In today's 21 News podcast, reporter Malaynia Spiva speaks with Dr. Patrick Spearman, YSU's Director of Africana Studies about The History and Impact of Black Culture. African Americans are a considerable source of growth for many industries and brands, and with a spending power of over $1.2 trillion dollars in the United States, advertisers use black culture and influence to win over the masses. This series will dive into how black culture has affected music, fashion, buzz words, and most recently our election as we honor black history month.