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The Merri-Cast
The Merri-Cast is for emerging leaders navigating the journey from self-doubt to self-belief.
Host Trevor Merriden - executive coach and author of The Confidence Shift - talks to leaders and entrepreneurs about the moments that tested their confidence and how they came through them. Honest, practical and deeply human conversations about what leadership really feels like.
Every episode explores one or more of the five themes at the heart of The Confidence Shift: curiosity, creativity, clarity, commitment and confidence. Whether you’re leading for the first time, struggling to believe in your own ability, or building something from scratch and wondering if you’re really ready - this podcast is for you.
The Merri-Cast
Robert Edmonds: ON Getting the right balance between Clients and Creativity
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Most businesses talk about creativity. But the real question is – who is creativity actually for?
On this week’s episode of The Merri-Cast, I’m joined by Robert Edmonds - founder of NRG Studios, a creative agency helping organisations bring their stories to life through content, events and campaigns.
Robert’s career began in broadcast television, working on major productions and building his craft in an environment where storytelling really matters. That experience has clearly shaped how he approaches business today.
What really comes through with Robert in this conversation is the clarity of his thinking, particularly when it comes to clients, creativity and building a business that actually works.
In this episode, Robert shares:
• Why building a business around clients, not only creativity, changes everything
• The reality of starting from nothing and reinvesting everything back into the business
• Why building a pipeline should be every founder’s first priority
• The difference between telling a story and actually creating impact
What stayed with me was his constant focus on the client – not as a buzzword, but as something practical.
If you’re building or growing a business, there’s a lot in this episode that will resonate.
Robert Edmonds:
LinkedIn: https://www.linkedin.com/in/robert-edmonds-nrg-digital/
NRG Studios: https://nrg-digital.co.uk/
Trevor:
LinkedIn: https://www.linkedin.com/in/trevormerriden/
Merriborn: https://merriborn.co.uk/
Email: trevor.merriden@merribornmedia.co.uk
