46. Alex Lieberman | Morning Brew (business and tech news) Artwork

The Founder

The Founder is a show that features world-class entrepreneurs and their early stories of ingenuity, struggle and perseverance to get their companies off the ground. Kallaway goes in-depth with founders in straight talk, uncensored conversations to understand their thoughts, feelings and actions behind the big decisions that influenced the direction of their startup. At the end of each episode, founders share their 1-2 favorite ideas for other businesses they wish existed and we riff on how they'd bring them to market.Think My First Million meets Joe Rogan meets How I Built This.

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The Founder

46. Alex Lieberman | Morning Brew (business and tech news)

March 23, 2021 • Kallaway / Alex Lieberman

Alex Lieberman is the Co-Founder & CEO of Morning Brew.
Alex is a first time entrepreneur and started Morning Brew during his undergrad days at University of Michigan in 2015.
Morning Brew is a media company focused on delivering business and tech news to 3M+ subscribers. Alex and Co-Founder Austin grew Morning Brew into a household name on the back of their free daily business email. The team supercharged subscriber growth by building robust ambassador and referral programs and launching several other content products including Emerging Tech Brew, Marketing Brew, Retail Brew, Sidekick and their hit podcast, Business Casual. In October of 2020, Morning Brew sold a majority stake to Business Insider for a reported $75M.
Tune in to hear Alex’s story!
EPISODE TOPICS

Sections
- (2:29) – The Origin Story
- (6:04) – The Build
- (47:35) – The Founder
- (52:24) – The Brainstorm
Topics
- (2:29) Alex’s background
- (6:04) Growth playbook
- (8:18) Hub and spoke growth model
- (11:28) Ambassador and referral Programs
- (20:42) “We’ve got something” moment
- (23:39) What hasn’t worked
- (26:49) Hiring
- (34:27) Selling to Business Insider
- (41:06) Alex’s Startup Manifesto
- (47:35) Starting from scratch building an audience today
- (52:24) The Brainstorm – Business education and mental health via emotional sherpa

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Don't have time to listen to the full episode? Read the 5-minute version here