47. Leo Wang | Buffy (home goods - comfortable meets sustainable) Artwork

The Founder

The Founder is a show that features world-class entrepreneurs and their early stories of ingenuity, struggle and perseverance to get their companies off the ground. Kallaway goes in-depth with founders in straight talk, uncensored conversations to understand their thoughts, feelings and actions behind the big decisions that influenced the direction of their startup. At the end of each episode, founders share their 1-2 favorite ideas for other businesses they wish existed and we riff on how they'd bring them to market.Think My First Million meets Joe Rogan meets How I Built This.

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The Founder

47. Leo Wang | Buffy (home goods - comfortable meets sustainable)

April 06, 2021 • Kallaway / Leo Wang

Leo Wang is the Co-Founder & CEO of Buffy.
Buffy is a breath of fresh air in the home goods space, optimizing their products for two things – comfort and sustainability. After iterating and testing various comforter concepts for months, Leo and Co-Founder Shoaib launched with a promise to use earth-friendly fabrics and manufacturing methods to redefine the definition of soft. Today their product suite includes comforters, pillows, bedding and sheets made from eucalyptus, hemp and recycled polyester.
Tune in to hear Leo’s story!
EPISODE TOPICS

Sections
- (11:54) – The Origin Story
- (14:57) – The Build
- (49:57) – The Brainstorm
- (55:43) – The Founder
Topics
- (2:23) Leo’s background
- (7:45) Speech writing for the UK House of Lords
- (11:54) Assessing the market opportunity
- (14:57) Buffy’s core values
- (17:47) The importance of sustainability at Buffy
- (22:39) Building a culture of innovation
- (26:50) Product roadmap
- (29:53) What hasn’t worked in growing Buffy
- (33:44) Hiring
- (38:47) Startup Manifesto
- (49:57) Brainstorm – home goods products designed to deliver comfort while traveling and furniture as fashion
- (55:43) Advice to younger self
- (58:54) Leo’s wellness stack
- (1:01:53) Emerging trends