Do you want to find new clients at networking events? Have you tried networking to land new clients but haven’t been successful? Many emerging leaders who are required to find new clients for their own business, or do business development for their employer, approach networking events the wrong way. They have the wrong expectations and they don’t approach networking strategically. As a result, they don’t get new clients and end up wasting their time.
In this episode of The Leadership Pod, I delve deeper into this issue and share with you five steps that you need to implement to networking strategically and generate new clients for your business or yourself through networking.
In Episode 12 of The Leadership Pod, you will learn:
STRUCTURE FOR INTRODUCING YOURSELF AT NETWORKING EVENTS
I shared with you a structure to introduce yourself effectively at networking events. This structure is simple, but it will help you highlight the value and results you bring your clients or your team.
Here is the structure:
“I help....[who]...so they can...[value/result]...”
For example:
“I help people who are going through a divorce to come to an mutual agreement so they can part amicably and with less stress”.
“I help mid-size businesses increase their efficiency by incorporating technology into their work processes”.
I hope you find this structure useful the next time you’re asked the question, “What do you do?” at a networking event.
Resources mentioned:
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