, 2","startTime":2230.13,"endTime":2234.21,"body":"And as you just mentioned, once you stop drinking, the idea of drinking is terrible."},{"speaker":"I woke up at, like, 2","startTime":2234.21,"endTime":2236.7,"body":"Like if I drank a beer at this point, I think I'd wake up, hung up."},{"speaker":"I woke up at, like, 2","startTime":2236.76,"endTime":2238.83,"body":"One beer, I suspect I'd be hung over."},{"speaker":"I woke up at, like, 2","startTime":2239.16,"endTime":2244.35,"body":"so it's a great. The good news is, once you do stop drinking, it's kind of reinforces,"},{"speaker":"I woke up at, like, 2","startTime":2244.35,"endTime":2245.61,"body":"hey, it's just not worth it."},{"speaker":"I woke up at, like, 2","startTime":2245.61,"endTime":2247.53,"body":"Because when you do it, you feel like such crap."},{"speaker":"Peter Bowes","startTime":2248.04,"endTime":2249.36,"body":"Yeah, I totally agree."},{"speaker":"Peter Bowes","startTime":2249.36,"endTime":2253.08,"body":"I think there's actually a feel good feeling from not drinking."},{"speaker":"Peter Bowes","startTime":2253.08,"endTime":2254.46,"body":"And it's not just that."},{"speaker":"Peter Bowes","startTime":2254.46,"endTime":2258.96,"body":"Oh, aren't I clever? I'm not drinking is actually a physical sort of sense of well-being"},{"speaker":"Peter Bowes","startTime":2258.96,"endTime":2262.92,"body":"that you get from not thinking about it, knowing you're going to be clear headed."},{"speaker":"Peter Bowes","startTime":2262.92,"endTime":2265.7400000000002,"body":"I think perhaps this is the biggest for me, knowing that you're going to be clear headed"},{"speaker":"Peter Bowes","startTime":2265.7400000000002,"endTime":2266.58,"body":"the next morning."},{"speaker":"Steve Welch","startTime":2266.58,"endTime":2268.23,"body":"So, Peter, how do you manage sugar?"},{"speaker":"Peter Bowes","startTime":2268.23,"endTime":2269.28,"body":"How do I manage sugar?"},{"speaker":"Peter Bowes","startTime":2269.28,"endTime":2275.25,"body":"I try not to eat foods that have added sugar, but clearly I eat a lot of fruit."},{"speaker":"Peter Bowes","startTime":2275.25,"endTime":2278.52,"body":"But that is the kind of sugar that I think is acceptable."},{"speaker":"Peter Bowes","startTime":2278.52,"endTime":2284.97,"body":"I don't eat processed food most of the time I don't eat food out of packets."},{"speaker":"Peter Bowes","startTime":2284.97,"endTime":2289.77,"body":"I'm probably quite similar to you in many respects that I'm a pescatarian as well."},{"speaker":"Peter Bowes","startTime":2289.77,"endTime":2295.41,"body":"So I try to eat lots of vegetables and get my protein from legumes and from nuts and from"},{"speaker":"Peter Bowes","startTime":2295.41,"endTime":2296.79,"body":"beans and from peas."},{"speaker":"Peter Bowes","startTime":2296.79,"endTime":2298.68,"body":"And I love Indian food."},{"speaker":"Peter Bowes","startTime":2298.68,"endTime":2302.46,"body":"A lot of really good vegan/vegetarian food in that sphere."},{"speaker":"Peter Bowes","startTime":2302.46,"endTime":2305.94,"body":"And I might have salmon a couple of times a week."},{"speaker":"Peter Bowes","startTime":2305.94,"endTime":2309.81,"body":"So I keep my I don't eat breakfast cereals with added sugar."},{"speaker":"Peter Bowes","startTime":2309.81,"endTime":2314.52,"body":"I eat oatmeal, which some people don't think is a particularly good idea, but I quite"},{"speaker":"Peter Bowes","startTime":2314.52,"endTime":2320.01,"body":"like my overnight oats and I love my berries and bananas."},{"speaker":"Peter Bowes","startTime":2320.01,"endTime":2321.39,"body":"Give me a nice energy boost."},{"speaker":"Peter Bowes","startTime":2321.39,"endTime":2322.59,"body":"That's that's my kind of."},{"speaker":"Steve Welch","startTime":2323.16,"endTime":2325.62,"body":"So which was harder for you? Kicking alcohol or kicking sugar?"