Core Insights: Strategy
After the success of 'Leading Through COVID-19' and the dedicated channel to Behavioural Science Warwick Business School's Core Insights editorial team bring expert advice and knowhow on Strategy to help businesses and organisations. Bringing you the leading academics from Warwick Business School, this podcast series will reveal the latest research and thinking from world-class Professors detailing how Apple do strategy, how to exploit luck, the new open strategy vogue and more.
Core Insights: Strategy
How your company should fight back if it has been hit by disruptive innovation
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Warwick Business School
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Season 2
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Episode 7
Over nine years Sotirios Paroutis and Luciano Oviedo were able to go behind the scenes at Cisco and see how the company reacted to the emergence of Amazon Web Services' cloud platform that disrupted its established business model. Cisco was able to come back and Core Insights host Trevor Barnes interviews the pair to find out the five lessons they learned through their research that other companies can use to come back from a disruptive innovation. Read more on the research here.