19. Masha Titova | Titov (modern lingerie) Artwork

The Founder

The Founder is a show that features world-class entrepreneurs and their early stories of ingenuity, struggle and perseverance to get their companies off the ground. Kallaway goes in-depth with founders in straight talk, uncensored conversations to understand their thoughts, feelings and actions behind the big decisions that influenced the direction of their startup. At the end of each episode, founders share their 1-2 favorite ideas for other businesses they wish existed and we riff on how they'd bring them to market.Think My First Million meets Joe Rogan meets How I Built This.

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The Founder

19. Masha Titova | Titov (modern lingerie)

August 25, 2020 • Kallaway / Masha Titova

Masha Titova is the Founder and CEO of Titov.
Masha went to school for fashion design and after graduating, moved to LA to work for several fashion houses and startups including Marc Jacobs, BCBG Maxazria, and YEEZY. As a production manager at Yeezy, she found herself working long hours traveling all over to different manufacturing facilities. In the middle of a super hot day, she felt uncomfortable with her bra and took it off during work. After feeling embarrassed and annoyed, she made it her mission to create lingerie that didn’t distract her from her day. And that’s how Titov was born.
Today at Titov, Masha and her team set out to make modern lingerie that’s comfortable and fun. They operate under a mentality that underwear should work with you, not against you, and drive a positive experience to support you throughout your day. They use high quality, sustainable materials, and offer non-restrictive sizes with the option for made-to-order.
Tune in to hear Masha's story!
As a special offer, Masha is giving our listeners 15% off your first order. Just use code "Founder" at checkout.
EPISODE TOPICS:

(2:05) Titov snapshot today
(3:00) Background and Titov founding story
(5:34) What makes Titov unique
(12:04) Learnings from working at YEEZY & BCBG
(14:01) Distribution strategy
(16:03) Marketing strategy and tactics
(22:36) Future of retail
(28:36) Competition
(31:51) Manifesting the future
(33:18) Hiring
(38:53) Mentor advice
(41:06) Frustrating/validating moment
(42:30) Fundraising approach
(46:25) Advice to younger self
(51:09) Learning & resources
(52:43) Masha's startup manifesto
(54:39) Masha's founder nomination

Titov - titovlabel.com

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Masha's learning and resource recommendations

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