Core Insights: Strategy
After the success of 'Leading Through COVID-19' and the dedicated channel to Behavioural Science Warwick Business School's Core Insights editorial team bring expert advice and knowhow on Strategy to help businesses and organisations. Bringing you the leading academics from Warwick Business School, this podcast series will reveal the latest research and thinking from world-class Professors detailing how Apple do strategy, how to exploit luck, the new open strategy vogue and more.
Core Insights: Strategy
How to exploit luck to gain a competitive advantage
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Warwick Business School
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Season 2
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Episode 5
Does luck play a part in business? According to Chengwei Liu's research it plays a huge part, with good luck largely underestimated by managers and bad luck overestimated. Listen to the Associate Professor of Strategy and Behavioural Science tell Core Insights host Trevor Barnes how luck and people's ignorance of it can be used to build a strategy to beat your rivals. Read more on how to use luck to your advantage by using Dr Liu's Analytical Behavioural Strategy here. You can also read an extract from Dr Liu's book Luck: A Key Idea for Business and Society here.