},{"speaker":"Peter Bowes","startTime":2327.18,"endTime":2329.1,"body":"I would say probably sugar."},{"speaker":"Peter Bowes","startTime":2329.25,"endTime":2335.52,"body":"Alcohol kind of phased itself out of my life, but I still consume some sugar and could"},{"speaker":"Peter Bowes","startTime":2335.52,"endTime":2340.2,"body":"probably, if I really deeply thought about it, eat less sugar."},{"speaker":"Peter Bowes","startTime":2340.2,"endTime":2345.72,"body":"And so yes, I think not from a mindset perspective, but I think more from a practical"},{"speaker":"Peter Bowes","startTime":2345.72,"endTime":2348.63,"body":"perspective. It's hard to get sugar out of your life."},{"speaker":"Steve Welch","startTime":2348.63,"endTime":2352.77,"body":"Yeah, it's everywhere. I think I actually think it's more addictive to, you know, so"},{"speaker":"Steve Welch","startTime":2352.77,"endTime":2355.86,"body":"cutting out red meat, you know, cutting out it was easy."},{"speaker":"Steve Welch","startTime":2356.19,"endTime":2358.2,"body":"my wife cooks bacon for the kids in the morning."},{"speaker":"Steve Welch","startTime":2358.2,"endTime":2361.65,"body":"And I will tell you, the hardest thing if you're a pescatarian is if you smell bacon."},{"speaker":"Steve Welch","startTime":2361.65,"endTime":2362.7,"body":"It's just heaven."},{"speaker":"Steve Welch","startTime":2362.7,"endTime":2365.67,"body":"It's like torture. but getting rid of meat was was easy."},{"speaker":"Steve Welch","startTime":2365.67,"endTime":2367.83,"body":"It is the for me, the challenge of sugar."},{"speaker":"Steve Welch","startTime":2367.83,"endTime":2369.39,"body":"Like I have a sweet tooth."},{"speaker":"Steve Welch","startTime":2369.54,"endTime":2370.62,"body":"it calls my name."},{"speaker":"Steve Welch","startTime":2370.62,"endTime":2371.73,"body":"If it's in the house, I'll eat it."},{"speaker":"Steve Welch","startTime":2371.73,"endTime":2374.79,"body":"And this is why, you know, one of the life hacks I think is really important for people"},{"speaker":"Steve Welch","startTime":2374.79,"endTime":2378.9900000000002,"body":"is, you know, surround yourself with good people, number one, you know, but that have"},{"speaker":"Steve Welch","startTime":2378.9900000000002,"endTime":2381.27,"body":"healthy habits, but also surround yourself with good foods."},{"speaker":"Steve Welch","startTime":2381.27,"endTime":2383.4,"body":"And if it's if the good foods are there, you're going to eat those."},{"speaker":"Steve Welch","startTime":2383.4,"endTime":2385.2,"body":"If the crap is there, you're going to eat the crap."},{"speaker":"Steve Welch","startTime":2385.2,"endTime":2388.77,"body":"So it's for me. I beg my wife when she goes to the grocery store or and when I go to the"},{"speaker":"Steve Welch","startTime":2388.77,"endTime":2390.33,"body":"grocery store, please just don't buy."},{"speaker":"Steve Welch","startTime":2390.33,"endTime":2392.7,"body":"Don't buy the snacks because if they're there, I'll eat them."},{"speaker":"Peter Bowes","startTime":2392.7,"endTime":2395.61,"body":"I agree with you. I'm. You know, I'm no angel when it comes to this sort of thing."},{"speaker":"Peter Bowes","startTime":2395.61,"endTime":2402.78,"body":"And if there's a birthday cake in the fridge with beautiful sweet cream on the top and a"},{"speaker":"Peter Bowes","startTime":2402.78,"endTime":2407.22,"body":"chocolate around the side, I will dive into it because I think it tastes great."},{"speaker":"Peter Bowes","startTime":2407.22,"endTime":2411.21,"body":"And you know, honestly, once in a blue moon, I think that is probably fine."},{"speaker":"Steve Welch","startTime":2411.21,"endTime":2411.3,"body":"Yeah of course."