Track and Trace- when will the struggles ever end?

Track-and-Trace Struggles - will it ever improve? 

It’s 2021 and the industry still has shippers and brokers calling truck drivers for truckload locations. Customers want to know where their shipments are located--why is it so hard to automate this process? Other topics of discussion: 

-best practices; 
-best tech; 
-what annoys drivers;
-how to make customers happy;
-why customers are so obsessed with it and do they go overboard?

• Guests:
  • Peter Coratola, President of Ease Logistics
  • Chris Jolly, “the Freight Coach” CJolly Freight Consulting
  • Vitaly Bekker, Senior Transportation Specialist at Aritzia
  • Adam Wingfield, Managing Director at Innovative Logistics Group LLC
• Links: 
  • Watch on our NEW Website! https://www.madgaineslive.com/live
  • Register with LinkedIn Events: https://www.linkedin.com/events/track-n-tracestruggles6772222361153359872/
  • Watch on YouTube: https://www.youtube.com/c/cassandragaines 
• Sponsors:
  • J.J. Keller & Associates
  • OTR Capital Learn more here-->  https://otrcapital.com/madgaines/

Chapters

• 6:45 Why do shippers want tracking 24/7
• 8:49 broker v carrier visibility differences
• 15:00 Why do carriers fight tracking?
• 20:04 shippers want confirmed tracking
• 21:51 set expectations up front
• 25:17 track and trace is abused at times
• 28:26 what is so wrong with calling the trucker?
• 38:21 ELD data
• 42:50 customers want verbal confirmation