Core Insights: Strategy
After the success of 'Leading Through COVID-19' and the dedicated channel to Behavioural Science Warwick Business School's Core Insights editorial team bring expert advice and knowhow on Strategy to help businesses and organisations. Bringing you the leading academics from Warwick Business School, this podcast series will reveal the latest research and thinking from world-class Professors detailing how Apple do strategy, how to exploit luck, the new open strategy vogue and more.
Core Insights: Strategy
The competency trap and how companies can avoid it
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Warwick Business School
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Season 2
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Episode 10
Companies have been falling victim to the competency trap for many years, most notably Kodak, which failed to anticipate the switch to digital cameras in time and disappeared from our lives. Jerker Denrell, Professor of Behavioural Science, explains to Core Insights host Trevor Barnes just what the competency trap is and how firms can avoid it, detailing the mindset and steps needed. Read more on how to avoid the competency trap here.