},{"speaker":"Peter Bowes","startTime":2411.3,"endTime":2414.9900000000002,"body":"You know, if you're celebrating one of your children's birthdays or whomever it is, I"},{"speaker":"Peter Bowes","startTime":2414.9900000000002,"endTime":2417.27,"body":"think that's okay. It's just what you do every day, isn't it?"},{"speaker":"Steve Welch","startTime":2417.27,"endTime":2421.47,"body":"Yeah. I think some of the life hacks that we're seeing work are find a substitution."},{"speaker":"Steve Welch","startTime":2421.47,"endTime":2424.26,"body":"So for example, I have I think it's 87% cocoa."},{"speaker":"Steve Welch","startTime":2424.45,"endTime":2427.51,"body":"Dark chocolate, which, by the way, doesn't taste that great."},{"speaker":"Steve Welch","startTime":2427.51,"endTime":2430.6,"body":"But when I have an urge for sugar, I eat that which is pretty healthy."},{"speaker":"Steve Welch","startTime":2430.96,"endTime":2432.64,"body":"it kind of satisfies it a little bit."},{"speaker":"Steve Welch","startTime":2432.64,"endTime":2437.29,"body":"But also, if I didn't have that, I would pull something else out."},{"speaker":"Steve Welch","startTime":2437.29,"endTime":2441.04,"body":"I think that's the key for me is to try to find if I see a problem."},{"speaker":"Steve Welch","startTime":2441.04,"endTime":2442.09,"body":"I'm an engineer. You'll see."},{"speaker":"Steve Welch","startTime":2442.09,"endTime":2446.11,"body":"This is, you know, you know, define the problem and then find a solution to that problem"},{"speaker":"Steve Welch","startTime":2446.11,"endTime":2449.59,"body":"that works for you. And I think that's what's I think Americans need to be figured out."},{"speaker":"Steve Welch","startTime":2449.59,"endTime":2451.69,"body":"Those tools and that are different for everybody."},{"speaker":"Peter Bowes","startTime":2452.26,"endTime":2456.51,"body":"And one thing that's really helpful for me is to have a mindset of, of habits and"},{"speaker":"Peter Bowes","startTime":2456.51,"endTime":2462.91,"body":"routines. And I know I think habits are sometimes described as routines with soul that,"},{"speaker":"Peter Bowes","startTime":2462.91,"endTime":2468.52,"body":"you know, go to the heart of the fabric of your being and that if you can develop those"},{"speaker":"Peter Bowes","startTime":2468.52,"endTime":2475.33,"body":"positive habits with these issues in mind, alcohol, sugar, way of life, what you eat,"},{"speaker":"Peter Bowes","startTime":2475.33,"endTime":2477.52,"body":"that you are potentially on the right road."},{"speaker":"Peter Bowes","startTime":2477.52,"endTime":2482.69,"body":"And once you, I mean the best habit that I've adopted in the last few years is my one"},{"speaker":"Peter Bowes","startTime":2482.69,"endTime":2485.44,"body":"hour hike first thing in the morning before I do anything."},{"speaker":"Peter Bowes","startTime":2485.44,"endTime":2489.76,"body":"Before I eat anything, I get out with the two dogs, and the two dogs are a really big"},{"speaker":"Peter Bowes","startTime":2489.76,"endTime":2493.3,"body":"part of that because if they don't go, I know about it."},{"speaker":"Peter Bowes","startTime":2493.3,"endTime":2497.53,"body":"They want to go. But it's the best habit that I indulge in every day."},{"speaker":"Peter Bowes","startTime":2497.53,"endTime":2498.85,"body":"It's the best hour of the day."},{"speaker":"Steve Welch","startTime":2498.85,"endTime":2501.76,"body":"Yeah. Now I'm going to steal that line from you for sure."},{"speaker":"Peter Bowes","startTime":2501.76,"endTime":2504.13,"body":"So let me, let me steal one of your lines."},{"speaker":"Peter Bowes","startTime":2504.13,"endTime":2508.87,"body":"Then, just as we finish, this is a line from the conclusion part of your book."},{"speaker":"Peter Bowes","startTime":2508.87,"endTime":2512.65,"body":"You're talking about the next step in your journey."