The And She Looked Up Podcast

EP098: Aligning Your Values With Your Business

Melissa Hartfiel Season 3 Episode 98

As a creative entrepreneur, when your personal values and your business values don't align, it can leave you feeling out of whack and a little bit icky. Melissa and regular guest host Heather Travis get into  why it's important to get them into alignment and how to tackle this really big task!

This episode is brought to you by Fine Lime Designs Illustrations

This is a great episode for anyone who:

  • has a business that is based on their personal brand
  • struggles with making decisions in their business that they feel good with as a person
  • knows they want to bring their values and business into alignment but they're not sure how to go about it or they're afraid they'll make a mistake
  • is feeling like by trying to attract all the customers, they're making their business an uncomfortable place to work in
  • wants to bring their personal values more to the forefront of their business
  • wants all aspects of their life to feel in alignment
  • wants to attract customers, employees, contractors, colleagues and suppliers who share the same values

For a summary of this episode and all the links mentioned please visit:
Episode 98: Aligning Your Values with Your Brand

You can find Melissa at finelimedesigns.com or on Instagram @mhchipmunk.
You can find Heather at heatherlynnetravis.com or on Instagram @heathertravis

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And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: on

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You can connect with the podcast on:

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business mindset issues all creative entrepreneurs struggle with. This podcast is for Canadian artists, makers and creators who want to find a way to make a living doing what they love.

Your host, Melissa Hartfiel (@finelimedesigns), left a 20 year career in corporate retail and has been happily self-employed as a working creative since 2010. She's a graphic designer, writer and illustrator as well as the co-founder of a multi-six figure a year business in the digital content space. She resides just outside of Vancouver, BC.

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