You’ve no doubt heard of personal branding. Emerging leaders need something stronger than that. They need to build a leadership brand so they can be recognised as somebody with leadership potential.
When you’re aiming for a leadership position, you need to package and market yourself as a leader. How do you do that? How do you create a leadership brand?
There are a number of touch points you need to think about. These are the points from which your audience will gather clues or information about who you are and what you stand for.
These are the touch points that your boss will use to decide whether you’re leadership material, or not.
So it’s critical you get them right!
In this episode, I help you define your leadership brand so you know what you’re aiming for, and then I delve into three touch points so you can start creating your leadership brand for 2020.
In this episode, I discuss:
Resources talked about in this episode:
Listen to this episode here: https://podcasts.apple.com/au/podcast/003-how-to-start-building-a-strong-leadership-brand-in-2020/id1500219829?i=1000466475891
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