},{"speaker":"Peter Bowes","startTime":2512.65,"endTime":2516.64,"body":"And you kind of posed a question to to readers of your book about the next step."},{"speaker":"Peter Bowes","startTime":2516.64,"endTime":2518.92,"body":"So what is your next step?"},{"speaker":"Steve Welch","startTime":2518.92,"endTime":2523.39,"body":"Well, from a business standpoint, we are really focused on, you know, so people often ask"},{"speaker":"Steve Welch","startTime":2523.39,"endTime":2525.19,"body":"me, you know, what does success look like for you?"},{"speaker":"Steve Welch","startTime":2525.19,"endTime":2526.21,"body":"And for us?"},{"speaker":"Steve Welch","startTime":2526.21,"endTime":2532.48,"body":"It is every community that we are in being able to show that community was affected for"},{"speaker":"Steve Welch","startTime":2532.48,"endTime":2537.22,"body":"the positive, like so that, you know, 30 years ago, 40 years ago, every community wanted"},{"speaker":"Steve Welch","startTime":2537.22,"endTime":2541.57,"body":"a YMCA. It was kind of a thing that if you were in a community, if you could get a YMCA"},{"speaker":"Steve Welch","startTime":2541.57,"endTime":2544.72,"body":"to move to your area, they were they were great for the community, brought everybody"},{"speaker":"Steve Welch","startTime":2544.72,"endTime":2548.02,"body":"together. They gave everybody a lot of health options as well."},{"speaker":"Steve Welch","startTime":2548.02,"endTime":2552.34,"body":"From just an exercise standpoint, it is to any community that wants to restore any"},{"speaker":"Steve Welch","startTime":2552.34,"endTime":2555.25,"body":"community that's focused on health, saying, I want to put a Restore here."},{"speaker":"Steve Welch","startTime":2555.25,"endTime":2558.1,"body":"And the reason I want to put a Restore here is I know it's going to have a positive"},{"speaker":"Steve Welch","startTime":2558.1,"endTime":2560.08,"body":"health outcome on the on the community I'm in."},{"speaker":"Steve Welch","startTime":2560.08,"endTime":2561.88,"body":"And we'll be able to show that with data over time."},{"speaker":"Steve Welch","startTime":2561.88,"endTime":2564.28,"body":"That's that's what gets, you know, I'm in a building right now."},{"speaker":"Steve Welch","startTime":2564.28,"endTime":2568.12,"body":"It's got over 100 people. What gets us so excited is we see that we are helping these"},{"speaker":"Steve Welch","startTime":2568.12,"endTime":2571.21,"body":"communities we're in. And and it's just a matter of how do we get to more communities?"},{"speaker":"Steve Welch","startTime":2571.21,"endTime":2577.48,"body":"Because they're they're, you know, while we have tens of thousands of members, that means"},{"speaker":"Steve Welch","startTime":2577.48,"endTime":2580.9,"body":"we have millions of people that actually don't know what we offer and making sure more"},{"speaker":"Steve Welch","startTime":2580.9,"endTime":2584.7400000000002,"body":"people understand what we have to offer, I think will, really have a positive impact on"},{"speaker":"Steve Welch","startTime":2584.7400000000002,"endTime":2588.43,"body":"society. So that's that's what's next for us is really making sure we continue to add"},{"speaker":"Steve Welch","startTime":2588.43,"endTime":2593.68,"body":"products and services and therapies that help clients, to pull that data together, to be"},{"speaker":"Steve Welch","startTime":2593.68,"endTime":2597.4,"body":"able to show those change of outcomes over a short period and long periods of time, and"},{"speaker":"Steve Welch","startTime":2597.4,"endTime":2600.4,"body":"then to get to as many people as we can to really change their outcomes."},{"speaker":"Peter Bowes","startTime":2600.4,"endTime":2601.96,"body":"And just a final question."