EP110: Navigating Economic Uncertainty While Running a Creative Business

How do you keep your creative business stable when the economy isn't? When everything from inflation and interest rates to fuel and food are going up up up and disposable income is shrinking, it’s important to know your numbers, watch your cash flow, keep marketing, evaluate your offerings and raise your prices when it's necessary. This week’s episode will help!

This episode is brought to you by Fine Lime Designs Illustrations

This is a great episode for creatives who:

• are feeling ok in their businesses but want to make sure they're being proactive
• are feeling the pinch in their business with rising costs
• are worried about a downturn in sales as customers and clients have less disposable income and how they can combat that
• are struggling with supply chain issues and shipping costs
• aren't sure if they should cut expenses (and which expenses to cut)
• want to diversify their business to it's more resilient
• wonder about marketing during an economic downturn

For a summary of this episode and all the links mentioned please visit:
Episode 110: Economic Uncertainty and Running a Creative Business

You can find Melissa at finelimedesigns.com or on Instagram @mhchipmunk.

You can connect with the podcast  on:

• Instagram at @andshelookedup 
• Facebook 
• YouTube 

For a list of all available episodes, please visit:
And She Looked Up Creative Hour Podcast

And She Looked Up was born from belief that creating for a living takes a special kind of person: one part artist and one part businessperson.

Each week The And She Looked Up Podcast sits down with inspiring Canadian women who create for a living. We talk about their creative journeys and their best business tips, as well as the creative and business m