},{"speaker":"Peter Bowes","startTime":2601.96,"endTime":2608.5,"body":"This is something I often ask people in terms of your own personal longevity aspirations,"},{"speaker":"Peter Bowes","startTime":2608.5,"endTime":2613.2400000000002,"body":"do you have goals and what are the reasons why you do this?"},{"speaker":"Peter Bowes","startTime":2613.2400000000002,"endTime":2618.97,"body":"If you really have to search into your heart and soul and explain why you do all of this"},{"speaker":"Peter Bowes","startTime":2619.06,"endTime":2621.67,"body":"as it relates to your your own longevity."},{"speaker":"Steve Welch","startTime":2621.67,"endTime":2625.54,"body":"So my own longevity. So I tend to I tend to think a little bit different."},{"speaker":"Steve Welch","startTime":2625.54,"endTime":2627.07,"body":"I tend to think of healthspan."},{"speaker":"Steve Welch","startTime":2627.82,"endTime":2632.5,"body":"and what I mean by that is I focus on the time in life when I can live relatively disease"},{"speaker":"Steve Welch","startTime":2632.5,"endTime":2634.72,"body":"free. I can I can do the things I could love to do."},{"speaker":"Steve Welch","startTime":2634.72,"endTime":2637.87,"body":"I can, I can kiteboard, I can surf, I can sail."},{"speaker":"Steve Welch","startTime":2638.17,"endTime":2643.0,"body":"for me, you know, I am focused on making sure I can do those as late in life as possible"},{"speaker":"Steve Welch","startTime":2643.0,"endTime":2644.86,"body":"for me, that that will be the success."},{"speaker":"Steve Welch","startTime":2645.46,"endTime":2649.9,"body":"I do think that we've we conflate lifespan and healthspan."},{"speaker":"Steve Welch","startTime":2649.9,"endTime":2653.59,"body":"I think most consumers I don't think I'm unique in this is actually really worried about"},{"speaker":"Steve Welch","startTime":2653.59,"endTime":2657.73,"body":"that. Healthspan the idea of, you know, um, later years."},{"speaker":"Steve Welch","startTime":2657.73,"endTime":2662.53,"body":"I living to be 120, but 30 of those years being terrible where I don't know who I am or"},{"speaker":"Steve Welch","startTime":2662.53,"endTime":2664.93,"body":"where I am, that to me has no interest."},{"speaker":"Steve Welch","startTime":2664.93,"endTime":2669.13,"body":"I have zero interest in that. So I think we're a little too focused on like making people"},{"speaker":"Steve Welch","startTime":2669.13,"endTime":2673.78,"body":"live longer. And what we are focused on here is making helping people live better for"},{"speaker":"Steve Welch","startTime":2673.78,"endTime":2678.31,"body":"longer. I think that's a pretty unique distinction and an important distinction that, you"},{"speaker":"Steve Welch","startTime":2678.31,"endTime":2680.35,"body":"know, my own personal drive."},{"speaker":"Steve Welch","startTime":2680.35,"endTime":2682.48,"body":"And I think that as a company, what we're focused on."},{"speaker":"Peter Bowes","startTime":2682.54,"endTime":2684.85,"body":"Well, Steve, this has been a fascinating conversation."},{"speaker":"Peter Bowes","startTime":2684.85,"endTime":2687.04,"body":"I am going to follow your work with interest."},{"speaker":"Peter Bowes","startTime":2687.04,"endTime":2688.51,"body":"I think you're doing a great job.Thank you so much."},{"speaker":"Steve Welch","startTime":2689.08,"endTime":2690.94,"body":"Peter. Thanks for having me."},{"speaker":"DISCLAIMER","startTime":2691.09,"endTime":2696.37,"body":"This podcast is for informational, educational and entertainment purposes only."},{"speaker":"DISCLAIMER","startTime":2696.4,"endTime":2698.89,"body":"We do not offer medical advice."},{"speaker":"DISCLAIMER","startTime":2698.92,"endTime":2704.26,"body":"If you have health concerns of any kind or you are considering adopting a new diet or"},{"speaker":"DISCLAIMER","startTime":2704.26,"endTime":2708.07,"body":"exercise regime, you should first consult your doctor."}]}